In the vast sea of cars, if a car brand wants to distinguish itself from other brands, where should it start? A nice car logo is often the most prominent logo. On February 17, BYD Group renewed its brand and released a new logo, in addition, its BYD car followed suit, and also updated the logo.
Adhering to the brand mission of "using technological innovation to meet people's yearning for a better life", BYD Group's logo is renewed, on the basis of retaining the passionate red color and the ring circumference, by adjusting the round frame lines and font details, the original sharp angle of the glyph is changed to a more mathematical and aesthetic rounded corner; at the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting BYD's "people-oriented" concept and using technology to solve social problems The determination to create a better life for mankind.
After 27 years of development, BYD has continuously innovated on the road of sustainable development, formed an ecological closed loop of the whole industry chain of the four major industries of electronics, automobiles, rail transit and new energy, and pushed leading technology from China to more than 400 cities in more than 70 countries and regions overseas, continuing to provide leading green sustainable solutions for the world. The ring in the logo represents BYD's global vision and sustainable development concept. In the future, BYD will continue to uphold the brand proposition of "achieving dreams" and build a more harmonious relationship between people, people and society, and people and nature around the world.
BYD Group's new logo will be used in its electronics, new energy, rail transit and automotive industries, while each brand in the passenger car segment of the automotive industry will use its own brand logo.
Among them, the "BYD Auto" brand has also optimized the logo from a visual point of view, starting from the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, more three-dimensional and design aesthetics, and more recognizable. The upgraded logo continues to implement the concept of "link, build together, move forward".
BYD Automobile has been leading in blade batteries, DM-i super hybrid, e platform and other technologies, as a leading brand of new energy vehicles, BYD's new energy vehicles will achieve global sales of nearly 600,000 in 2021, and won the domestic new energy passenger car sales championship for the ninth time, with a cumulative production and sales of more than 1.5 million units. In the future, BYD will take the user as the center and based on digital development, stimulate the endogenous new impetus of innovation and transformation, develop more firmly in the direction of "green" and "intelligence", and lead the evolution of the ecology of China's automotive industry.