The 49th China Home Expo (Guangzhou) will be held on March 18-21 and 28-31 in Pazhou, Guangzhou. With the theme of "Building a Beautiful Home Together, Serving a New Pattern", this exhibition brings together an unprecedented domestic and foreign first-line exhibitor lineup, design brands, new products and trend trends, brings together industry celebrities and visitors from all over the world to build and share double-cycle development opportunities.
The exhibition is about to start, has attracted wide attention from the whole industry, and many media have rushed to report. Recently, the new media of the home furnishing industry has released the | known as "Knowing · Degree" CIFF Guangzhou: With attitude, there is power" article, the details are as follows:
Since the beginning of the third decade of the 21st century, every year has been a magnificent and stormy journey - crisis and vitality coexist, and changes and new situations coexist.
Under the epidemic situation one after another, in the ebb and flow of the wind, many industries have suffered cold winters, and the exhibition industry has repeatedly fallen into a shutdown.
However, in the past 2021, because of the strength of the national strength, the responsibility of the industry, and the watchful help of peers, one exhibition after another may overcome all difficulties as scheduled, or turn to online counterattack development, among which the large home furnishing industry has crossed the mountains and seas and gone by the light.
As a veteran observer of the industry, at the beginning of the new year, Z Media will meet you with a new feature "Knowing the Degree".
Let us feel the unabated development speed of the home furnishing industry in the post-epidemic era in the home furnishing exhibition represented by the China National Expo (Guangzhou), feel the demeanor and temperament of the industry and the city's inclusive symbiosis, feel the rich dimensions and accurate scale of design and creativity, and feel the positive and firm attitude of those brave people in the process of struggle, growth, harvest and transformation.
We will always move forward side by side with the future.
In 2022, how should the life of the home furnishing industry be lived? The tempering under the epidemic and the test under the background of double circulation have made many Chinese home furnishing companies come to the fork of "choice".
Fight alone or hug for warmth, confused or calm, busy walking your own path, or look at what people around you are doing... No matter what kind of posture you take to face the future, if you do not want to deviate from the times, communication is indispensable, and communication is imperative. In face-to-face greetings, after all, there needs to be a real business, and you come and go for a win-win situation.
Among them, the bridge builder undoubtedly has extreme tolerance, goodwill, courage, and deep experience in China's home furnishing industry, and the vision of the global home furnishing market - the premise of giving strength to others is the unwavering confidence of self.
Give me up who I am. The voices and actions of the China National Expo are trying their best to interpret this. Facing the future of the industry, the attitude released by the exhibition is confidence and vitality; in the face of home furnishing enterprises, the attitude transmitted by the exhibition is openness and sharing; in the face of self-challenge, the attitude of the exhibition is innovation and leadership.
Guangzhou and Shanghai, in March, July and September, are the cities that must be visited by family members. Holding these golden signboards, China Foreign Trade Guangzhou Exhibition Co., Ltd. (hereinafter referred to as "China Foreign Trade Exhibition") is a wholly-owned enterprise directly under the Ministry of Commerce of China Foreign Trade Center Group Co., Ltd., and is currently one of the most influential professional exhibition companies in China.
At present, China Trade Exhibition has formed a three-city five-exhibition pattern of "looking at Guangzhou Pazhou in March, Shanghai Hongqiao in September" in the home furnishing industry, and "shanghai Hongqiao in March, and Guangzhou and Shenzhen in July" in the construction and decoration industry. In the Pearl River Delta and Yangtze River Delta regions, where China's economy is the most dynamic, these successful exhibitions have formed an all-round coordinated development from the perspective of time, regional or industry.
Talking about the major events of China Trade Exhibition in recent years, Liu Xiaomin, general manager of China Foreign Trade Guangzhou Exhibition Co., Ltd., said in an exclusive interview with Z Media that under the full promotion of China Foreign Trade Center (Group) in 2018, the strategic cooperation reached between China Trade Exhibition and Red Star Macalline is unprecedented and unprecedented in the industry.
The two companies have established a joint venture in Shanghai to jointly operate the China Construction Expo (Shanghai) in March and the China National Expo in September (Shanghai). The Shanghai model was also replicated in Guangzhou, with Red Star Macalline becoming one of the organizers of the China National Expo (Guangzhou).
