They don't have a particularly good impression of the postal service, but their wave of cross-border operations is still worth learning.
Xiao Shenlong said a classic sentence, killing you is not necessarily a peer, it may be a cross-border.
He gave an example: A car was driving on a highway and suddenly fell into the river and killed a fish. Fish could not have imagined in their lives that swimming in the river could be killed by a car.
Why crossover?
It is to amplify the influence of two different categories of products and the effect of audience groups greater than 2, which will obtain a better influence than a single promotion, and use emotional and warm social thinking to open up the relationship between products and users, thereby creating user loyalty.
By combining with other emerging products with a more trendy, warmer and more flexible, it can enhance the influence and communication of its own brand, effectively refresh the traditional rigidity of the brand, and lay the foundation for the brand to open up a new track.
At the same time, let the originally unrelated elements penetrate and integrate with each other, give the brand a sense of three-dimensionality and depth, create differentiation, and find the blue ocean area of the market.
Cross-border marketing breaks the traditional marketing thinking mode, avoids fighting alone, gives full play to the synergy effect of different types of brands, and realizes the interpretation of the same brand characteristics from different angles, reduces the cost of customer acquisition, and improves competitive strength.
Cross-border marketing can realize the transformation of brands from passive acceptance to active recognition, from the practical experience of vision, hearing, touch and feeling to the transformation of brand association, reducing the cost of brand building, making the brand image and brand association more tense, and deepening the communication.
The chicken will call the sky bright, the chicken will not call the sky will also be bright, the decision of the dawn is not the chicken, but the bucket to the stars. No matter how the market changes, as long as you think fast enough, you can catch the ride of the times.