Hutou Bureau Standard Strike Cake Line, Mo Mo Dim Sum Bureau, snacks are very busy, domineering, three and a half meals... In the "2021 China's Most Valuable New Brand TOP List" launched by Inspur New Consumption and 48 first-line consumer funds, many new consumer brands "produced by Changsha" are on the list.
In recent years, as more and more new consumer brands "produced in Changsha" continue to become popular in Changsha, the new consumption "Changsha phenomenon" has been sought after and consumed by the majority of consumers.
On January 26th, the launching ceremony of the 14th "Fu man star city" consumer festival in Changsha was held in Changsha Bofu International Plaza
Relying on the traffic effect of "net red city", new consumer brands can better show their faces in front of consumers and improve brand exposure, and on the contrary, the incubation and cultivation of new consumer brands is also an indispensable element for the upgrading of modern urban consumption, and the new consumer brand is not only the window of the city's external publicity, but also the window and opportunity to attract consumers, talents and funds.
At the same time, it has played an important role in improving the city's internationalization level, enriching and enhancing consumption supply, stimulating new consumption power, improving the quality of life of residents, and promoting the benign development of the economy, and is an important point of force for the in-depth implementation of the strategy of expanding domestic demand and the implementation of the strategy of "strong provincial capital", and is also a powerful starting point for Changsha to cultivate and build a regional international consumption center city.
And this kind of interconnection and mutual achievement between the city and consumer brands, has existed many years ago, from Changsha to go out of the consumer brands, with the city's unique temperament, Yierkang is one of them.
Early influencer consumer brands
The hand of time is dialed back to more than ten years ago, at this time, changsha's streets and alleys are dotted with foot massage shops, and some people joke that even if you take the wrong road, you will definitely encounter a foot massage shop. In 2006, Changsha jumped to no. 1 in the national ranking of comprehensive urban strength released by the Chinese Academy of Social Sciences, and in the same year, the number of foot massage parlors exceeded that of the four municipalities directly under the central government combined.
But even so, at that time, there was still a queue to go to the foot massage shop, and even consumers in other cities flocked to Changsha to experience changsha's foot massage culture, like today's punch card.
Just like today's new consumer brands such as Wenheyou and Momo Dim Sum Bureau, a number of "net red brands" were born at that time, of which Yee Kang was the leader.
With the rise of changsha's foot massage industry, Yierkang has also become one of the Internet celebrity brands
With the upgrading of consumption, the traditional foot massage is not enough to meet the needs of consumers, in this wave of consumption upgrades, many stores closed, by 2016, according to the "China Health and Wellness Big Data Report" released by Meituan Dianping, the total number of foot massage shops in Changsha is about 2,000.
Nowadays, with the rapid development of health care and national tide "health care", the former Internet red brand Yee Kang has once again ushered in a highlight moment, as a representative enterprise in the health and wellness industry, it has become a must-punch place for many foreign tourists to visit Changsha in the new consumption era.
"Net Red Brand" in the New Consumption Era
On January 26th, the launching ceremony of the 14th "Fu Man Star City" Shopping and Consumption Festival was held in Changsha Bofu International Plaza, and as one of the participating brands, Yierkang was invited to attend. At the same time, one of the items on the agenda of the event was awarded to the 2021 Changsha Night Consumption Demonstration Series Selection Units, Yee Kang won the "2021 Changsha Night Consumption Demonstration Business Card", Yee Er Kang Jinfan Store and Shuyuan Road Store won the "2021 Changsha Night Consumption Demonstration Store", and the night economy related awards, Yee Kang has won several consecutive times.
Yee Hong won the "Night Consumption Demonstration Business Card" in the 2021 Changsha Night Consumption Demonstration Series Selection, and the Yier Kang Jinfan Store and Shuyuan Road Store won the demonstration store
At 6:30 p.m., walking into the Yier Kang Xiao Xiang North Road store, many customers came to carry out health care, and many parents and children were eating in the dining area.
