A few days ago, the Association of Passenger Vehicles officially announced the sales data for January 2022, and it is reported that the sales volume of the domestic narrow passenger car market in January 2022 reached 2.079 million units, down 5.0% year-on-year and 1.3% month-on-month, and did not achieve the "opening red" of the New Year. From the perspective of market segments, MPV sales reached 101,000 units in January, down 10.5% year-on-year and 4.5% month-on-month.
Specifically, in the current MPV market, there is still a phenomenon of hot sales of high-end products and sluggish low-end products. In January, although Wuling Hongguang still ranked first, it still showed a downward trend year-on-year. The Buick GL8 continued to rank second, with sales reaching 16,057 units, still maintaining an absolute lead in the mid-to-high-end MPV market, and the Trumpchi M6 rose sharply again in January, ranking third. In addition, the sales of Toyota Syna, which has attracted more attention, also exceeded 4,000 vehicles, while Wuling Capgemini continued to show a sharp downward trend, let's take a look at the specific performance of each model.
NO.1 Wuling Hongguang
January sales: 26,063 units, down 13.8% year-on-year
In January, Wuling Hongguang's sales were still able to remain above 20,000 vehicles, but its sales still showed a decline. The main reason for this is the upgrading of consumption in the MPV market, the favor of high-end models, and the gradual acceptance of low-end products by consumers. Under this general trend, the future sales trend of Wuling Hongguang may still show a downward state.
NO.2 Buick GL8
January sales: 16,057 units, up 8.1% y/y
The Buick GL8 performed quite well in January, with sales exceeding 16,000 units, up 8.1% year-on-year. Although the Honda "double male" has been upgraded and redesigned, and Toyota Syna has also ushered in the listing, it is still unable to impact the market position of the Buick GL8. It is worth noting that the price of the current end market Buick GL8 is also quite strong, which also reflects the strength of the overall strength of buick GL8.
NO.3 Trumpchi M6
January sales: 6,311 units, up 63.8% y/y
The Trumpchi M6 sold 6,311 units in January, up 63.8% year-on-year, ranking third in the MPV model sales list, while also maintaining a trend of big gains. It is worth noting that the "Gemini" of Trumpchi M6 and Trumpchi M8 have established a good reputation with good product strength advantages, which will also help them grab more market share in the MPV market.
NO.4 East wind wind
January sales: 5,042 units, up 38.1% y/y
Dongfeng Fengxing's sales in January also exceeded the 5,000-vehicle mark, an increase of 38.1% year-on-year, which also showed a good momentum. As a "veteran team" in the domestic MPV market, Dongfeng Fengxing has previously won the recognition of many consumers by virtue of its cost-effective and large space advantages, but in the case of the gradual upgrading of the MPV market, Dongfeng Fengxing's action is somewhat slow, which also makes it miss many opportunities.
NO.5 Honda Odyssey
January sales: 4,852 units, up 10.9% yoy
Honda Odyssey sold 4,852 units in January, up 10.9% year-on-year, maintaining a runner-up position in the joint venture MPV market. After the listing of powerful models such as Beijing Kustu, Kia Kahua, and Toyota Saina, Honda Odyssey can continue to maintain a good sales trend, which further proves the strength of its comprehensive strength. The good reputation of the listing for many years, coupled with the continuous upgrading of product strength, can indeed gain the favor of many household MPV consumer groups.
NO.6 Toyota Xena
January sales: 4,329 units
In January, Toyota Syna sold 4329 vehicles, a significant increase from December, but the heat is still not high, and there is still a big gap with the wholesale volume of 5399 vehicles announced by GAC Toyota. At the same time, the official also announced that the sales volume of the top model accounted for 40%, hoping to further show the hot sales momentum of Xena, but some netizens pointed out that the reason why the proportion of high-end models is high, nearly half of it may be caused by dealer test driving. And Xena in the terminal also began to increase the price from the original sharp price, and gradually became a small increase, or even no need to increase the price. It can be said that Xena's overconfidence also eventually made him suffer.
NO.7 Wuling Capgemini
January sales: 4,198 units, down 51.4% year-on-year
Wuling Capgemini's sales in January once again showed a sharp downward trend, down 51.4% year-on-year. Although Capgemini, as the first model of the silver label Wuling Chonggao, was also valued by the Wuling brand, it began to decline rapidly after achieving good sales results in the early stage of listing. The product strength is not outstanding, coupled with the high price, it has become an important factor affecting its sales performance.
NO.8 Chang'an Ono
January sales: 3,051 units, up 188.9% yoy
Changan Ono sold 3,051 units in January, although it achieved a sharp increase year-on-year, mainly due to the previous low sales base. Previously, in the low-end MPV market, Changan Ono also achieved good results, but with the decline of the overall market, Ono also began to appear inadequate.
NO.9 Jianghuai Ruifeng
January sales: 2,599 units, down 33.5% year-on-year
Jacques Ruifeng's sales reached 2,599 units in January, down 33.5% year-on-year, and the decline was equally severe. Jianghuai Ruifeng has also been deeply cultivated in the MPV market for many years, and with a good cost-effective advantage, it has also won the recognition of many consumers, but in the case of consumption upgrades in the MPV market, JAC Ruifeng has also begun to face greater pressure.
NO.10 Honda Ellison
January sales: 2,291 units, down 43.5% year-on-year
In January, Honda's Sales of the Alexander was only 2291 units, down 43.5% year-on-year, ranking tenth in the MPV sales rankings. After the realization of the mid-term restructuring, the overall strength of Honda Ai Lishen has also been further improved. However, the problem of "lack of core" that it is currently facing has also become a major problem restricting its sales growth.
In addition, trumpchi M8, Roewe iMAX8, Hyundai Kustur, Baojun 730 and Auchan ranked eleventh to fifteenth, respectively. Among them, roewe iMAX8 has also achieved substantial year-on-year growth, while the sales of Hyundai Kustu are still tepid, and Baojun 730 has gradually slipped to the edge of the market, and sales have not yet reached 2,000 vehicles.
(This article is originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, the author of this article: Zephyr)