Why does a home MPV have to be sold at a higher price, do you understand? Anyway, I don't understand, as GAC Toyota pushed a family MPV last year, before the listing, its heat was very hot, after all, it has a good performance in overseas markets, of course, with the arrival of this heat, the price increase has also become the "keyword" of this family MPV. As a family MPV, after the domestic production, although consumers can book online, the actual car purchase contract still has to go offline to find 4S points to sign.
And on the online price page, its official marked the actual transaction price to your agreement with the dealer prevails, under this operation, consumers simply can not escape the Toyota price increase "claw", when the car in the pre-sale stage, its sales end has been speculating 60,000 to 70,000 yuan of markup sales, and pre-sale 30 days of orders broke through the tens of thousands of units, in this data point of view, Toyota Race that is indeed powerful, but really can not be fake, fake really can not, this car in the end is good or not, or depends on its sales.
From its sales data in recent months, Toyota Syna's sales performance compared to the pre-listing and pre-sale stage of the hot, but formed a sharp contrast, of which, GAC Toyota Sai Na's November data has not been released, and in December, GAC Toyota itself announced that the sales data of Sai Na is 2791 units, while the number of insurance released by the Association of Automobiles is only 800+, the reason for this gap is because Guangfeng announced is "wholesale volume", this kind of "cover up ears and steal bells" approach is too weak
And the latest data show that Toyota Sai Na sales in January this year is only 5399 vehicles (wholesale sales), as far as the current MPV field is concerned, Toyota Sai Na's sales performance can only be regarded as a medium level, so compared to the hot degree of hype, Toyota Sai Na sales behind the cold what is behind it? The first point is that the behavior of the price increase is not in line with the product value, Toyota Xena as a family MPV, its biggest essence is practical, the pursuit of high quality and low price, but the price increase behavior directly makes this car taste.
Let a family car become a representative of vanity, this has no practical significance at all, although in terms of product markup, it is not just Toyota's family doing, but on the market, many of the products with high price are some high-end products, which themselves have a symbol of identity and face, those rich people are willing to spend more money to buy, for ordinary people is understandable, but the audience of Toyota Xena is to buy an MPV for the family of the general public, then Toyota markup practice becomes " cutting leeks" behavior.
From the perspective of consumers, in the Internet era, information acquisition is simple and fast Today, people's consumption is becoming more and more rational, and they no longer blindly worship some so-called joint venture brands or joint venture models, after all, there are so many MPV that can be bought, and Toyota Saina is an old number, such as: Buick GL8, Trumpchi M8, Honda Odyssey / Alexandre, etc., which one is not suitable for home MPV models? How to have those increased prices to buy Toyota Sai Na, it is better to use that money to buy yourself and your family a few more clothes, buy some delicious food, it is not fragrant?
【Write at the end】
Nowadays, with the sales of Toyota Xena cold, many dealers have also reduced the price increase, from the beginning of seven or eighty thousand, to the current thirty or forty thousand, and even some areas have no price increase, so what Ski wants to say is that when we are treated unequally in the sale and purchase of goods, do not bow down, but have their own backbone, so as to get fair treatment, Ski believes that if Toyota Syna's sales have been sluggish, then consumers do not increase prices or even have terminal discounts to buy Toyota Xena that day , and it is not impossible.