Zhongxin Online Haihai News, February 17 (Wen Nan Yu Jun) adhering to the "inheritance of culture, create classics" Nianhuawan Cultural Tourism disclosed to the Shanghai media its latest completion of the Yangtze River Delta urban renewal masterpiece, Zhejiang Taizhou Yelan Old Street South Square and the first phase of the pilot area has been opened on the 16th.
Photo: The revitalized Old Street.
Taizhou, one of the birthplaces of the "Maritime Silk Road", has been an important channel for maritime trade since ancient times. Yelan Old Street, which is not only a witness to the historical changes in Taizhou, but also a bearer of urban cultural memory, originated from the pre-Qin period flourished in the Tang and Song dynasties, and after the Qing Dynasty opened the sea ban, it became one of the most prosperous representative blocks in Taizhou. More than 800 years of time have passed, and the old streets that have been brilliant for a while have become increasingly lonely.
As a leading brand in China's creative cultural tourism industry, Nianhuawan Cultural Tourism has successfully built Chaoyang Street, an urban renewal project in Yantai. For the total land area of 17.71 hectares, the finishing touch of Taizhou's "one river and two banks" development and construction, and the Yelan Old Street project featuring sea trade culture, Nianhuawan Cultural Tourism deeply excavated Taizhou's local culture, traced the source in history, summarized the Taizhou-style sea trade culture based on marine culture and characterized by mountain and sea civilization, and through innovative and differentiated interpretation and interpretation, used the two strategies of innovative development mode and optimized reconstruction to integrate history and culture with modern life. Create a unique boutique explosion in the cultural and commercial travel market.
Pictured: Interior view of Yelan Old Street.
In terms of architecture, adhere to the concept of inheriting the characteristics of local architectural culture and continuing the living style of local residents, and on the basis of respecting the existing architectural texture and traditional spatial characteristics, the spatial aesthetic texture is reconstructed, so as to ensure that each building is different, each hutong has a taste, each corner has a scenery, and each courtyard has characteristics. Fully consider the "water" elements of local characteristic culture, restore the water system of the old street - Ye Lan Jing, and create a "water leaf" accompanied by street water, antique charm and modern atmosphere.
In the landscape, breaking the inherent thinking mode of general streets and alleys, integrating the concept of "good life" in Nianhuawan with the collision of the old street sea trade culture, in the layout of "gardening", through the landscape of mountains and rivers to create a waterfall welcome portal, the space is transferred to Wenchang Pavilion after being transferred, forming an experience space different from the urban style. Waterfalls, wetlands, bridges, archways, lakes and bridges are displayed in the first stage, which together constitute the characteristics of Yelan Old Street.
Pictured: Night view of Wenchang Pavilion.
In terms of product creation, based on the in-depth understanding of the soul of culture, Nianhuawan Cultural Tourism gives full play to the advantages of immersive experience and night tour product creation, integrates sound and photoelectric special effects, and creates a night tour explosive product exclusive to Yelan Old Street. Through the night tour performance of the light and shadow show "Liuli Wenchang", the wenchang Pavilion, the first portal of the long river of history, was revitalized; the water was used to create a show stage and story scene, and the original immersive performance "On the Side of the Water".
From Yantai Chaoyang Street to Taizhou Yelan Old Street, Nianhuawan Cultural Tourism is rooted in traditional culture, adheres to revitalization and innovation, activates the scene experience with immersive expression in various projects, innovates night tour products to light up the night economy, reshapes the style of old streets, interprets urban renewal, and creates one urban cultural boutique IP after another, which is widely appreciated inside and outside the industry.
The person in charge of Nianhuawan Cultural Tourism said that it will continue to exert its creative innovation and creativity capabilities, express and explain different local cultures, use new scenes, new formats and new models to build a new era urban living room with territorial urban memory from multiple angles, pass on the concept of "good life", create more urban renewal benchmark projects, promote urban image reshaping, and help improve urban value. (End)
Editor: Yu Jun