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On October 23, a female Internet celebrity with millions of followers posted a 10-and-a-half-minute video on social platforms, accusing her of eating hair while buying snacks in a celebrity's live broadcast room.
Just when the female Internet celebrity found the brand side and the star to defend her rights, she was slandered by the star in the live broadcast room, so that she was violently affected by the Internet, which caused a serious impact on her life and work.
Although the Internet celebrity called the star A in the video and gave him a code, netizens still guessed from the information she gave that this A star was the singer Ji Jie.
It is reported that in early October, the female Internet celebrity bought a bag of 9.9 yuan of plums in the Jijie live broadcast room, but she ate a hair in it.
So the influencer took a photo of the product with hair, and contacted the Jijie team and the brand to apply for after-sales. Subsequently, the customer service promised to compensate her 10 times, but the follow-up influencer said that the brand did not perform the compensation, but only published a screenshot of the compensation, but the payee was not her.
In addition, the brand and the Jijie team did not have any apology attitude.
As a result, this Internet celebrity was angry, but the spit video that was filmed in advance and not sent out was posted to several trumpets with few fans.
On October 19, Ji Jie published the internet celebrity's spit video in the live broadcast room, and accused the internet celebrity of why he received 10 times the compensation on the same day, but still did not spare all kinds of stubble.
In addition, Ji Jie also seems to be suggesting that the female influencer is a porcelain toucher, "as if she is a person who often does this... I understand".
Subsequently, the Internet celebrity believed that he was justified in defending his rights, but he was personally attacked, and was fabricated and defamed by Ji Jie and his team.
In the early morning of October 24, Ji Jie apologized in the comment area of this internet celebrity, and forwarded the video of the internet celebrity, sending three messages in a row to apologize, among the words, compared with the attitude of the live broadcast room, it is much more sincere.
In his apology, Ji Jie said that the biggest mistake he made was not to treat the influencer as a consumer, but to imagine a charismatic blogger who was "looking for something to do" instead. Finally, he did not forget that he was a mountain baby of the Yi ethnic group in Sichuan.
On the morning of October 24, the influencer once again posted three apologies against Ji Jie, claiming that he had not yet received any apologies from brands and teams in private.
In response to this matter, netizens are also roughly divided into three different camps, there are support for this Internet celebrity to defend his rights, run to the Jijie comment area for a stinky scolding, calling him yin and yang weird.
There are also strong support for Ji Jie, thinking that Internet celebrities should first find businesses to solve the problem, and if the solution is not good, then find the anchor Ji Jie.
Some netizens are more rational, thinking that Ji Jie spoke in the live broadcast room when he did not verify the matter clearly, which should not be, but Ji Jie's live broadcast is still very happy overall.
Ji Jie, born in 1977, has been on the edge of the entertainment industry since his debut with a happy male voice. Over the years, he has acted in movies, worked as a host, released his own albums, written autobiographies, and dabbled in many fields, and finally lost to reality helplessly. Now that the live broadcasting industry has risen, Ji Jie has joined the ranks of live broadcasting and began to use his celebrity popularity to live stream goods.
On October 22, in order to increase the popularity of the live broadcast room, Ji Jie also broke through himself and wore women's clothes. In the picture, he is wearing a blue-black knit shirt and a black wig. For the live broadcast effect, he also stroked the messy wig with his arm and posed various S shapes to attract the attention of fans.
Fans who watched the live broadcast of the day also followed the hilarity, shouting Ji Jie as "sister" in the comment area, and some netizens said that watching Ji Jie's live broadcast was like a variety show, laughing until the stomach hurt.
Today's Ji Jie, to do live broadcasting is very hard, he once posted on the social platform that as long as there is a live broadcast, the night before must be to check the whole network to find information, do homework. Compared with the information given by the brand, he always believes only in fair information and consumer feedback.
Ji Jie, once the top five of happy male voices, is second only to Zhang Jie. Now 13 years later, Zhang Jie focuses on the field of music, devotes himself to hard work, and has long grown into a popular male singer. Ji Jie, on the other hand, can only become a quiet listener at his former friends' concert, which can't help but be lamented.
This time, Ji Jie live broadcast with goods overturned, do not know how he will save the crisis, as a star, originally is to use their own traffic to bring goods, do a good job of product quality control, in order to make their live broadcast road go further.