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"Travel far and self-defeating, heel things to increase"
Second from left: Han Jianhui, director of the China Pedestrian Commercial Street Working Committee
First from the right: Lu Taicheng, founder of the channel PLUS resource sharing platform
Xu Yibo, President of Shanghai Federation of Commerce / Former Vice Chairman of the Chinese People's Political Consultative Conference, Han Jianhui, Director of the China Pedestrian Commercial Street Working Committee, Wang Nai, Deputy Governor of Shanghai Huangpu District People's Government, leaders of various committees and bureaus of the district, leaders of associations, members of Nanjing Road Pedestrian Street, members of channel PLUS Resource Sharing Platform and many other celebrities from all walks of life attended the event.
At the beginning of the conference, a "Ink Dance" opened like a swinging intestine, and the clothes fluttered out of the far-reaching and artistic conception of the theme of the conference, "Traveling Far Away, Heeling things and increasing the glory", of which eight theme words were written by Huang Ke, a member of the Channel PLUS Resource Sharing Platform/ a young calligraphy artist.
Nanjing Road Pedestrian Street in 2021
Breaking news releases
Zhonghua First Street - Shanghai Nanjing Road Pedestrian Street, from the most prosperous and most complete commercial street in the Far East to the east expansion of Nanjing Road and the connection and upgrading of the business circle culture, Nanjing Road Pedestrian Street has been extended.
At the conference site, the major news of the 2021 Nanjing Road Pedestrian Street was released, showing the achievements of the past year from eight aspects: "The Nanjing Road Pedestrian Street Investment Promotion Conference was held in May 2021; the theme exhibition of "The Red Imprint on Nanjing Road" was held in June 2021; the "Bund Central Brilliant Night, the Inner Courtyard 'Opening • Boundary' Ceremony" was released in September 2021; the 2021 Nanjing Road Pedestrian Street Featured Theme "Event IP" emerged in an endless stream; the 2021 Nanjing Road Pedestrian Street entered the Bo Market; 2021 At the end of 2021, Nanjing Road Pedestrian Street launched the first block-wide linkage marketing activities - "Nanjing Road and You To Welcome the New Year" and "New Year Market"; "Shanghai Nanjing Road Pedestrian Street Management Measures" was officially released.
△ "2021 Nanjing Road Pedestrian Street Major News" △ Click to watch the video
△ President Chen Yong
Chen Yong, president of the Nanjing Road Pedestrian Street Enterprise Federation, said in his speech: "In the past year, with the strong support of the government and all parties and the joint efforts of pedestrian street merchants, Nanjing Road Pedestrian Street has made many progress and gratifying achievements: "First, steadily promote the transformation and upgrading of Century Square and its surrounding commercial bodies; second, the official release of the Nanjing Road Pedestrian Street investment platform; third, the wonderful appearance of the Bund Central Square; fourth, celebrate the centenary of the founding of the party with live red resources; fifth, continue to innovate the characteristic brand activities of the business district, and constantly explore the possibility of business, tourism and cultural integration. Enhance the influence of the business circle; sixth, "street as a circle" to plan the overall marketing activities of the business circle, create a consumption atmosphere in the business circle, and promote the consumption upgrade of the business circle; seventh, the first function of the new product debut is gradually reflected, creating a night economy and punch card new place in the business circle; the eighth is to accelerate the digital transformation of the business circle and accelerate the quality and further enrich the digital experience. ”
Chairman Chen Yong said at the meeting: "This year is the year of the 20th National Congress of the Communist Party of China, a key year, a year of opportunities, the Nanjing Pedestrian Street Enterprise Federation will continue to focus on the goals and requirements of the municipal and district governments at the municipal and district levels for the overall transformation and quality improvement of Nanbu Street, deeply identify the strength points and focus points in the overall development of Huangpu's "14th Five-Year Plan", strengthen the linkage of business circles, promote the autonomy of business circles, and promote the development of business districts. ”
The plan mainly does seven aspects of work: "take the initiative to do first, improve the operation mechanism; do a good job in promoting the business circle and enhance the value of the business circle; grasp the operation trend and optimize the business atmosphere; strengthen media publicity and expand the influence of the neighborhood; deepen the construction of the digital business circle and upgrade the digital scene; create the IP of the business circle and establish a new image of the business circle; strengthen the leadership of party building and promote the development of the business circle." ”
Wu Xingbao, executive vice president of the Shanghai Federation of Commerce, said in his speech: "In recent years, under the correct leadership of the municipal and district governments, with the support of the Municipal Commission of Commerce, and with the joint efforts of enterprises in the Nanjing Road Pedestrian Street business circle, the transformation and quality improvement of Nanjing Road Pedestrian Street have been fruitful. First, in terms of brands, more and more first stores, flagship stores and experience stores of well-known brands at home and abroad have opened one after another. Second, in terms of customer groups, post-80s and post-90s have become the main force of consumption, and the proportion of post-00s customers has increased year by year, and the rejuvenation of customer groups has become a new trend. Third, in terms of activities, it has formed a "activity IP" with business district characteristics such as e-sports, yoga, and diversified arts, and through strengthening the integration of culture and commerce, it has continued to create overall marketing activities in the neighborhood such as New Year's Eve Welcome, "55 Shopping Festival", Mid-Autumn Festival Eleventh, and the launch of the same products in The Expo, which has received a good response in the society. Fourth, in terms of service models, various new services that meet the needs of consumers, such as digital yuan applications, packaged consignment, and smart services, are at the forefront of the city's business circles. ”
Executive Vice President Wu Xingbao also said that the transformation and upgrading of Nanjing Road Pedestrian Street is an important entry point for Huangpu to dock with the national and Shanghai strategy, implement the "Shanghai Shopping" brand, and build an international consumption center city, and is also an inevitable choice for the transformation and development of Nanjing Road itself. The Nanjing Road Pedestrian Street Enterprise Federation brings together business circle enterprises and brands more closely, and jointly shoulders the glorious and arduous mission of transforming and upgrading pedestrian streets. The future development goals and directions, first, to strengthen the core synergy of enterprises along the street, play a role as a bridge; second, to expand the field of cooperation and play a role in promoting development; third, to improve the service level of the federation and play an autonomous role.