The joint venture shares the resources and experience of the two enterprises. Liu Xiaomin stressed that in the past three years, the strong cooperation between "exhibition" and "store" with Red Star Macalline has fully released the positive energy of complementary advantages and resource integration, and built a complete commercial closed loop for brands and dealers.
Z Media also found that an open state-owned enterprise coupled with a commercial successful private enterprise has released greater vitality for the exhibition. More and more commercial brands have emerged, more designers have been blessed, and every company has made great efforts to display new products, which has made all the audiences gain something. Especially in the current economic environment, brands are easier to link dealers, and dealers can dock stores faster, perhaps this is the king.
When the influence of the home furnishing brands participating in the exhibition is getting bigger and bigger, the business of dealers is better, and the industry practitioners are harvested, it can be called a successful exhibition. As a large home furnishing chain exhibition platform, China Trade Exhibition fully mobilizes the resources of all parties, and indeed has a unique advantage in the context of the development of large home furnishing.
And this advantage, in the past two years when the epidemic was full of epidemics and staggered forward, has become the basis for China Trade Exhibition to fight against the long sky.
At the Central Economic Work Conference at the end of 2021, it was clearly pointed out that under the impact of the world epidemic, the century-old changes have accelerated, the external environment has become more complex and severe and uncertain, and the mainland's economic development is facing the triple pressure of demand contraction, supply shock and expected weakening.
In the home furnishing industry, due to the impact of the new crown epidemic, the development in recent years has also encountered challenges and difficulties. As the "national team" of the exhibition, in the view of the leadership team of China Trade Exhibition, it is indispensable to be the promoter and leader of the high-quality development of China's convention and exhibition industry and home furnishing industry.
Liu Xiaomin admitted that he and his team also made in-depth analysis of the home furnishing industry and the exhibition industry, and "demand contraction, weak expectations, and competitive impact" are all practical problems in the current home furnishing industry. Under the background of slowing down the growth rate of exports and tightening the input of enterprises, how to make exhibitors more fruitful is also an urgent requirement of the exhibition organizers.
"We must face up to the difficulties and strengthen our confidence," Liu Xiaomin said. Over the past 20 years of development, the core competitiveness of the China National Expo has been a natural advantage of both administrative resources and market resources, and it is a veritable "national team".
Z Media also found that the China Trade Exhibition, which relies on the resources of the Canton Fair Pavilion, is indeed easier to respond to and "move" under the influence of the epidemic. A clear example is that after announcing the postponement of the 2020 China National Expo (Guangzhou), it quickly determined the schedule at the end of July, becoming one of the few home furnishing exhibitions that successfully appeared that year.
"In the face of difficulties, we still have to take the initiative." Liu Xiaomin said, "As a home furnishing exhibition with strong foreign trade functions, most international business people are still unable to participate in the exhibition before the epidemic has been effectively controlled, which still has a certain impact on the home expo."
Liu Xiaomin and his team actively faced it, came up with the corresponding solution - the international promotion of the exhibition can not stop, and increase the communication with international merchants, as far as possible to dock the foreign trade needs of enterprises, and deepen the "cross-border e-commerce development plan" and expand the "global partner plan".
Although the epidemic has affected the travel of some people, the home expo team actively uses the network and digital means to increase the online exposure and communication of the China National Expo, and uses small programs, online conference and exhibition platforms, live broadcast platforms and other technologies to synchronize the online and offline of the exhibition, and provide a successful model for the digital development of the home exhibition industry.
Is online exhibition the best way out for the MICE industry in the post-COVID-19 era? Liu Xiaomin told Z Media: "In the long run, 'screen-to-screen' can not replace 'face-to-face', we should maintain confidence in the long-term existence of physical exhibitions, and use online means to add wings to the tiger and help physical exhibitions develop better." ”
At the same time, the service domestic cycle has also become a major feature of the China National Expo early on, and the "internal and external circulation" has been written into the new positioning. In this regard, Liu Xiaomin also said that in the face of the world's unprecedented changes in a century, to accelerate the construction of a new development pattern, we must firmly grasp the strategic base point of expanding domestic demand.
