The strongest Land Rover Defender sold 1.7 million yuan, and the domestic limited edition was only 70 vehicles.
Text/Song Qingwen
After 6 years of waiting by Chinese film fans, the world's most famous spy movie "007 Series" finally ushered in the 25th, that is, "007: No Time to Die" released in China on the 29th of this month. Audiences familiar with the "007 Series" movie know that gunfights and flying car dramas have always been classic elements in the play, in addition to the soul of James Bond's wisdom and courage and his skillful marksmanship, the blockbuster models that appeared together have also attracted countless car enthusiasts.
It is understood that in "007: No Time to Die", British luxury car manufacturer Jaguar Land Rover's models Land Rover Defender, Land Rover Range Rover Sport SVR, the first generation of Range Rover Range Rover, Land Rover Series III, Jaguar XF all participated, and the scene of the flying car drama ignited with passion.
On October 22, in order to commemorate the participation of Land Rover Defender, the Land Rover Defender 007 Collector's Edition specially created by the Land Rover SV Center was officially launched, with a global limit of 300 new cars, including 70 in China, and the official guidance price was 1700007 yuan.
<h1 class= "pgc-h-arrow-right" > the strongest Land Rover defender provided by agents</h1>
Although the Land Rover Defender is the most classic hardcore off-road vehicle of the Land Rover brand and the soul model of the Land Rover brand, it is undeniable that after the product replacement, the new Land Rover Defender with black technology is far from the imagination, at least much closer to the people than the Mercedes-Benz G-Class. In the domestic market, Land Rover Defender launched a total of 90 and 110 models, priced at a price range of 698,000 yuan - 978,000 yuan, and the top model failed to advance into the "Million Club".
But in contrast, the price of the land Rover Defender 007 collector's edition that has just come out is as high as 1.7 million yuan, almost 2 times the average price of the previous model, but it can be responsibly said that the new car is not simply rubbing the heat of the "007 series" movie, let alone the IQ tax.
Although there is a comparison to hurt, in fact, it can not be compared with other domestic models on sale with the Land Rover Defender 007 Collector's Edition. At present, in the domestic market, land rover defender product line is not perfect, the launch of 90, 110 models only provide 2.0T, 3.0T two kinds of powertrain, but land Rover defender also provides V8 models overseas, the price is naturally not "small displacement" models can match.
It is worth mentioning that the Land Rover Defender 007 Collector's Edition is based on the new Land Rover Defender 110 V8 model, the 5.0-liter V8 supercharged engine has a maximum power of 525 horsepower, a peak torque of 625 Nm, and its power parameters even exceed the Mercedes-Benz G500, which is priced at more than 2 million yuan, and the performance is obvious.
In addition, the new car is also equipped with an exclusive black appearance kit, which highlights the unique identity of the new car through customized rim design, new entertainment system screen opening, "Defender 007" lighting welcome pedal, "Defender 007" rear badge, etc.
In the official view of Land Rover, the Land Rover Defender 007 Collector's Edition is one of the strongest models in the history of the Land Rover Defender family, and indeed, it can be accompanied by James Bond, and the strength is beyond doubt.
<h1 class = "pgc-h-arrow-right" > doubling faith</h1>
In the face of the improvement of the national economy, the current Chinese car market is being shrouded in the tide of consumption upgrading, and in addition to the product itself, the brand, connotation and style are also valued by more and more Chinese people, and the hot sales of the British brand Land Rover in China are also benefiting from this.
Taking the Land Rover brand as an example, since entering the Chinese market in 2003, Land Rover's models have always been the first choice of domestic elites, whether it is the successful symbol Land Rover Range Rover or the trend symbol Land Rover Range Rover Evoque, and land Rover Defender has become a car of faith for professional off-road enthusiasts with a strong skill.
It is also the affirmation of Chinese consumers that has strengthened Jaguar Land Rover's confidence in serving more consumers in the Chinese market.
"Che Yi Tiao" noted that for the new Land Rover Defender 007 collector's edition limited to 300 vehicles worldwide, the quota of 70 vehicles in the Chinese market is unexpected, because not only Chinese consumers favor Land Rover Defender, but also consumers in various countries and regions around the world, and nearly a quarter of the quota reflects the sincerity of Jaguar Land Rover rooted in China.
Then again, will Chinese consumers buy it? Of course.
On the one hand, the new car is impeccable in terms of product quality; on the other hand, the "joint name" of the new car makes the new car not only have the significance of use, but also has the collectible value, and is even likely to become a financial artifact.
The Land Rover Defender can be seen as the first model of the Land Rover brand, counting from the predecessor Land Rover Seriesl, the Land Rover Defender has gone through its 73rd anniversary and has become the soul of the Land Rover brand, and the "007 Series" movie, which has influenced generations of people since its launch in 1962, including the soul of James Bond's full drama. It seems that James Bond's screen image and the Land Rover Defender's rigid belt soft just feel sorry for each other.
"The cooperation between the two sides is one of the best examples of the combination of classic British brands." As Li Dalong, President of jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, said.