As the largest short video and live broadcast platform today, KS is naturally also the platform with the largest number of Internet celebrities (there is no one). In everyone's general impression, the platform official and the Internet celebrity are a heart, and everyone works together to earn the user's money! But is there really no dispute between the "partners"? Isn't there a problem of "uneven sharing of the spoils"? This is clearly not the case.
Since last year, many big Internet celebrities on KS have begun to complain, complaining about the official "flow restriction" of the platform, resulting in a downturn in the popularity of their live broadcast rooms, and their income has also declined. At the beginning, everyone only thought that the problem of these Internet celebrities themselves was deliberately "touching the porcelain" platform, which was the result of "survival of the fittest".
However, this year, the problem of the decline in the popularity of online celebrities live broadcasting has become more and more obvious, and many people have chosen to jump ship to the outside station. The audience also realized in hindsight: it turned out that KS officials also began to "cut leeks"! Internet celebrities cut the leeks of fans, and the platform is going to cut the leeks of Internet celebrities.
In the early stage of the development of the KS platform, a lot of big Internet celebrities were picked up. It is also relying on the influence of these Internet celebrities that the number of users of the KS platform has risen, and finally knocked on the door of the stock market. Of course, these Internet celebrities also use the power of the platform to make a lot of money. At that time, the Internet celebrities and platforms were "family", and everyone complemented each other.
But today's KS has become bigger and gradually began to transform. The first step in the transformation is to withdraw traffic from the hands of Internet celebrities. If Internet celebrities want to continue to be popular, they have to pay the official money, so the functions of spending money to buy traffic such as "small shop pass" and "work promotion" have been developed. With the help of these rules, the official status has been significantly improved, and the Internet celebrities have become "leeks" and have been firmly "kidnapped" by the platform (forced to pay money to the platform).
Despite the dissatisfaction of Internet celebrities, the official "flow restriction" behavior of the platform continues, and it is gradually increasing. The target has also developed from small influencers to mid-level influencers. And just recently, many big Internet celebrities have also been "tragically killed".
Sanda Brother, an internet celebrity with 51 million fans, has been sluggish in the previous live broadcast popularity, and now after being officially "restricted", it has fallen to the bottom. Under the premise that the account has a huge fan base, the popularity of the live broadcast room once hovered between 1,000 and 2,000.
Compared with Sanda Brother, Li Minglin, who has 15 million fans, the popularity of live broadcasting has surprised fans. In a recent live broadcast, Li Minglin's live broadcast room was only watched by 180 people.
Li Minglin, the older brother of star Li Hongyi, became famous on the KS platform in the early years. Later, because the cat sister had a conflict with Simba, he was "rhythmic" by the fans of the other party, and since then he has begun to stagnate, and once jumped to the outside station to develop. Putting aside the character and the number of fans, Li Minglin, an Internet celebrity, is still very talented, especially in the "generally no talent" Internet celebrity circle, Li Minglin is even more unique. In fact, until now, Li Minglin is still the royal host of official events.
Objectively speaking, fighting with Simba is the most wrong choice for Li Minglin's Internet celebrity career, and it is also the main reason for his "loneliness". After all, Simba is a "behemoth", and any Internet celebrity who is an opponent of Simba is tantamount to "shaking a tree". But no matter how the "human design" collapses, this is the reason why only 180 people watched by 15 million fans, right? Obviously, the official flow restriction is still the main reason.
In addition to Sanda Brother and Li Minglin, many big Internet celebrities have also encountered the same dilemma, even Simba, who has 86 million followers. Before Simba, he had created the "myth" of live broadcast popularity of more than one million many times, and the usual live broadcast popularity was basically stable at hundreds of thousands. Even if you put aside the KS platform, looking at the entire Internet, Simba is a "big brother".
But just recently, as the official "façade" of KS Simba, there were only 18,000 people in the live broadcast room, which made people sigh!
Sandako, Simba, and Li Minglin all have a close relationship with the KS platform officials to varying degrees (Simba is a "pawn" for the official to compete with the external station, Sandako is known as the "platform's pro-son", and Li Minglin has participated in official activities many times). If these Internet celebrities are "restricted", then the situation of other Internet celebrities can be imagined. It seems that KS officials are really ready to "kill" the Internet celebrities they have cultivated this time.
Some fans joked: KS is the real winner! Start to let these influencers make money, and when they have earned enough, they will start to let them "spit out". When these Internet celebrities vomit almost, it is estimated that they will completely lose their "use value", and they may have to start unloading and killing donkeys. After all, the quality of these influencers is generally worrying. And now KS, what is needed is a higher quality, more obedient Internet celebrity (a bit of "after the fight to kill the hero" taste).
What do you think of the "flow restriction" behavior of the KS platform? What do you think will happen to these influencers? Comment and share with the editor. Friends who like Internet celebrity gossip, don't forget to pay attention.
(Some of the materials in the article come from the Internet, if there is infringement, contact me to delete)