Recently, the Association released sales figures for January 2022, and jietu X70 sales continued to decline, with sales falling to 6,703 units in January. As the main sales pillar of Jietu Automobile, the every move of Jietu X70 can be said to have touched the nerves of the brand. In the months from the Spring Festival to the May Day Golden Week, which will enter the off-season of the automotive industry, does the Jetway X70 have any hope of bucking the trend?
The Gitux X70 is vaguely positioned
At the beginning of the establishment of the Jietu brand, it was almost to copy the route of Haval & WEY, Geely & Lynk & Co, which is chery's high-end sub-brand. As the main model of the Jietu brand, the Jietu X70 is positioned as a medium-sized SUV, according to the overall price of Chery Tiggo 8, the Jietu X70 should have been 20,000-30,000 yuan, strengthening its own luxury attributes.
According to this logic, the "beggar version" of Chery Tiggo 8, that is, the official guide price of the 1.5T manual fashion version, is from 99,900 yuan. The Jetway X70 should be priced at least from $120,000, and even $130,000 is not excessive at all.
Unexpectedly, the pricing of the Jietu X70 not only did not surpass the Tiggo 8, but it was also much cheaper, and the official guidance price of the "beggar version" manual special edition of the 5 seats was only 85,900 yuan. In addition, the overall price of the 1.5T model is almost all cheaper than the Tiggo 8.
However, when upgraded to the 1.6T version, the "Zhuge" series of the Jietu X70 is more expensive than the "Kunpeng" series of the Tiggo 8! The former is priced in a price range of 134,900 yuan to 155,900 yuan, while the latter is priced from 121,900 yuan to 134,900 yuan.
To this day, many consumers still do not understand, compared to the Tiggo 8, the Jietu X70 is more advanced, or lower? Such a vague positioning really makes consumers scratch their heads.
The Jetto X70 model is chaotic
For potential car owners, if they have already caught a car, it is naturally a good thing to have a more subdivided model to choose from. For example, the low-end is a plain wheel hub, no skylight, cloth seats, but some people do not need other things, think this is very good. According to this logic, it makes sense for a model to offer 3-4 versions of the same powertrain model.
But when I saw the Jetto X70, frankly, the densely packed car configuration was really dazzling.
The 1.5T manual version of the Jietu X70 provides 6 models, the automatic version provides 6 models, the 1.6T Zhuge series has 8 models, in addition to X70M, X70COUPE, X70S, X70S-EV, etc., before and after the Jietu X70 models as many as 20 models...
If I were the product manager of the Jetway X70, the first thing I would do would be to drastically cut more than half of the version. And for the main version, the purposeful improvement of the main configuration, such as the standard multi-airbag of the whole series, etc., the low-level and low-level sneaky style, it is really disgusting! Is it comparable to brands such as WEY and Lynk & Co?
Jetway X70 complaints of faults abound
I don't know if in order to deliberately lower the threshold, Jietu X70 needs to be improved in quality control and quality. Many Jietu X70 car owners complained that the Jietu X70 engine abnormal sound, engine shaking, transmission abnormal sound and other powertrain failures abounded.
What is even more outrageous is that many car owners and users even reflect that the paint surface of Jietu X70 is thin, the shock absorber is abnormal, the direction is deviated during the driving process, and the brake noise is abnormal.
Although the Jetway brand promises to enjoy a lifetime warranty for all models, some car owners still can't stand the embarrassment of having to repair the car every three to five years, and not every repair is free, which is a headache.
Write at the end
Jietu X70 sales continue to decline, and its own positioning, model chaos, and even continue to be related to the internal consumption of Tiggo 8, as well as quality control is not passed, frequent fault complaints are inseparable. In contrast, the high-end sub-brands of other independent brands are significantly much better, and I hope that jietu X70 can be ashamed, improve product strength, and provide better products and services to car owners who rely on it, rather than being disappointed again and again.
Disclaimer: Some of the pictures and content in this article originate from the Internet, if there is infringement or false reporting, please contact us within 30 days after the publication of this article to modify or delete, otherwise it will be regarded as a voluntary waiver of its relevant rights and interests.