Ms. Wang, who lives nearby, has not come here with her child for the first time, "I have brought him here a few times before, he likes to eat the pot rice here, and today he is tired and hungry outside, clamoring to come here", for this scene, the clerks of Yee Hong have seen it strangely.
At Yee Hong, customers enjoy more than just a foot massage
Today, Changsha's health care industry is not only satisfied with simple foot washing, massage, Changsha's health culture has covered a considerable extent food culture, Traditional Chinese medicine culture, film and television culture and other multiculturalism. In this regard, Yierkang has always been at the forefront of the industry.
Core technology to meet the different needs of consumers
Health care industry as the most classic service industry, the quality of service is the basis of whether it can support long-term development, consumer satisfaction will be the life and death line of enterprise survival, Yierkang with a variety of health care projects, won the recognition of consumers.
For different groups of people, different consumers' health status, in terms of foot therapy technology alone, Yierkang has integrated 36 personalized conditioning programs. At the same time, according to different ages, different genders, different body types, different lifestyles to provide personalized conditioning programs, and through the professional health care practitioners of the conditioning techniques, accurately solve the conditioning needs of different groups of people.
YiErkang's personalized conditioning can meet the conditioning needs of different groups of people
Even at present, according to the physique of Chinese, through cooperation with well-known domestic teams such as Hunan University of Traditional Chinese Medicine and Xiangya Medical College, we will achieve "one person and one party" for different groups of people, and will effectively promote the popularization of health examination and disease prevention.
In addition to consolidating and upgrading their "traditional" skills, another secret to retaining consumers and maintaining high consumer satisfaction in the new era of health care is diet.
National tide health, to taste to retain the "stomach"
In recent years, with the advent of the national tide health care era, the domestic health industry has paid more attention to promoting Chinese health culture and food culture, and at this point, Yierkang can be said to be at the forefront.
In traditional Chinese medicine, there has been the theory of "diet therapy" since ancient times, entering the modern era, on the basis of modern nutrition and traditional Chinese medicine dietetics, Yierkang through the establishment of dietary research room, in order to meet the nutritional and health requirements of consumers, with scientific, nutritionally balanced buffet food, and provided in all stores.
Yee Hong offers a wide range of healthy buffet cuisine
Nowadays, walking into any Yee Hong store, you can see a variety of rich and nutritious buffet products in the hall, from fresh fruits to staple desserts, everything is available, according to the person in charge, there are dozens of standardized meals in the Yee Hong hall.
In addition, for the control of safety and health, Yee Kang can also be said to have achieved the ultimate.
Details impress consumers, heart for heart
Guest items are disinfected one by one, there is no dead angle cleaning in the room at 360 degrees, and each room has a fresh air system and a negative oxygen ion generation system to ensure that the air in the room is fresh.
Yee Hong follows the principle of "one guest for one disinfection" to create a safe and comfortable environment for customers
"And the service staff is really sweet, before lying on the bed to look at the phone, may see that my head is not leaning on, and then several times asked me if I need to adjust the headrest, including the back of the foot treatment at the end of the socks, shoes, really too intimate, to be honest, the family may not be so fine." Xiao Kuang, who came to Yierkang for the first time, sighed after the foot treatment.
The "Old Net Red" brand helps Changsha Changhong
Whether it is a real treatment such as a foot massage, or a delicacy that makes children linger, or a caring service, it makes Yierkang have more of a "taste" that consumers remember.
In recent years, with the further optimization of Changsha's business environment and further efforts to build a regional international consumption center city, more and more "old net red" brands have revitalized themselves on the basis of tradition and the thickness of "historical memory", and have continuously launched more products and services rich in fashion elements that meet the needs of current consumers.
In the future, with the strong support of the consumer industry and head enterprises and the government, whether it is a "new Internet celebrity" or an "old Internet celebrity", backed by the hot land of Changsha, more brand legends will be "star-making" and singing "urban changhong".