On February 18, the global flagship store of Krypton Center was officially opened in Shanghai, which means that more users will get a closer look at the brand and products of Kr. At the first brand event of Extreme Kr in 2022, Extreme Kr also made a detailed introduction to the first large-scale OTA upgrade released recently, allowing users to have a deeper understanding of the technical accumulation and system strength of Extreme Kr. At the same time, Extreme Kr also announced a new round of favorable information such as locking policy and delivery speed.
From brand release to product delivery, from channel construction to service network expansion, from ecological layout to user operation, the Krypton brand has continued to develop rapidly in less than a year since its birth.
The global flagship store of Extreme Kr Center is located in the well-known landmark building Shanghai Tower, its opening not only reflects the firm confidence of the upward development of Extreme Kr, but also the new expansion of the Extreme Kr channel system and the continuous innovation of the user service system, in 2022, Extreme Kr will accelerate the layout of offline contact points, by the end of this year, the scale of the national Extreme Kr stores will exceed 300.
The global flagship store of Extreme Kr Center is mainly divided into two floors, the first floor is the ZEEKR Hall product display area, mainly for the extreme krypton products and brand peripheral boutique display, is the user's comprehensive understanding of the extreme krypton products and culture of the exclusive venue, in the design of the use of gray main color, the use of sharp lines, to create a strong sense of science and technology; the second floor is mainly ZEEKR Pub user experience area, with open areas and more privacy of the enclosed area, a collection of bars, cafes, event venues and other multi-functional spaces.
Since February 12, Extreme Kr has successively pushed ZEEKR OS 1.1.1 to all users, and gradually pushed ZEEKR OS 2.0 Beta version including the first batch of functions of ZAD Extreme Kr Intelligent Driver Assistance System to the "OTA Pioneer Experience Officer" on February 15. The upgrade involved 34 ECU units and was the first major vehicle OTA upgrade since the delivery of the Krypton 001.
ZEEKR 001 is built on the SEA's vast architecture and enables continuous evolution throughout the lifecycle. The OTA of the whole life cycle of the whole vehicle is a basic and critical ability, which not only tests the accumulation of technical strength but also the overall systematic strength. Since the delivery of ZEEKR 001, Kr has made 2 OTA upgrades based on user feedback and completed more than 300 optimizations. In zeeKR OS 1.1.1, 25 new functions have been added, and more than 200 user experience improvements have been completed. In particular, it solves the optimization and improvement of functions such as electric doors, seat memory, voice and navigation that users are more concerned about in the early stage.
In ZEEKR OS 2.0 Beta, the first ZAD Kr Intelligent Driver Assistance System functions were released, including ACCQA adaptive cruise with queuing function, AEB forward collision mitigation, LDW lane departure warning, and FCTA forward intersection arrival warning. ZAD is not only an intelligent driver assistance system, but also a new active safety feature in the software-defined automotive era. From the hardware layer, system layer to application layer, Extreme Krypton has carried out full-link verification, and has carried out massive tests in combination with the actual road conditions in China.
On the past February 9, the cumulative delivery volume of ZEEKR 001 exceeded 10,000 units, creating an industry record of the fastest delivery of the first model of a high-end smart pure electric brand exceeding 10,000 units. In addition, recently, Extreme Kr said that with the joint efforts of supply chain partners, the overall supply chain has undergone a good turn, and the production and delivery of ZEEKR 001 will be accelerated again.
During the same period, Extreme Kr announced that it will open a new round of lock orders on February 19, 2022, and users who have been scheduled from January 1 to January 31, 2022 can complete lock orders from February 19 to February 21. Deliveries are expected to be completed by July 30, 2022, after the completion of the lock order. But the impact of the pandemic on supply chains remains, adding uncertainty to production shipments and deliveries. However, Extreme Kr said it would do its best to ensure delivery.