In 2020, in order to repay 600 million debts, Luo Yonghao started a small advertisement in the "Talk Show Conference": "Selling art does not sell yourself, and you will take all the work, including the funeral host." ”
Recently, he took another job, ran to the Mango Station "Who is the Treasure Singer" program as a recommendation officer, and Da Zhang Wei exchanged fears in the program, and also directly made a decision as the big boss of the music company.
Last year, Luo Yonghao also repaid his debts on Douyin Live, and this year he whizzed into the variety show industry as a big coffee. Don't look at him fat, this "cross" boundary can be as light as a swallow.
Luo Yonghao really dared to "cross", and looking at the first half of his life, there was nothing he did not dare to do.
In July 1972, Luo Changzhen, secretary of the helong county party committee in Jilin Province, welcomed his third son, named Luo Yonghao.
In elementary school, Luo Yonghao, who loved to read, often dared to interrupt the teacher's lecture and say "this is not right" and "that is not right".
Then the teacher hated him for being rude, and the classmates pushed him out too conceited.
In junior high school, Luo Yonghao still sprinkled joy on the road of "daring".
Once, after the Chinese teacher assigned the essay, he commented, "Everyone is doing very well, only Luo Yonghao, writing 'Bunting flag is pulled over the campus', writing something!" The teacher was so angry that he jumped a few times in one breath to "sensationalize the public."
Luo Yonghao couldn't help it and said loudly, "Teacher, you are wrong. I only give you one person, it is 'uproaring' you alone, not the crowd, you read in front of more than fifty people, you are the grandstanding. ”
Luo Yonghao poured another handful of oil on the fire.
As soon as school ended, he was carried to the office to educate alone for 2 hours, Luo Yonghao saw that it was dark, had to go home for dinner, and told the teacher how to change it, "It's really strange to say, although there is no wind on the campus, the bunting flag is still flying above the campus." ”
The teacher completely collapsed, and a phone call invited his father, Secretary Luo, and the old and the little one trained together for half an hour.
On the way home, Luo Yonghao did not dare to follow his father, and his father suddenly turned back and said, "In fact, you are not wrong, don't you just tell the truth!" Honesty is a luxury quality. ”
Luo Yonghao listened, his face smiled and blossomed, thinking, "Or my father's realm is high, I not only did it right, but also embodied a luxury quality." ”
It is this kind of family education that makes him dare to do what he thinks is right in his life.
The first thing was to drop out of school at the age of 17.
Luo Yonghao, who was in high school, felt that he was incompatible with standard education and did not want to "fight" with teachers anymore.
So he dropped out of school. When his classmates read one of Lu Xun's articles at school, he was already reading The Complete Works of Lu Xun at home.
In the same year, Feng Tang completed one of his own youth novels, "Joy", and Tang Yan and Zhang Yiming were still in elementary school. No one would have thought that these people in different situations would have a stormy meeting in the mall many years later.
The biggest difference between people is the difference in thinking.
Luo Yonghao, who had been studying at home for several years, began to want financial independence, so he jumped out of his home and went out of society to take over.
At the age of 19, he does not understand career planning, but he has a clear goal, as long as he can make money for work, he dares to take it.
He worked physically at construction sites, set up stalls, sold Traditional Chinese medicine, and worked for several years to support himself until he was 27 years old, but he was not satisfied, and every day he thought about making a little more money.
At the same time, Feng Tang studied for a doctorate in medicine at the top Union Hospital in China, while Tang Yan wrote online novels while working as a supervisor in the engineering team, and Zhang Yiming was still studying junior high school at Fujian Longyan No. 1 Middle School.
Luo Yonghao would not have thought that if he set up a stall, he would become a friend of Dr. Feng Tang many years later.
