The new media activity "Year of the Tiger Opens a New Happy Tiger" provides an innovative expression platform for compatriots on both sides of the Taiwan Straits, Hong Kong and Macao to display common cultural genes and express the feelings of common home and country.
The Spring Festival of the Year of the Tiger in the Lunar Calendar coincided with the grand event of the Beijing Winter Olympics, and the new media platform of the Hong Kong, Macao and Taiwan Program Center of the Central Radio and Television Corporation launched the New Media Activity of the Spring Festival "Year of the Tiger to Open a New Year and Enjoy the Tiger", which condensed the "Community of Love" of home-country isomorphism with the unique Traditional Culture of the Sons and Daughters of China, and won the enthusiastic participation and wide attention of netizens.
▍ Talk about the Spring Festival: "The Year of the Tiger" conveys a strong New Year flavor
On January 27, 2022, the new media activity of "Opening a New Year of the Tiger" was officially launched. More than 20 guests from both sides of the Taiwan Strait and Hong Kong and Macao spoke with the vast number of netizens about the Spring Festival wishes, recalled the customs of their hometown, shared the development of the times and the joy of the Winter Olympics, expressed the feelings of home and country of the sons and daughters of China through one New Year blessing after another, and conveyed the strong New Year flavor of the cross-strait and Hong Kong and Macao regions in a harmonious atmosphere of reunion.
The heat is fermenting, and the "Year of the Tiger Opens a New Happy Tiger" has received widespread attention
As of 24:00 on February 10, the #Year of the Tiger kaixin BuleHu # activity has released more than 20 videos, and the relevant content of the event has been recommended by CCTV News, CCTV, People's Daily Overseas Edition (Overseas Net), China Daily, Xinhua Daily, Global Net, China Net, China Education Daily, International Online, Global Information, Haike News, Hong Kong Wen Wei Po, Ta Kung Pao (Dagong Net), Hong Kong Business Daily Network, Bauhinia Magazine, Hong Kong Satellite TV and other more than 100 new media platforms and media V blog recommendations. And in the vibrato, toutiao and other network-wide social platforms and short video platforms quickly spread fermentation, triggering heat and discussion.
The main topic of the event, #Year of the Tiger, opened a new and happy tiger, was read by 180 million people, the total number of video played relevant to the event was nearly 36 million, and the cumulative number of people reached exceeded 500 million.
The "Year of the Tiger Opens a New Year" activity has become a different scenery in the Spring Festival of the Year of the Tiger, fully expressing the chinese sons and daughters celebrating the New Year, blessing the Winter Olympics, and working together to the future. Strong New Year's flavor, full of warmth.
Bright spots are frequent, and the characteristic New Year's greetings have triggered hot searches and likes
#Year of the Tiger Opens a New Happy Tiger # Invite people from all walks of life on both sides of the taiwan strait and Hong Kong and Macao to use "tiger" as the keyword to visit the New Year in a very distinctive way, and the highlights are frequent, triggering a wide range of netizens to leave messages and interact, and 8 hot searches are received on the whole network.
Academician Zhong Nanshan paid tribute to every ordinary and earth-standing strivers who stuck to the front line of epidemic prevention, and also specially sent New Year greetings in Hokkien dialect and Cantonese, wishing everyone "a living dragon, a tiger adding wings, a tiger and a tiger, and a happy tiger in the Year of the Tiger"!
Academician Zhang Boli sent a set of "Spring Festival epidemic prevention packages" including social, home, diet and sleep, and used a poem "Spring News" to bless the Year of the Tiger "Tiger Tiger Shengwei Kai Xintai".
"I wish you all dragons 'crystal' tigers and good health." #Huo Qigang used Guo Jingjing's name to send blessings for the Year of the Tiger #Short video was released, and the sweet interaction between the two triggered continuous attention from netizens.
On January 30, the topic successfully landed on the Top 1 of weibo's hot search list and became the focus of the news of the day. The topic has been read by 230 million people and has been on the list for more than 12 hours. At the same time, related derivative topics triggered cross-platform multi-round communication, #Guo Jingjing Huo Qigang in the same frame for the Winter Olympic athletes to refuel # landed on the headline hot list.
In addition, topics such as #Bald Sheriff Says Admiration for Gu Ailing's Determination to Win Glory for the Country# have also landed on various topic lists on new media platforms, triggering many netizens to share and discuss.
▍Remembering Tradition: Warm New Year Customs Embody the Common Memory of Chinese Culture
The traditional festival culture of the New Year and the New Year has become a link connecting the common feelings of the sons and daughters of china, connecting the common memories of compatriots on both sides of the Taiwan Strait and Hong Kong and Macao.
"New Year" is a common memory, but also an inseparable family affection
As a common festival of the Chinese nation, different annual customs in various places record the growth trajectory of each Chinese son and daughter, connect everyone's childhood memories, and also carry the inseparable family affection and nostalgia.
The host of the main station, Sabine, warmly shared that "greeting the elders and talking to the elders about their hearts" is the warmest moment of the year, triggering the emotional resonance of netizens, and the video has been played nearly 8 million times.
Speaking of the Spring Festival fun, Xiao Jingteng, a singer from Taiwan, mentioned that in his childhood, he would always eat "golden eggs" in order to press the old money, and when he grew up, he wrote the Spring Festival every year to send blessings to his family.
Hong Kong singer Miriam Yang, as a Chaoshan person, the family will worship their ancestors and eat vegetarian food during the Chinese New Year. She talked about the story of "alarming the whole family" when she was a child by stealing food from worshiping her ancestors, which triggered netizens to share and discuss the customs of the new year around the world.
