【Nanjing Online Wu Xinyun News】On February 22, Jiangsu's first Shake Shack will open in Nanjing Deji Plaza. In a city where history and modernity blend, Shake Shack will continue its passion for the streets of New York, fully integrated with the local cultural characteristics of Nanjing, thus bringing a more diverse and fresh potential energy.
(Shake Shack Deji Plaza)
First visit to Nanjing: Shake Shack invites "Ning" to find the "fort" with a lantern
As the "ancient capital of the Six Dynasties", Nanjing has a profound historical background, and in the collision of new trends and traditions, it presents an open and inclusive urban temperament. Located at the mouth of Xinjiekou in the bustling business district, Deji Plaza is the core intersection of commerce, trends and history.
Entering Nanjing for the first time, ShakeShack chose Deji Plaza, an all-encompassing urban landmark, to accept the impact of the collection of urban modernity and quaint charm, which also highlights Shake Shack's pursuit of vitality and diversified lifestyle. Shake Shack's saga began in Madison Square Park in Manhattan, New York, where the hot dog food truck, originally built to support a pro bono project, was hugely popular as soon as it was launched, and there were three summer queues. In the three years since entering the Chinese market, ShakeShack has gained a good reputation and popularity with its fresh, high-quality cuisine and vibrant and attractive community experience.
During the opening period, when the Lantern Festival came to an end, Shake Shack Deji Plaza Store drew inspiration from the much-anticipated Lights of the Qinhuai River and set up a series of interactions with the theme of "Looking for 'Fort' with Lanterns", including guessing lantern riddles, lucky cards and other activities to attract guests' active online and offline participation. While continuing the enthusiasm of the festival, it also integrates Shake Shack with the local culture of Nanjing.
(Guess the Riddle Interactive Activity)
New products in the store: New York exquisite food innovative interpretation of "Nanjing taste"
The long history has given Nanjing a rich cultural heritage, and also cast its exquisite food culture that integrates the north and the south. Shake Shack's Plaza will also uphold New York style and tradition, selecting ingredients to bring high-quality cuisine to Nanjing diners, including the juicy signature beef burger Shaker®, the delicious American hot dog Flat-Top Dogs, the crispy signature chicken burger Chicken ShackTM, the signature crispy chicken nugget Chicken BitesTM and the vegetarian cheese mushroom burger 'Shroom Burger]. Guests can also enjoy Shake Shack and the estate's meticulously crafted wines, including the signature craft beer ShackleMeister® Ale, the signature red wine Shark Red and the signature white wine, Shake White.
(Shake Shack Classic)
In order to deeply connect with Nanjing guests and local food culture, The Shake Shack Deji Plaza store also innovated a city-limited milkshake and two store-limited ice creams. Chill Jinling is made from a vanilla milkshake mixed with salted mayonnaise, with turmeric powder, butter shortbread and cream; "Ling" Dong zhongshan Road Spark-LING DEJI is inspired by nanjing's classic snack "Meiling Porridge", vanilla ice cream mixed with yam puree and soy milk, with goji berries and red date crumbles, so that romance spreads from the tip of the tongue to the heart. Bean In-Joy mixes the red beans, white jade balls, sake brewed with butter biscuits and osmanthus flowers mixed with vanilla ice cream, each bite can let diners feel the collision of American dining and Nanjing cuisine. This blend of East and West, inclusive exploration, is also a reflection of Shake Shack's diverse philosophy.
Swing a bean (left), "salty" tour Jinling (middle), "ling" moving Zhongshan Road (right)
Vibrant Community: Art and trends converge to interpret a new aesthetic
As a local high-end shopping mall and a landmark of young people's life in Nanjing, Deji Plaza brings together many international first-line brands and fashion brands, constantly injecting fashionable and interesting fresh blood to attract young people around to feel the artistic atmosphere and enjoy life slowly.
With each new store opened, Shake Shack wanted to blend the brand culture with the local lifestyle and community. Before the official opening, the store joined hands with local artists to draw a fence with Nanjing characteristics. With Qinhuai lanterns as the core element running through the entire picture, the new trendy lifestyle of contemporary Nanjing young people is integrated into the ancient celebrity anecdotes Easter egg, presenting a scene of ancient and modern integration. The store design of Shake Shack Deji Plaza is inspired by the most representative Yunjin technique in Nanjing's local culture, and Yunjin is named for its brilliant color and beauty like the clouds in the sky. In order to create the warmth of the light and the sense of the lines of the clouds, the store uses a large number of imitation copper metal door frames, glass panels, and tiles with clear lines as decorations, creating a dynamic beauty of both classical and contemporary oriental under the soft and bright lighting.
At Shake Shack, different styles of art paintings are the finishing touches of each store. This innovation of the Deji Plaza store uses cloud brocade decoration, using silk thread to outline Shake Shack's classic icon. Yunjin decoration gives the store a touch of subtle oriental charm, and also enriches the artistic sense of the store.
In order to support the community public welfare service that the brand has been advocating, Shake Shack has partnered with the local community Lefu Qingyi Fusion Education Class to pledge to donate 5% of the annual sales of Bean In-Joy, a "swing bean", to create an integrated education environment for autistic children and help them better integrate into society with the help of expressive arts.
(Shake Shack Deji Plaza store design inspiration from Nanjing Yunjin)
For Nanjing, where tradition and fashion blend together, Shake Shack's arrival brings a fusion of Fine Dining and Local Cuisine culture in New York, while also bringing a more diversified lifestyle to Nanjing guests. Through a wealth of offline interactive activities, we will build a community culture with Shake Shack as the core, providing more lifestyle possibilities for hipsters in the city. This spring, we see You in Nanjing Deji!
Shake Shack Deji Plaza
Address: Nanjing Xuanwu District Zhongshan Road No. 18 Deji Plaza B1 floor B142 shop
Opening hours: Monday to Sunday, 10:00am - 10:00pm