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Feasibility report of the new farmers' market: dual control of hard conditions and controllable variables

author:Yihong Farmers Market Design Institute

Compared with the transformation of farmers' markets, new farmers' markets are more difficult to build because of the more uncertainties they contain. At this time, for the market side, a detailed feasibility report of the new farmers market is indispensable - through this report, the market side can determine the construction policy of the new market in the future on a more informed basis, which will also help the market side to pass the multi-party review faster and help the market develop.

Feasibility report of the new farmers' market: dual control of hard conditions and controllable variables

1. Hardware condition investigation

The first item in the feasibility report of the new farmers market is the investigation of the construction site of the market and the analysis of the surrounding lots - using actual research data to explain why the farmers market was established here, and what are the advantages? What are the disadvantages? What is expected to happen after the completion of the market? There are also construction scales and construction periods.

Feasibility report of the new farmers' market: dual control of hard conditions and controllable variables

These contents are hard conditions that cannot be changed after the completion of a market, so for the market side, it is necessary to determine whether these hard conditions are within the scope of their own affordability before the actual construction of the market, and make countermeasures for the advantages and disadvantages to ensure the smooth landing and operation of the market.

2. Positioning planning

Feasibility report of the new farmers' market: dual control of hard conditions and controllable variables

Compared with the content of the previous section, the positioning plan of a farmers' market can be changed according to the wishes of the market side, so it is called an adjustable variable. There is not much actual data in the new farmers' market, and if there are some problems in the later operation of the market, the market side can also make flexible adjustments to the market positioning plan to avoid negative impacts.

However, in order to avoid the waste of funds and manpower that may be caused by large adjustments, the feasibility report of the new farmers' market needs to give more appropriate market positioning planning suggestions for the market side to choose according to the consumer needs and the requirements of the market side obtained from the field visit, so that the farmers' market can enter the daily life of local residents more quickly after completion.

The feasibility report of the new farmers' market is an estimate of the future development of the market, and it is also the cornerstone of the market construction, which plays a role in checking and filling in the gaps in the preliminary preparation of the new farmers' market. We must pay attention to its role in the construction of the new farmers' market, and create a good start for the market to the greatest extent!