Why is the dominant Yu wine basically not drunk now?
Henan as a major province of liquor consumption, every day to drink tens of thousands of bottles, there is such a huge market size why Yujiu is still sinking, once brilliant Yujiu Jinhua has long been dimmed, the eight famous wine ranks have not once had a Henan liquor figure.
Is Yujiu, which has a long history for thousands of years, really inferior to other wines?
Of course not! There are not a few good wines in Yu wine, and it is not a problem of wine quality at all. It is caused by repeated failure to keep up with the times in publicity, and henan wine cannot tell stories.
Obviously, he has a splendid culture, but he is not publicized, so the market will choose to forget Yujiu.
Will not be publicized, so the once famous overseas Henan old wine now many old Henan people do not know, do not believe, the following 4 wines, see if anyone remembers?
"In the middle of the east, west, south, and north, good wine is in Zhang Bow" - Zhang Bow wine
The reason why Zhang Bow Wine has set off a lot of splashes in the national market is because the market opportunities brought by low-degree liquor to Zhang Bow Wine can be said to be the first market opportunity given to Zhang Bow Wine by innovation.
After having the advantage of the product, Zhang Bow Wine began to exert its strength in advertising strategy.
That advertising slogan in the east, west, south and north is one of the most successful masterpieces of advertising strategy, sales have come up, and it is natural to expand the scale, but this time things have not developed in a good direction.
That little thing inside became the "culprit" who brought down Zhang Bow's wine.
Although the "legend" of Zhang Bow Wine has come to an end for the time being, but now Zhang Bow Wine has been making wine seriously, although the popularity is insufficient, but there are still many repeat customers.
"There are many good wines in the world, and Baofeng wine is delicious" - Baofeng wine
Baofeng liquor is a mature early liquor company in the liquor industry, as early as 1989, the scale of the distillery, the award has been in Henan has a great influence, in the advertising and promotion of their own creative points.
But as the old saying goes, "Empires rise and fall only overnight."
Before the 1990s, sake had an absolute market dominance, but the addition of sake changed the market landscape. In such an environment, Baofeng Wine still adheres to the principle of "clear to the end".
Coupled with various internal reasons, Baofeng Wine has fallen into such a situation.
"Famous wine of Chinese culture" - Songhe Grain
At that time, there was a saying that when you went to Henan to find an old watch to drink, if he took the Grain liquid of the Song River to entertain you, it was the highest etiquette.
The entrance is cotton, and the mouth is net, which is the biggest feature of Songhe Grain.
Nowadays, there is also great progress in commodity innovation, and it is no longer a blank in the high-end liquor market.
"Henan famous wine" - Huaifu wine
This wine is more niche than the above 3 wines, which may only be known to Jiaozuo people, but the quality of this wine is good, and many people have used it to entertain VIPs.
The above 4 wines are all good in terms of wine quality, but there are not many people in Henan who know it now.
It is only because of the change of the times that it is important to make publicity and wine quality change at the same time, and in the case that there is no advantage in its own publicity, it also faces the market impact of provincial wine and big-name wine.
Under such a market dilemma, the golden flower of Yujiu is overwhelmed, how many wine friends still remember?
Is only Henan wine in such a dilemma? Is there such a liquor in other regions?
In today's liquor publicity, if you want to do a good job of publicity, you must tilt a part of the resources on the quality of the wine, such a trade-off is difficult to make a decision. A winery that is thinking about winemaking will face such an "embarrassing" situation.
For example, Sanhua wine in Guangxi, Tongshanyao in Zhejiang, etc., and the following 2 wines from Guizhou, the wine capital, see if you have drunk it?
Great van master wine
The brewer of this sauce wine, Cao Daming, is the assistant general manager of the former Moutai Liquor Co., Ltd. In order to ensure the mellow taste of liquor, each bottle of liquor needs to be stored for 10 years.
The longer the sauce wine is old, the more spicy aldehyde substances in the liquor will gradually volatilize, so that the taste is more mellow, and the tasting experience will be improved.
But can not be left too long, 5 years - 15 years is the best time to drink.
In addition to being ingenious in improving the taste, this wine also has its own insistence on brewing. Adhering to every step of the Kunsha process, the raw materials are selected to best suit the process of red cherry sorghum.
Stored for 10 years, the wine is slightly yellowed, viscous and has a pronounced hanging cup.
Taste a mouthful of elegant and mellow, prominent sauce mixed with caramel and fruity aroma, the taste is not single; the wine under the belly is not heartburned, not spicy throat, taste the aftertaste and a different flavor, the next time you smell the wine will drool!
In time, I can't help but covet the cup for half a day, and I won't dry my mouth and won't get on my head.
Pingba cellar wine
Pingba Cellar Wine has always been known as one of the "Eight Famous Wines of Guizhou", but in recent years, many wine friends feel that it is consuming feelings, but such an idea cannot withstand scrutiny.
Pingba cellar wine starts because of the quality of the wine, and falls because the market is too competitive.
The color of the liquor is slightly yellow, the hops are still very long, and the smell of wine has a faint smell of sauce, followed by a rich aroma.
The entrance is layered, and the exquisite taste of the wine has "big ups and downs" and thick sauce tails.