The recent live broadcast with goods has been on the cusp of the storm, the "dissatisfied voice" of all sectors of society is getting bigger and bigger, and major media have also issued articles and criticisms. In this form, many Internet celebrities have chosen to "temporarily avoid the limelight", and their behavior has also converged a lot. However, there are still many big Internet celebrities who "defy the wind", and the so-called chaos has not been completely "snuffed out".
KS can be said to be the largest platform in the live streaming industry now, and it is also the platform with the lowest "satisfaction" in the public mouth, and the major Internet celebrities on it have been questioned by society.
In recent months, there have been many things in succession, and KS officials have significantly increased the supervision of Internet celebrities. Almost every three to five years, some Internet celebrities will be punished, and the focus of the punishment is also pointed to the "product quality problems" and "speculation and false publicity" in the live streaming of goods.
Today, an official account called "Selling Assistant" on ks posted a list of internet celebrities who violated the rules of live streaming. Among them, there are many big Internet celebrities, including: Sichuan Coke, Xiao Huangfei, Yao Yongchun, Xiao Yiyi and others!
In the past, KS officials used to ban live broadcasts, ban small yellow cars and other means to punish Internet celebrities who violated the rules, but this time we can see that the official directly fined the illegal Internet celebrities. Among them, the fine amount of Sichuan Cola is nearly 100,000 yuan.
For such an official approach, netizens' comments are mixed. Some people think that direct fines are more severe, but some people think that the way of fines is not as "cruel" as the previous ban on live broadcasts. 10 yuan is not a small number for us ordinary people, but for a tens of millions of Internet celebrities, it is a bit painless.
Some netizens commented: Internet celebrities live with goods, the money earned is millions. After the violation, give the official 100,000 yuan to be able to settle the matter. Isn't this another form of encouraging Influencers to "sell fakes"?
In addition, we can see in the official public list that most of the anchors are punished because of "selling three no clothes".
Friends who usually really watch ks live broadcasts will know that with the arrival of winter, many anchors are cooperating with merchants to sell down jackets. The price of these clothes is not expensive, and after the anchor has a "wonderful" bargain with the merchant, it is usually sold for about 100 yuan.
In the process of displaying clothes, the merchant will also cut open the "down" inside for everyone to see, and pour water on the clothes. After various experiments, the audience will be told that these clothes are not worse than the big names in the store. But the truth is, it is estimated that only those who have bought it know. Friends around once bought a down jacket on ks, after receiving the goods we all laughed, is not down for the time being, on that thickness, really like a "sweatshirt".
Although the purchase of friends is only an individual case, it is not difficult to find that the merchants cooperated by each big anchor are those few people, and the quality is estimated to be similar, right? You get what you pay for, the old saying is never wrong!
Back to the official KS penalty. Although the frequency of penalties has increased recently, the intensity of penalties has not been satisfactory to the public. For example, Sichuan Coke, which was punished this time, actually appeared in the last batch of punishment lists, the last time it was banned for a few days of live broadcasting, and then now it comes out to sell goods, this time it has been fined 100,000 yuan, I don't know if there will be a next time?
What do you think about the official punishment attitude of KS? Comment and share with the editor. Friends who like Internet celebrity gossip, don't forget to pay attention.
(Some of the materials in the article come from the Internet, if there is infringement, contact me to delete)