On October 21, Beijing time, Chinese women's three-person basketball player Yang Shuyu officially announced on Weibo that she had signed a contract with the American Jordan brand, and she became the first female player in Asia to be signed. Yang Shuyu forwarded Jordan's official Weibo and wrote: Thanks to JORDAN BRAND, this family is all, and he continues to grow up following their example! BE THE BEST AND BEAT THE BEST.
Yang Shuyu's commercial value is growing exponentially, Keep, OPPO, these big brands have asked her to endorse, can be signed by AJ is of great significance to Yang Shuyu. Not only for her personally, but also for the entire Chinese women's basketball team is of great significance, the commercial value of the Chinese women's basketball team is being tapped, and the Chinese women's basketball team is becoming more and more valued in the international arena. In the past, we only paid attention to the NBA and CBA, and many fans didn't even know that there were several teams in the WCBA, but Yang Shuyu's explosion made fans realize that the original women's basketball team was also so good-looking. Although there is no flying explosion performance, their technical and tactical execution ability is pleasing to the eye. From the Olympic women's futsal basketball to the bronze medal in the women's three-person basketball, it became the only medal of China's three major balls at the Tokyo Olympic Games. During the National Games, women's three-person basketball also received widespread attention, and many fans came from all over the country just to watch a game of Yang Shuyu. You say that fans do not understand basketball, it is difficult to say that there are several experts, but their love for Yang Shuyu has made the women's basketball project successfully break the circle, and the Chinese women's basketball team has never received so much attention. Yang Liwei, a sister who is seven years older than Yang Shuyu, is the core defender of the Chinese women's basketball team, and it is precisely because of this nepotism that the Chinese women's basketball team has attracted much attention in the preliminary round of the Asian Cup, and such promotion ability has to be said to be the gospel of the Chinese women's basketball team.
The signing of AJ and Yang Shuyu is not only a simple business cooperation, it is also a good platform to promote the Chinese women's basketball team. As an athlete, Yang Shuyu not only strives to play every game, but also spares no effort to promote Chinese women's basketball at any opportunity to show his face and on social media. Yang Shuyu said: I hope to promote the Chinese women's basketball team through the AJ platform. As a practitioner, I know that women's basketball is not so much in the country. But I hope that through my strength, through the power of the platform, more women can participate in this sport, so that the audience is more willing to watch a women's basketball game, which is the meaning of my efforts. The Chinese women's basketball team has experienced a low point, and under the guidance of coach Xu Limin, it is ushering in a good era of inheriting the past and opening up the future. Chinese women's basketball really needs to be seen by the world, and the commercial value of Chinese basketball is constantly being tapped, all because the Chinese women's basketball team is worth it.
In fact, the relationship between athletes and brands is not as simple as our ordinary people, international brands such as Nike, Adidas, AJ and Chinese sports have a deep relationship, and being able to expand the territory in the Chinese market is the result of their decades of hard work here. As everyone knows, the Chinese athletics team is the first sports team signed by Nike in the world, as an American brand, it is enough to see the far-reaching history of the Nike brand and Chinese sports. As a sports brand want to establish a market in China, we must first have a deep understanding of Chinese sports, from the help of excellent individuals, including providing the best training equipment, the most scientific training plan, the most perfect training guarantee, and Chinese athletes can use the power of the brand to participate in some high-level international events, which was not available to Chinese brands many years ago. From the Tokyo Olympic Games, we can see that the Nike worn by the Chinese men's and women's football team, the Chinese men's basketball team wore Nike when they played the Olympic games, the Chinese women's three-person basketball wore Under Armour, and the Chinese women's volleyball team wore Adidas. The three major balls of The Chinese legions have all been sponsored by international brands, and under the impetus of brand power, the international exposure of the three major balls of China has been increasing.
Not only our own athletes, but also many players in the US NBA have also cooperated with Chinese brands, we are familiar with Clay, Hayward, Garnett, Rondo signed By Anta, Wade, McCollum signed Li Ning, 361 signed Kevin Luck, Peak signed Parker, Howard. Athletes use the power of the brand to enhance their commercial value, and brands use the exposure of athletes to enhance their own visibility, which is what they need from each other. Sport is not a team, a country's business, the ultimate goal of competitive sports is to compete on a higher stage, to be recognized by the international stage and brands, and to bring together the best resources and talents. Once Li Ning monopolized the CBA league market, at the beginning of this year, the CBA announced the list of licensed sneakers, and 5 players can wear three different brands of designated sneakers.
With inclusiveness and the continuation of the past, Chinese basketball has ushered in a good era.