Special issue "South Step Street"
Signing ceremony for the hotel
At the conference site, the signing ceremony of the Nanjing Road Pedestrian Street Enterprise Federation special issue "Nanbu Street" was also held, which added a different charm to this century-old street, just as the theme of the conference was "Traveling far away, heeling things to increase the glory", and striving to create a new era of Fanghua.
Chairman Chen Yong signed contracts with representatives of 6 hotels, namely Conrad Shanghai, Peace Hotel Shanghai, International Hotel, Shanghai Edition Hotel, Radisson Blu Hotel Shanghai New World, Crowne Plaza Shanghai Nanya, and the special issue of Nanbu Street is aimed at opening up a diversified cultural tourism development road for the development of Nanbu Street business district, an information perspective from the inside out, retaining historical flavor and conveying true feelings.
Left: Chen Zhenhong, executive vice president of shanghai modern service industry federation / former secretary of the Jing'an District Party Committee: Moderator Liu Shujia
Chen Zhenhong, executive vice president of Shanghai Modern Service Industry Federation / former secretary of the Jing'an District Party Committee, delivered a speech.
Between the annual meetings, a song "Twin Star Dance" once again shone on the stage, and the dance miraculously lit up the brilliant stars on the screen with the dance posture, which also meant that the conference gathered everyone's hearts, and everyone witnessed and created the past, present and future prosperity of Nanjing Road Pedestrian Street.
Senior Consultant Recruitment Ceremony
Left: President of Nanjing Road Pedestrian Street Enterprise Federation Chen Yong right: Xu Jiaping, former vice chairman/general manager of Shanghai New World Co., Ltd
At the senior consultant employment ceremony, Mr. Chen Yong, President of Nanjing Road Pedestrian Street Enterprise Federation, presented the senior consultant appointment letter to Mr. Xu Jiaping, former vice chairman/general manager of Shanghai New World Co., Ltd., and took a group photo.
Lucky draw
A special lottery session was also set up in the conference.
Photo © celebrity photography studio
Lilian, commercial director of the channel PLUS resource sharing platform, took the stage to draw a lottery for the guests, wishing everyone "a smile and happiness in front of you".
△ Director/General Manager of Shanghai Healthy City Fitness Club Chen Hua took the stage to draw a lottery for the guests, wishing everyone "health every day".
Finally, Han Jianhui, director of the China Pedestrian Commercial Street Working Committee, said: "Commercial streets should have popularity, local atmosphere and business atmosphere. Shanghai is in the context of building an international consumption center city, and our commercial pedestrian street is a city and an important window to build an international consumption center city. As an international commercial street, it generally has a long history and splendid culture; the style of architecture and the characteristics of the region; the value of tourism and the perception of humanities; the prosperity of the world's brands and businesses. Finally, on behalf of the China Pedestrian Commercial Street Working Committee, I would like to express my warm congratulations on the successful holding of the third general meeting of the first session of the Nanjing Road Pedestrian Street Enterprise Federation of the Shanghai Federation of Commerce. ”
It's like a tiger
Create a better future
Under the reunion atmosphere of the Lantern Festival in the Year of the Tiger, we will work together to show the future. At the event, the guests tasted champagne food, enjoyed the elegant dance performance, applauded it, and exchanged in-depth cooperation and conveyed good wishes.
Since its inception, the channel PLUS resource sharing platform has been committed to providing more resource interconnection for platform members, focusing on innovative development and resource integration, and helping platform members create greater brilliance.
Edit: cici
Past period review