On January 10, at the Gitto Brand Night, Gitto brought a hardcore SUV concept car T-X, which is the first product of travel +2.0, although it is still in the concept stage, but it represents the design trend of Gittu's future products.
In 2021, Chery Group sold about 961,900 vehicles in the whole year, an increase of 31.7% year-on-year. In 2021, the company exported approximately 269,200 units, up 136.3% year-on-year. Among them, the cumulative sales of the Jietu brand were about 154,100 units, an increase of 17.9% year-on-year. 2022 is the first year of the "4+3+N product matrix" era, according to the plan, new products such as Jietu X-1 will be listed this year. With the development of new media channels such as e-commerce, it is expected to reach sales of 200,000 vehicles in 2022. By 2026, we will achieve the goal of selling more than one million sales per year.
According to the product planning layout, the Jietu brand will launch 1-2 new cars every year, including urban SUV series, cross-border products (T-X series, pickup series, MPV series), and hybrid series products.
In the future, T product sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering a price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers.
In terms of power, the T product series will include 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options in terms of power. Among them, the PHEV model can achieve a comprehensive cruising range of 1000 kilometers, fuel consumption can reach 1L/100km, and achieve full coverage of travel scenarios. At the same time, a four-wheel drive system equipped with a differential lock, including mechanical four-wheel drive and electric four-wheel drive versions, also includes two kinds of body structures, load-bearing or non-load-bearing. According to the plan, the first model of the T product series, the T-1, will be launched in 2023. Based on the strong extensibility of the intelligent architecture of the T product sequence, the same platform pickup truck models will also be launched in the future.
Jietu brand to create a travel + platform, the intention is to create a convenient, healthy and comfortable car life through the ecological alliance, at the same time, Jietu will also build an ecological station, through online and offline ways, to achieve anytime, anywhere, at will. Not only that, Jetway will also empower travel life through products, and at the same time share travel life through the platform. At present, Jietu Automobile has built 80 "Travel +" ecological alliance units, and according to the plan, it will be expanded to 100+ in 2022.
The Kunlun architecture has made its debut, and the Kunlun architecture is an important achievement of Jietu Automobile's intelligent empowerment of "travel +". Kunlun architecture combined with Chery Group platform architecture and "travel +" positioning to support the iterative capabilities of 5G intelligent driving, the use of central computing architecture and Gigabit Ethernet, with high computing, high bandwidth, high security capabilities, while providing standard expansion ports for the "travel +" intelligent ecosystem.
● New car features: retro hardcore SUV
From the appearance point of view, the new car adopts the retro style that has been popular in the past two years, and it also uses the current popular design methods, using a combination of modern and retro methods, which wants to reflect a tonality.
The front face of the new car is quite tough, and you can see the high and bulging engine cover at the front of the car, the protruding fenders on both sides, and various tough lines, which are very classic styles. But at the same time, you can also see the popular LED lights and form a square retro shape. Officially, it is a "+" type headlight, intending to show the symbolic design of the travel "+", while the headlights are built as a whole into the shape of a lantern, which is combined with traditional Chinese culture. In addition, the front surround of the new car is equipped with a wide size of the guard plate, which shows the wild nature of the vehicle. The new car still adopts a highly recognizable headlight group design, and the visual effect is outstanding.
In addition, in the front grille can see a similar millimeter wave radar design, in the era of gradual intelligence of the car, the future equipped with higher level of assisted driving is also a major trend, but the current concept car does not have a similar lidar design, but with the improvement of automatic driving technology, it is inevitable to increase this configuration.
The side of the car adopts a relatively straight line, and the four wheels are close to the four corners to improve the passability in the field. It is worth mentioning that the car adopts a modular roof setting, and a drone platform is added to the roof. The rear of the car is straight in style. In addition, the new car adopts an external spare tire design. At the same time, the new car will also adopt a fairly tough design at the rear surround, which can form a good echo with the front surround design. In addition, the accessories on the roof indicate that in the future, manufacturers may launch more products in the surrounding areas.
Rugged tires and rims complement the body style, and we can see the door opening design from the concept car, in fact, this design is not unfamiliar, there is this design on the earlier FJ Cruiser, from a functional point of view, more inclined to create an atmosphere, and the later mass production version should use the conventional door design.
● New car background:
The retro trend and the hot sales of this type of product should be the driving force behind Jietu's desire to make a hardcore SUV. In addition, the Jietu model has been the main cost-effective route before, and the launch of the new style model can also make some changes in the brand tone, paving the way for the promotion of high-end products later.
Editor's Comments:
In recent years, Chinese brands have gradually come out of their own style, no longer simply relying on price to fight the world, whether it is internal and external design, or mechanical hardware, there have been visible progress. The launch of the T-X model has also allowed Chinese brands to have a new choice in this market.