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Changchun's agricultural product processing industry achieved an output value of 64.54 billion yuan last year

author:Happy to live in Changchun

"Six-city linkage" is an important point of strength and breakthrough in the revitalization and development of Changchun, in the next five years, Changchun will take the "six-city linkage" as the main starting point, strengthen the coordinated layout of projects, platforms and industries, strengthen the key support of science and technology, talents and funds, strengthen the priority guarantee of elements, policies and systems, strengthen the integration of production, life and ecology, and create a powerful engine for the first breakthrough in revitalization and development.

Among them, the construction of modern agricultural cities in the "six cities" clearly put forward that it is necessary to base on the advantages of the national important commodity grain base, drive the food security industrial belt in the central and western parts of the province, take the Gongzhuling National Agricultural High-tech Industry Demonstration Zone as the core, link Yushu, Nong'an and Dehui to build the Changchun Western Food Security Industrial Belt, link Jiutai and Shuangyang to build a characteristic agricultural industrial belt in eastern Changchun, build a 100-billion-level agricultural product processing industry cluster, the city's grain output reached 27 billion jin, and beef cattle production reached 3 million heads. Cultivate a number of brands such as corn, beef cattle, and sika deer, and create a national agricultural and rural modernization demonstration zone.

Agricultural brand "chain" out of the new world Changchun City regulations on the agricultural products processing industry last year to achieve an output value of 64.54 billion yuan

Splitting, bagging, packing... On the 10th, in the broiler cutting workshop of Jilin Dexiang Group in Dehui City, hundreds of staff members were busy on the production line, and pieces of broiler products were successively off the production line and shipped to markets across the country.

"Make broiler chickens into food and send them to the people's table to maximize the added value." At present, Dexiang Group has completed the talent reserve, capital accumulation, model stereotyping and brand building of the whole industry chain of broiler chickens. Now, they have a higher goal: they plan to expand the broiler industry sector to Jiutai District, rebuild another 100 million broiler chicken base, and enhance the added value of the entire industrial chain.

In recent years, the city has taken the agricultural product processing industry as an important starting point for helping rural revitalization and high-quality development of agriculture and rural areas, and has taken strong measures to promote the development of agricultural product processing industry. In 2021, the city's agricultural product processing industry showed a rapid development trend, and the output value of the agricultural product processing industry reached 64.54 billion yuan, an increase of 27.4% year-on-year, and ten advantageous industries such as health food, corn chemical industry, high-quality rice, specialty agriculture, feed processing, beef cattle, pigs, broiler chickens, sika deer, and deep processing of agricultural and livestock by-products were cultivated.

Leading radiation drives the acceleration of industrial cluster construction

The agricultural product processing industry not only doubles the value of agricultural products, but also drives farmers to increase their income. "Many villagers have become rich in this way." Speaking of broiler breeding, Liu Damin, a farmer in Dehui City, opened the conversation box, "The risk of order breeding broiler chickens is small, and the chicks, feed, technology, and sales are all responsible for the enterprise, which saves worry and effort!"

This peace of mind is due to the business model of Dexiang Group of "grasping two ends and putting in the middle". "The links with large investment and high technical requirements are done by enterprises, and the breeding links are done by farmers, and the method of 'guaranteed reserve price + dividends' is adopted to ensure the income of farmers." According to the relevant person in charge of Dexiang Group, through cooperation with third-party enterprises, the group also guarantees loans for farmers, supports farmers to build standardized chicken coops, drives more than 2,000 farmers to breed 50 million broiler chickens, and increases the average household income by more than 100,000 yuan, creating two industrial strong towns in Buhai Town, Dehui City and Shanghewan Town, Jiutai District.

In the process of developing the agricultural product processing industry, the city has accelerated the cultivation of a number of agricultural industrialization consortiums led by leading enterprises, farmers' cooperative organizations, family farms and farmers, risk sharing and benefit sharing, and the leading enterprise groups have further grown. At present, the city has 21 leading enterprises, 141 provincial leading enterprises, 331 key leading enterprises of agricultural industrialization at or above the municipal level, and a number of large-scale agricultural product processing enterprises such as COFCO, Haoyue and Huazheng have formed industrial clusters, which has accelerated the construction of the city's advantageous agricultural product industrial belts and industrial clusters.

Scientific and technological innovation and upgrading to strengthen deep processing

COFCO, SDIC Biologics and other enterprises have developed starch, starch sugar and other products around the deep processing of corn; Haoyue, Huazheng, Chia Tai and other enterprises have developed beef cattle, pigs and broiler products around the intensive processing of livestock and poultry, and made breakthroughs in the processing of by-products such as blood, bone and leather; Dongao, Shilu Deer Industry and other enterprises around the sika deer, ginseng and other specialties of the deep processing, the development of deer biological active ingredient products, ginseng active ingredient products and other products...... Leading enterprises at all levels in our city have continuously accumulated the potential for the development of the deep processing industry of agricultural products through the introduction of new processes and the development of new products.

Different from the traditional rough processing and primary processing, the deep processing of agricultural products is to reprocess their nutritional components, functional components and by-products, so as to achieve multiple value-added.

Dong'ao Deer Industry, located in Shuangyang District, has bid farewell to the initial processing stage of products through cooperation with scientific research institutes, "Our products are mainly deeply processed products such as tablets, oral liquids, substitute tea, and solid beverages, and the output value has increased year by year." The person in charge of Dong'ao Deer Industry told reporters.

As the main front of the agricultural product processing industry, the city will develop the agricultural products deep processing industry as an important link to promote rural revitalization, support enterprises to accelerate technological transformation, equipment upgrading and model innovation, one by one agricultural product processing enterprises are transforming from a single industrial chain to the whole industrial chain, to the transformation of deep processing, to promote agricultural quality and efficiency, farmers' employment and income, rural tertiary integration and development.

Brand building is effective in polishing the "long name" business card

Implement the "going out" strategy, and hold the promotion activity of "Changchun Famous and Excellent Agricultural Products" in large and medium-sized cities across the country; Carry out the appraisal activities of "Changchun Famous And Excellent Agricultural Product Brand" and "Changchun Regional Public Brand"; Organize agricultural product processing enterprises to participate in various national exhibitions...... In recent years, the city has continued to promote the brand building of agricultural products, and the popularity and reputation of Changchun agricultural products have been significantly improved.

"Now our products can be bought in major cities across the country." Zhao Qingshuang, head of Yushu Yuxiang Bean Products Co., Ltd., said that last year, the "Yuxiang" brand was rated as "Changchun Famous and Excellent Agricultural Product Brand", with high-quality water sources, high-quality raw grains and advanced technology, so that the products sold well in the domestic market.

At present, the total number of agricultural product trademarks in Changchun has reached more than 3,000 pieces, and a number of well-known agricultural product brands such as Deda, Aman, Guoxin, Zhu Laoliu, and Zhongzhijie have been successfully created.

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Article source: Happy house to buy a house

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