Specifically, as a business event with six smooth channels, the China National Expo realizes the dual links of design channels and business channels, domestic sales channels and foreign trade channels, traditional channels and emerging channels. In the face of the domestic market, the China National Expo will also take the original design as a major grasp. In the future, the China National Expo (Guangzhou) will take the original designer brand as the main body, and the China National Expo (Shanghai) will take the commercial design brand as the main body.
Chen Wanghui, deputy general manager of China Foreign Trade Guangzhou Exhibition Co., Ltd., shared a set of data with Z Media: Although the impact of the epidemic still exists, the transcript handed over by the 47th China Home Expo (Guangzhou) in March 2021 is very eye-catching - the number of attendees is 357809, an increase of more than 20% year-on-year; of which the domestic audience is 354988, an increase of 35.5% year-on-year.
We always think that the past is the "golden age", and after the great winds and waves, we find that the most precious thing is every time we face difficulties, every time we seek progress in stability, and every present in our hands.
Recently, China Trade Fair launched a new core concept of corporate culture.
Mission: Trade and trade through the world, professional and create business opportunities, leading new trends, new pattern of service.
Vision: The promoter and leader of the high-quality development of China's convention and exhibition industry and related industries, and is committed to building China's first exhibition organization with world influence.
Values: integrity and innovation, co-construction and sharing, professional integrity, curiosity and truth-seeking.
The China National Expo (Guangzhou) also proposed a new positioning of the twelve characters in 2020: design leadership, internal and external circulation, and full-chain collaboration. In view of the upcoming exhibition in March, the organizer proposed to "cultivate new opportunities in the crisis and open a new situation in the change".
A "new" and a "change", it is not difficult to see the intention of the China National Expo (Guangzhou) in the organization and planning of the exhibition. Judging from the current feedback, it has indeed gained good results.
For the majority of dealers, the highlight of the exhibition is to "see new products", I believe it will be worth the trip.
According to Chen Wanghui, 166 large domestic brands that have not appeared in the past five years or more will make their debut at the China Home Expo (Guangzhou) in March, such as Jin Ke'er, Sealy, Slyibblean, LangLefu, Meishen, Kezhi, Maliluo, Bull, etc.; and the domestic products of well-known brands such as Man Wah, GuJia, Left and Right, and Xilinmen will also usher in their debuts. In addition, the participation of all the head brands in various segments will also make the exhibition quite interesting.
In recent years, with the importance of the designer channel, the continuous promotion of "design leadership" will also attract a considerable number of designers to the scene.
In March, the original design of the China National Expo (Guangzhou) had many attractions, and the lineup of design brands participating in the exhibition was unprecedented, even exceeding the peak period before the epidemic.
Among them, the much-talked about design spring · CIFF Contemporary Chinese Furniture Design Exhibition debuted in Hall 6.1-8.1 of Area A, and the scale continued to expand, bringing together more than 80 original design brands and hundreds of designers, artists and curators, committed to creating an ideal Chinese original design ecology.
While seeing new products, you can also harvest trends - hundreds of theme special exhibitions and design forums will also be brilliantly staged, "2030+ International Future Office Style Exhibition", CMF Trend Lab, D2M Lab Design Sample, DDS Contemporary Home Trend Concept Exhibition, etc., injecting innovative ideas and original design driving force into the high-quality development of the residential industry.
Chen Wanghui said that the important decision of the China National Expo (Guangzhou) to focus on the "domestic sales" market was not due to the epidemic. As early as 2018-2019, China Trade Exhibition determined to firmly grasp the strategic base point of expanding domestic demand and actively layout the domestic market. He said: "Realizing the vision of 'China's big home design leading the first exhibition' and 'China Furniture Exhibition's first brand' is a dream that china's home expo needs to struggle for, and it is also a responsibility and responsibility." ”
In Z Media's view, the above "firsts" do not have to achieve some kind of fame or status, it is more like the same frequency resonance with all efforts and expectations.
Whether it is the China Trade Exhibition, or CIFF Guangzhou, or the entire large home furnishing industry, it will use a firmer attitude and a longer time to prove its extraordinary significance.
(China National Expo CIFF)
Manyo Chika: https://www.homelifestyle.cn/thread-1314130-1-1.html