One day in 1999, a friend came back from Beijing and said to him, "Brother Luo, I went to the New Oriental English training class, and with your eloquence and temperament like to 'educate' people, I can become an English teacher." ”
Luo Yonghao listened, and his eyes killed, "Roll! You still don't know what I hate the most, first English, second teacher, and you still let me be an English teacher? ”
The friend whispered, "It is said that the annual salary is millions." ”
"What, millions! I decided, to be an English teacher, no matter how much I hate I dare to take it. Excited, Luo Yonghao immediately ran to Beijing New Oriental and inspected a round.
In 2000, 28-year-old Luo Yonghao solemnly told his parents that he was going to become an English teacher. Parents shook their heads and felt their children were crazy.
Luo Yonghao was really "crazy", he memorized words for several months in a row, laid a good foundation and went to the New Oriental GRE accommodation class to register. After the course, he did not go home, rented a small broken house on the outskirts of Beijing, and continued to memorize words and brush questions day and night.
Luo Yonghao was almost ready, and wrote a cover letter to Yu Minhong: "Please give me a chance, I will definitely become the most powerful teacher of New Oriental."
10,000-word article, sincere and confident, but also with a little Bit of Roche humor. Yu Minhong looked at it as a talent, and Luo Yonghao got the opportunity to try out the lecture.
Feng Tang said: If you want to make a breakthrough, you must dare to be different. At that time, the confidants had not met, and the handling of things was already the same.
After three trial lectures, Luo Yonghao really became an English teacher at New Oriental. He taught English well, frequently came out of the classroom, his language was humorous, and he was greatly loved by students and became a star lecturer.
"Dreams that are not ridiculed are not worth realizing", "Tough life, no need to explain", Teacher Luo's words in class were compiled by students into "Lao Luo Quotes" and passed on the Internet, and people rushed to praise and gain a wave of fans.
In 2003, Lao Luo's quotations were all the rage, and at the age of 31, he became China's "first generation of Internet celebrities", on a par with Furong's sister.
In the same year, at the age of 32, Feng Tang abandoned the doctor and entered the world's number one consulting firm McKinsey for 3 years. The 24-year-old Tang Yan was excavated by NetEase and became the editor-in-chief. Zhang Yiming, 20, developed system software at Nankai University.
In 6 years, Luo Yonghao has achieved the first place in the industry, gained fame and fortune, and also met his wife, and his family career is proud.
However, due to a conflict with New Oriental's business philosophy, he resigned.
This was the second thing he dared to do after dropping out of school.
Luo Yonghao, 34 years old, dared to give up his existing high salary and brilliance and start a business from scratch.
In August 2006, Luo Yonghao, who resigned, opened a "never delete post" cattle blog network. But in the world, there has never been absolute freedom, and Niu Bo Network is doomed to fail. After 2 years, the website was shut down due to poor operation.
Although the entrepreneurship failed, Luo Yonghao said that he had done a very happy job in the past 2 years and made friends such as Feng Tang, Tang Yan and Chai Jing.
Many friends, good road. Cattle people have many friends and will rush you to run.
When Luo Yonghao did not know what to do, Feng Tang said, "Do English training, you have a good reputation and credibility, I will give you 3 million to start, think more useless, first run up and then say." ”
"All right." Luo Yonghao was quite disgusted when he heard it, he had been tired of working for 6 years before, but he wanted to support his family and wife, so he agreed.
In May 2008, "Lao Luo English" was launched.
But in the first year, Lao Luo English lost more than 3 million yuan.
If you dare to do it, you dare to bear the consequences.
The 37-year-old Luo Yonghao is as focused as he was on the english words of the year, and he hired a marketing director with a high salary to learn from successful people.
As soon as the director arrived, he offered three methods commonly used in the market:
Luo Yonghao was full of anger: "We are all doing the opposite." ”
"You dare too!" The opposite of the entire market? "When the marketing director heard it, his head grew bigger.
"Don't memorize words, three days to get an English essay? Isn't this a hooligan tricker, we don't go with the flow, to be honest, really, you say there is no drama? Luo Yonghao explained.
