You can copy someone else's success, but where do you paste it? --Li Shi
1.
If you want to say which "star" is the hottest recently, it must be Gu Ailing.
As for why double quotation marks should be added, the answer is actually very simple. You say that Gu Ailing is not a star, she is indeed not, and the social label is still "athlete". You say she is, and indeed she is, at least a "star athlete."
Stated in advance, Ximen Jun is not opposed to the "starization" of athletes, and what I oppose is the "marketing" of athletes.
Why? And listen to me slowly.
After Gu Ailing won the third gold for the Chinese team at the Winter Olympics, "World War I became famous", not only did various brand endorsements get soft, but also with the growth history of "against the sky", directly brushing up the circle of friends.
This is a good thing, athletes win glory for the country, and this glory has brought them considerable returns. At the same time, the patriotic enthusiasm of the people has also been completely ignited, and it is a proper win-win situation.
The problem is that as Gu Ailing is "put on the altar" by some marketing numbers, it always feels that the guidance of public opinion has changed somewhat.
2.
Her growth history has been pickpocketed by many numbers, so I will briefly summarize it -
Gu Ailing's family are all academic bullies, either Stanford or Peking University. On the SAT test with a score of 1600, she scored 1580 points, surpassing 99.8% of the test takers. At the age of 9, she became the American Junior Ski Champion. From the age of 13 to 16, in just 3 years, Gu Ailing has won more than 50 gold medals.
Now she is famous, she is only an 18-year-old girl. It is not an exaggeration to use "open and hang" to describe her life.
But! Stop, her success, and we ordinary people have a dime relationship?
Can you gracefully switch between your home in China and the United States?
Have you been exposed to the aristocratic sport of horseback riding and golf since childhood?
Can you say willfully when you are reading, "Mom, I don't want to read and want to go skiing"?
"All roads lead to Rome", this is true, but don't forget, some people are born in Rome. In Li's words, "You can copy someone else's success, but where do you paste it?" ”
Wake up, friend, it's time to get up and move the bricks.
3.
Not to mention other large-scale competitions, as far as this Winter Olympics is concerned, the champion is not only her, why did she almost contract the hot search list for nearly half a month?
There is no capital packaging and boost behind it, and I don't believe it.
In fact, with Gu Ailing's "one hit and one hit", those brands that endorse Zhongbao needless to say, are eager to have eight hundred publicity a day, and even those who can't fight with the eight rods in the sports circle are trying to see if they can touch the porcelain.
If there is no accident, Gu Ailing is eighty percent going to enter the entertainment circle. In fact, this is nothing, after all, who will not be able to live with the renminbi?
However, with the entry of capital, the three words "Gu Ailing" have gradually become a symbol. A symbol that overflows with the arrogance of the elite.
Note that I am not referring to Gu Ailing herself, but to the meaning of her name after it has been misinterpreted.
From the beginning of "Gu Ailing is good", and then to "Can sleeping 10 hours a day become Gu Ailing?" "Everything is fine, but then there are topics such as "a single mother can still raise an Olympic champion", and the style of painting has completely deviated.
You don't hate or even question Gu Ailing enough, otherwise you may be labeled "sour" and "anti-independent women".
Gu Ailing was put on the altar step by step, which was actually a very dangerous thing. On the one hand, the higher you stand, the heavier you fall. Although the probability of Gu Ailing's "collapse of human design" is extremely low, it is not completely impossible. After all, there is no such thing as a perfect person in this world.
Before thinking about it, Yang Qian was also named "Olympic Goddess" because of her heart, but later she was spat on by a group of netizens because of her appearance.
Today, the advertisements endorsed by Yang Qian have almost disappeared without a trace, and instead, they are filled with advertisements on the street.
I was afraid that none of this was her own volition.
I was even more afraid that all this was her own will.
About the author: Ximen Jun, former live director of the first and second seasons of "Running Man", author of "My Talent Is Not to Please You". Pay attention to me, poisonous chicken soup tube enough. For business cooperation, please send a private message.