In 2021, new farmers, new formats, and new models continue to emerge, coupled with national policy support, the direction of online "branding + platformization" of agricultural products is significant, and agricultural science and technology, artificial intelligence, etc. are promoting the digital development of rural areas. E-commerce platforms Ali, JD.com, and Pinduoduo actively promote the development of rural e-commerce, and in the future, the layout of rural areas will be more in-depth, and more farmers will benefit from the application of new economies, new technologies and new models such as e-commerce, Internet, big data, artificial intelligence, and Internet of Things.
Promote the digital transformation of agriculture and run towards common prosperity
In terms of rural revitalization, e-commerce platforms such as Pinduoduo, JD.com, Ctrip, Ali, Kuaishou, and Douyin have participated in them, driving agricultural operators to realize the digital transformation of agriculture and gradually rush to common prosperity. Last year, the rural industrial Internet platform "Huitongda" submitted a prospectus on the Hong Kong Stock Exchange, Pinduoduocang "Digital Agriculture", Jingdong's "Penfolds Plan" drove rural areas to achieve an output value of 220 billion yuan, Douyin E-commerce and the Ministry of Agriculture and Rural Affairs held a harvest festival forum and other events, and the fourth Agricultural And Feng Festival was successfully held...
The rural market has been widely into the public's sight, under the development of events and policy support, the rural market potential is huge, according to the network economic society "electricity treasure" e-commerce big database shows that in 2021 the scale of the mainland rural e-commerce market reached 3721.105 billion yuan, an increase of 17.93%.
The network economic and social society defines the agricultural e-commerce as the function of industrial products going to the countryside, agricultural products entering the city, and resource docking through the e-commerce platform, and through the e-commerce platform to open up the interconnection between agriculture, rural areas, farmers and cities, resource sharing, and the service objects include agriculture, rural areas and farmers. At present, the main players in the agricultural e-commerce market include: 1) comprehensive platforms: Alibaba, JD.com, Pinduoduo, etc.; 2) agricultural material e-commerce: Nongshang No. 1, Nongyi Network, etc.; 3) Fresh e-commerce: Daily Excellent Fresh, Dingdong Grocery Shopping, Ben Life, etc.; 4) Agricultural product e-commerce: Baichengyuan, Huinong.com, Laisanjin, etc.; 5) Network brands: Three Squirrels, Baicaowei, etc.; 6) Information service categories: Village Music, Zhongnong Network, etc.
More than 40% of the unsuccessful agricultural e-commerce "Top 60 List" was released
On February 17, the E-commerce Research Center of the Network Economic Society released the "2021 China Agriculture-related E-commerce "Top 60 List". Compared with 2021, when the E-commerce Research Center of the Network Economic and Social Society released the "2020 China Agriculture-related E-commerce "Top 100 List", the list is classified according to the comprehensive, social, fresh, brand, information and technology services, agricultural materials, finance, etc. A total of 100 enterprises are classified.
This time, the list divides agricultural-related e-commerce into 60 enterprises in 6 sub-sectors: comprehensive platform, fresh e-commerce, information services, agricultural product e-commerce, network brand, and agricultural material e-commerce. The list is comprehensively evaluated through the enterprise data included in the "Dianshubao", a large e-commerce database under the Network Economic Society, including hard indicators such as platform scale, GMV, profit, investment and financing (valuation), monthly active, APP downloads, and e-sue bao ratings, as well as soft indicators such as industry influence and word of mouth.
Compared with the 2020 list, the companies that failed in the 2021 list include Seed Network, Huiliang Network, Buying and Selling Treasure, Rush Street Network, eWanjia, Guangming City Vegetable Garden, Yunji, Youzan, Darlingjia, Weidian, Shunlian Power, Mengdian, Meicai, Rabbit Fresh, Yunzhi Fresh, EMS ExtremeLy Fresh, Weiku Seafood, Guoshihui, Xinnongge, No. 1 Table, Dry Goods Bao, Horqin, Tiantian Circle, Cloud Farm, Straw Hat Network, Seven Kilometers, Harvest, Cloud Vegetable Garden, Agricultural Staging, House Meow Life, Cloud Seed Breeding, Nanniwan, Farmland Steward, Small farmer girl, chain farmer, buy a la carte, younong technology, agricultural loan, kilometer network, minute ingredients, rainbow planet, wing dragon loan, Beijing agricultural loan, Leqian, CCB Shanrong, micro-product Zhiyuan, I will breed, deer technology, Jumin Hui, etc.
The following is the "2021 China Agriculture-related E-commerce "Top 60 List" (in no particular order):
Comprehensive platform category (9): Alibaba, Pinduoduo, JD.com, Suning Tesco, Vipshop, Weicun, Supply and Marketing e-Home, Lecun Tao, Huitongda;
Fresh e-commerce (23): Daily Excellent Fresh, Dingdong Grocery Shopping, Hema Fresh, Ben Life, Meituan Preferred, Yipin Fresh, Multi-point Dmall, Baiguoyuan, Food Line Fresh, Vegetable Butler, COFCO I Buy Network, Lehe Food, Fresh Legend, SF Preferred, Fresh Century, Tiantian Orchard, Xinfadi Fresh Network, Qilin Fresh Products, T11, Pupu Supermarket, Jiuyao Supply Chain, Flying Bear Lingxian, Vegetable Dongpo;
Information service category (11): Zhongnong Network, Frozen Products Online, One Mu Tian, Sea Fresh, Village Music, Yinongyuan, Nongguang Cloud Merchant, Soil Flow Network, Soil Gathering Network, Grain Reach Network, New Frozen Network;
Agricultural products e-commerce (7): Baichengyuan, Huinong Network, Laisanjin, 100,000 farmers, super grain network, Chinese cabbage, flash rabbit;
Network brand category (7): good shop, three squirrels, herb flavor, pot circle, Yifutang, taste back, Zhangzidao;
Agricultural materials e-commerce (3) Agricultural Merchant No. 1, Agricultural One Network, Love Seed Network.