The director immediately complied, and Lao Luo's English advertising words were introduced: "The only training school in China that has no cheats, can't help you get English within seven days, and needs you to memorize words." ”
Luo Yonghao dared to break the routine and take the most difficult road, unexpectedly, and the effect was still very good.
A boss of the same line called Luo Yonghao specifically, "Congratulations! In addition to New Oriental, there is no other private training T, G class single class to recruit more than 50 people, you can recruit 70 people in one class, great."
Luo Yonghao, who tasted the sweetness, wanted to hire an advertising designer to increase publicity, but the company had no extra money.
Luo Yonghao dared to think and dare to do, taught himself graphic design from scratch, and later all the company's advertising designs were from him. Friends teased him that this level can go to the design company as a director.
He not only dared to be different, dared to do, but also did a beautiful job.
After Luo Yonghao's efforts, the company reversed the loss situation the next year. In the third year, the company began to make a profit.
In the same year, Tang Yan founded Momo, Zhang Yiming made today's headlines, and Douyin was silently on the road.
In 2 years, let Lao Luo English make a profit, which is the third thing he dares to do.
The cattle man is not how well he does what he likes, but that he dares to do the things he dislikes beautifully.
In 2011, after Lao Luo English made a profit, Luo Yonghao began to want to do something he liked, so he entered the field of technology and started a mobile phone.
Luo Yonghao, who is nearly 40, is like a newborn calf who is not afraid of tigers. With just a little enthusiasm and like, you dare to brave the unknown.
He is well aware of the influence of the Internet and first creates momentum on the Internet.
Coincidentally, Siemens automatically delivered it to the door.
Luo Yonghao's Siemens refrigerator had some problems, because he was very dissatisfied with the follow-up treatment, and decided to use Weibo to defend his rights.
He angrily said to Feng Tang, "I'm going to pull a refrigerator to their headquarters and smash it." ”
As soon as Feng Tang heard this, he said, "Do you dare to do this?" Not afraid to get into trouble? Forget it, friends, stand up to you, pull my Siemens together. ”
"Defending rights legitimately, what are you afraid of?" Luo Yonghao returned.
On November 20, Luo Yonghao really pulled three refrigerators of himself, Feng Tang and a musician Zuo Xiaozu in front of the headquarters of Siemens in Beijing and smashed them with a hammer.
This rights protection action has set off a heated discussion on the Internet. Luo Yonghao was the first to dare to use the Internet to defend his rights, and the public opinion response was very large.
Taking advantage of the boom in this hammer refrigerator, Luo Yonghao wanted to find money to open a "hammer" company to make mobile phones.
Therefore, he went to his friend Tang Yan to learn the scriptures: "I want to make a mobile phone, but it is really too difficult to find funds." ”
"For CEOs, finding money is always the most important thing, you have to learn, I will give you 9 million start-up capital first." Tang Yan said.
Luo Yonghao thought to himself, this time he must bravely break through his "idealism" and mix with the capital market.
Luo Yonghao, who made up his mind, established Hammer Technology Co., Ltd. in May 2012. 2 years later, the Smartisan T1 mobile phone was released.
In the early stage, Luo Yonghao has been looking for money outside, financing 8 rounds before and after, but in 2015, Awl Technology still lost 462 million.
In 2016, Hammer Technology faced a major problem of broken capital chain, and Luo Yonghao dared to go to Jia Yueting to "ask for money".
Who is Jia Yueting? LeEco boss, only he takes money everywhere, and he has never heard of him taking money out.
Luo Yonghao once said publicly, "After simple communication, Jia Yueting did not ask for any mortgage, and directly gave me 100 million, which is really grateful." ”
Netizens have praised that the most powerful thing in Luo Yonghao's life at present is to dare to run to Jia Yueting and take a hundred million.
In the same year, Zhang Yiming's douyin was officially launched. Luo Yonghao, who saw hope at that time, would not have thought that 4 years later, he would carry 600 million yuan of debt and settle in Douyin Live to pay off his debts.
