The picture shows the special film of the Beijing Winter Olympics broadcast in Africa. Picture courtesy of Sida Times
BEIJING, Feb. 16 (Xinhua) -- The Beijing Winter Olympics have entered the second half of the journey. According to the news from the digital TV operator Sida Times in Africa, at present, more than 30 countries in Africa have more than 40 million families and individual users who can watch the latest Winter Olympics information through TV platforms and Internet video platforms, understand the Beijing flavor culture and Chinese innovative culture from multiple dimensions, and let more African audiences fall in love with Beijing and the Winter Olympics.
During the Beijing Olympic Games, Star Times ran its own sports channels, children's channels, social media and other platforms, broadcasting tv programs such as feature films, sports information, columns, animations and other television programs to convey the information of the Winter Olympics and let the African people understand the Winter Olympics and understand Beijing.
The picture shows the animation column "Kaka Winter Olympics". Picture courtesy of Sida Times
In order to give the African people a preliminary understanding of the Beijing Winter Olympics, the Sports Channel of Star Times used 32 feature films to display the infrastructure and important events of the Winter Olympics. Among them, the 12 feature films introduce the 12 competition venues of the Beijing Winter Olympic Games, showing highlights and characteristics from the perspectives of construction or reconstruction history, building shape, function undertaken, technical problems, scientific and technological innovation, and accommodation projects.
The remaining 20 feature films introduce sub-events based on the rules of the event. The Beijing Winter Olympics has a total of 7 major events, 15 sub-events and 109 minor events. For people who do not understand ice and snow sports, how to understand the game has become a big problem. Each of the 20 episodes of the feature film selects a competition item, which specifically tells the origin, rules, highlights, and famous athletes who have appeared in history. Popularize the basic knowledge of the Winter Olympics to African audiences and increase the attention to the Beijing Winter Olympics.
As the competitions unfolded, the tournament information program entered the lives of African audiences. The China-Africa information column "China-Africa Express", the sports information column "Sports Heat Map", the English and French version of the comprehensive sports column "Panorama" (sports wide-angle mirror) and other programs have successively produced and broadcast content related to the Winter Olympics, and broadcast them simultaneously on media video platforms and social media, so that the audience can fully understand the Beijing Winter Olympics.
How to make children interested in ice and snow sports? In the animation column "Kaka Winter Olympics", the animated image leads African children on a journey to the Winter Olympics. Popular with African children, the host and channel mascot Kaka incarnated animation image, leading children to enjoy the National Ski Jumping Center "Snow Ruyi", the National Speed Skating Hall "Ice Ribbon" and other special venues. In addition, the program also added a Winter Olympics experience link, so that children can also "immersive" watch the game.
It is understood that at present, more than 40 million families and individual users in more than 30 countries in Africa can see the above program content. The person in charge of the Star Times Sports Channel said that as a digital TV operator in Africa, he hopes that through the filming and production of a series of Winter Olympic-related programs, starting from the Winter Olympics and ice and snow sports, he will show the Beijing flavor culture and innovative culture to the world and Africa in multiple dimensions, so that more African audiences will fall in love with Beijing and the Winter Olympics. (End)