#Miriam Yang said that she was scolded for stealing food in the New Year as a child # As soon as the short video was released, the topic landed on the Weibo entertainment list 30th, Weibo rose to the top 6, and the derivative topic #National New Year Unified Posture # Read exceeded 18 million. The majority of netizens have left messages to share their own memories and experiences.
Blood and kinship across the strait, a cultural tradition that is inherited
Behind the lively atmosphere of the Chinese sons and daughters celebrating the Spring Festival is the common accumulation of traditional culture and the sense of cultural community that is deeply rooted in the bloodline, which is particularly prominent in the "Year of the Tiger" of Taiwan compatriots.
"Curing bacon, making rice cakes, worshipping ancestors, eating Chinese New Year's Eve rice, pasting Spring Festival, changing clothes, setting off firecrackers, and so on." Hong Xiuzhu, former chairman of the Chinese Kuomintang, described the memories of the Spring Festival customs this way: "These customs are enough to see that the Chinese cultural traditions are in the same vein. She hopes that the two sides of the strait can work together in the future to realize the Chinese dream and achieve national rejuvenation.
In the view of Zhang Yazhong, a member of the Kuomintang Central Committee Review Committee: "The Spring Festival customs on both sides of the strait are exactly the same, which is enough to show that both sides of the strait are the descendants of Yan Huang." He said: "The two sides of the strait are of the same language and the same species, and I hope that in the future, we can make concerted efforts to move forward together." ”
Wu Chengdian, chairman of the New Party, recounted his experience of returning to his hometown in Quanzhou, Fujian Province, last year to worship his ancestors: "This is the feeling of returning home, the two sides of the strait are close to each other, and we are all Chinese. ”
Gao Jinsumei, a non-party national in Taiwan, recalled that Chinese New Year's Eve ancestor worship, which is the "common gene of the people on both sides of the strait." She also specially sent New Year greetings to the 20 Beichuan children she sponsored after the Wenchuan earthquake, who were most concerned about the Spring Festival.
Fang Wenshan, a lyricist familiar to fans on both sides of the strait, shared the changes from "taking red envelopes" when he was a child to "sending red envelopes" when he grew up, especially "when he grew up, he felt that the meaning of reunion in red envelopes was stronger." In the Year of the Tiger, he hoped that everyone would "sing a song together and move towards the future together."
Huang Zhixian, a well-known media person, said that the Year of the Tiger is a year of hard work and bravery, and he hopes that the country and the nation will become better because of everyone's efforts and efforts. She sent a message to young people: "To be patriotic, patriotism is responsibility, responsibility and right. ”
▍ Shared development: Bless a better life and open a new struggle in the Year of the Tiger
While recalling the traditional culture of the New Year and expressing good wishes, people from all walks of life on both sides of the Taiwan Strait and Hong Kong and Macao shared their joy at the development of the motherland through the "Year of the Tiger" activity. On the occasion of the arrival of the Year of Nongyin, everyone "gathered the power of love and opened a new struggle in the Year of the Tiger"!
Share the joy of development and unite the power of family and country love
The Spring Festival of the Year of the Tiger coincides with the 2022 Beijing Winter Olympics. In the new media activity of "Opening a New Year of the Tiger", compatriots on both sides of the Taiwan Strait and Hong Kong and Macao shared the joy of synchronous development of individuals and the motherland, and condensed the power of homogeneous love between home and country.
Zhang Yimou, the general director of the opening and closing ceremonies of the Beijing Winter Olympics, is a tiger, coinciding with the year of this life, he said: "I am very excited to contribute to the country again!" He blessed everyone in the Year of the Tiger.
Su Bingtian, Du Kaixuan and other sports representatives have said: "I wish the Winter Olympic athletes can play their best level and realize their dreams!" ”
Long Zilan, a Macao girl who led the singing of "Song of the Seven Sons" at the celebration of the 20th anniversary of Macao's return to the motherland, sent blessings to the athletes with the song "Meet Bejing" of the Winter Olympics.
Look forward to a better life and start a new struggle in the Year of the Tiger
2022 marks the 25th anniversary of Hong Kong's return to the motherland. "Hong Kong's return to the motherland is my best coming-of-age ceremony." Fok Was 18 years old in 1997 and is now the new Member of the Legislative Council of the Hong Kong Special Administrative Region. He said: "In the new year, I hope to move forward to the future every day, and every day I can see that Hong Kong is getting better and better, and the motherland is getting stronger and stronger." ”
Hong Kong young Liang Anli planted a sea of flowers on the "roof of Guizhou" to help the local people get rid of poverty. She said: "I am honored to contribute to the overall victory of the country's poverty alleviation. ”
With the implementation of the Hong Kong National Security Law, Hong Kong society has been governed by chaos. "Bald Sheriff Liu Sir" Liu Zeji believes that Hong Kong will surely usher in a new atmosphere of good governance and good governance in the future, and the "Pearl of the Orient" will shine again.
With the help of this activity, Liu Zhongping, the "New Year Painting Heroine", and the "Voice of the Greater Bay Area" jointly launched the "Xiangruifu Tiger Map", which is the contemporary expression of culture and emotion, and sent "traditional and trendy" New Year blessings to everyone.
The reunion is warm, diverse and inclusive, and the annual culture is the portrayal of China's excellent traditional culture. "Year of the Tiger Opens a New Year of Blissful Tiger" has made a good start for the year of tigers and tigers, building a "community of love" based on traditional Chinese culture with the common cultural experience of the Spring Festival, conveying the feelings of home and country, and jointly opening a new struggle in the Year of the Tiger!