In 2017, Luo Yonghao raised nearly 1 billion yuan, and Luo Yonghao, who was full of ambition and ready to do a big job, announced in his speech that next year he would launch 5-6 products at high, medium and low prices.
But there is still a gap between ideals and reality.
In October 2018, internal employees of Awl Technology Company broke the news: Awl announced its dissolution after burning out 600 million yuan in its branch in Sichuan.
At the end of 2018, Luo Yonghao owed about 600 million yuan.
"600 million is too much pressure, or you declare bankruptcy liquidation, so that you don't have to pay back the money." Friends advised Luo Yonghao.
"Or not?" Let's go to America, the kind that doesn't come back. Luo Yonghao's wife said half-jokingly.
But Luo Yonghao refused one by one, "No, you have to pay it back." ”
In October 2019, Luo Yonghao left the mobile phone industry and promised to pay off the 600 million. This is the fourth thing he dares to do: dare to bear 600 million yuan in debt, and immediately find a way to solve it.
At the end of 19, the 46-year-old teacher Luo was thinking every day, "How to make money the fastest?" Suddenly, he thought that he could receive a reward of 260,000 yuan in a live broadcast in Momo, and he decided to do the live broadcast to pay off the debt.
Live streaming with goods, are young handsome and beautiful women of the special scene, a middle-aged greasy man also dares to break in, may also be Luo Yonghao.
Not only did he dare to break in, he also dared to think first.
"Taobao has Wei Ya and Li Jiaqi, and Kuaishou has Simba, to be the first, first choose Douyin." Luo Yonghao thought about going and finally decided to sign a contract with Douyin.
On April 1, 2020, Luo Yonghao began the first live broadcast on Douyin with "don't make money, make a friend", and the premiere record is not cheap, reaching 110 million sales. In the second month, he became a brother with goods on TikTok.
In order to be the first, Luo Yonghao and his team had been constantly forecasting and practicing a month ago, from being familiar with the brand, product performance, price payment process, to the placement of microphones.
According to statistics, Luo Yonghao has broadcast a total of 91 live broadcasts since April, sold a total of 13.49 million goods, and the cargo index reached 2.03 billion, ranking first in the list of anchors with goods in 2020.
The 48-year-old Luo Yonghao, who only spent a few months sitting firmly on the throne of Douyin with a brother, became the leader in the industry, and his fans soared from 1 million at the beginning to 17.68 million.
Luo Yonghao not only dared to do it, but also quickly achieved the first.
In June 2020, watching Luo Yonghao's live broadcast was not addictive, and fans appealed one after another, "Lao Luo, you go talk about talk shows." ”
"There is no way possible." Luo Yonghao returned.
But within 10 days, Luo Yonghao punched his face.
He said on an interview show, "Be prepared to bravely take another step and plan to do a talk show." ”
Then, in July, he appeared on the stage of "Talk Show Conference 3" and began a variety show journey.
In the program, Teacher Luo revealed that he had owed 600 million yuan in debt from the end of 2018, and had repaid 400 million, and paid off 200 million at the end of this year. The relevant departments also responded, "I did pay back the money." "It shows that he made a lot of money with live streaming, and paid off the remaining 200 million, which is a year and a half."
This is the fifth thing he dares to do: dare to carry (600 million), dare to seriously return.
At the "Talk Show Conference", he also ridiculed that he wanted to make a "True Return" after the debt was paid off.
Nowadays, Teacher Luo's live broadcast is doing a lot of work, and the variety show is also having fun, and recently, on the "Who is the Treasure Singer" program, being a big boss across the music industry, there is no intention of stopping.
Luo Yonghao, who was nearly 50, had been on the road.
He dared to do what he liked, disliked, excelled at, and was not good at, and wrote one "Lao Luo story" after another.
In life, how many people have lost to reality and are willing to be mediocre.
If we can all be brave for ourselves once, even once, will there be one more wonderful story in life.
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