What are the most used features of the smartphone in your hand during the Spring Festival?
Some may say that it is a phone call, text message to celebrate the New Year, and some will say that it is a circle of friends and watching live broadcasts, but more presumably it is a beautiful moment of reunion with relatives and friends and sharing a family banquet to record the beautiful moment of resignation and new welcome when reuniting with relatives and friends.
Indeed, as the largest traditional festival of the Chinese nation, the hilarious and festive atmosphere brought by the Spring Festival is undoubtedly an excellent humanistic video material, and the large number of excellent works born in the Spring Festival activity "In Search of China's Beauty: Happy Chinese Year" jointly organized by Vivo and Xinhua News Agency Media Matrix are a good example.
At the beginning of this year, vivo officially became a strategic partner of Xinhua News Agency's "Search for the Beauty of China" and an exclusive partner of imaging and visualization technology. At the beginning of the Spring Festival, the Spring Festival is coming, so the two sides simultaneously launched the "Search for the Beauty of China: Happy Chinese Year" collection and interactive activity, encouraging netizens across the country to record the unforgettable moments and touching moments of the Spring Festival of the Year of the Tiger with videos. As soon as the event came out, it not only circled the big coffee in many fields such as imaging, but also ignited the enthusiasm of many netizens to participate.
It can be seen that the meaning carried by the image content has far exceeded the basic definition of the beauty of the image. However, why vivo? This question is not difficult to find the answer.
Six years ago, Ni Xudong, senior vice president of Vivo, said that Vivo will focus and exert efforts in professional photography for a long time, providing users with professional-level image shooting functions. Obviously, Vivo did not renege on its word.
Since then, vivo has established image R&D centers in many countries and regions around the world, and the team size in related fields has exceeded 1,000 people, and after years of investment and research and development, it has a large number of industry-leading excellent results. Among them, the joint efforts of ZEISS and V1 self-developed image chips have become two typical achievements that are familiar at present.
In 2020, vivo selected zeiss with the deepest qualifications among several top optical imaging companies, and the two became global strategic partners, from short-term product development and future medium- and long-term imaging technology exploration to carry out in-depth cooperation, such as the most intuitive ZEISS T* coating, ultra-high lens lens, AOA dynamic optical calibration and other high-specification standards for imaging devices began to appear on vivo mobile phones, combined with ZEISS's unique filter effect, not only providing a premise for better imaging level, Century-old ZEISS images have almost become standard on vivo high-end mobile phones.
In 2021, vivo officially launched the first self-developed image chip V1, and was first adopted on the X70 series, this chip is not only the original mobile phone image chip in China, but also the industry's first professional ISP chip independent of the core chip of the mobile phone, which through software and hardware collaborative processing, makes the night scene real-time preview, exposure time, interpolation frame recording, light intake, noise reduction and other characteristics greatly improved, thus bringing unprecedented advancedness to the mobile phone imaging capabilities. Let the imaging effect of the mobile phone reach the peak in a fundamental sense. It can be said that at this point, Vivo's imaging capabilities have been quite unprecedented in the industry.
In fact, vivo has joined hands with external strong hands in image improvement and strengthened independent research and development internally, which not only has repeatedly achieved impressive achievements, but more importantly, vivo has become the epitome of China's consumer technology brand's independent technology attack, continuous innovation, and finally reach the top of the market.
Nowadays, in addition to the input and output of technology and hardware, vivo's soft development of image experience is also constantly improving. "Photography" App is a platform tailored for quality life and photography enthusiasts to experience the art of living, it can not only share the daily record of the beautiful photos to other friends in the circle, but also it can get rid of the computer and complex Photoshop professional operation, to achieve a local one-stop beautification of the mobile phone, so that everyone can experience the artistry of technology and life intertwined collision. And this artistry is the "joy of humanities and science and technology" that vivo has been advocating, so that every user can enjoy the joy of creation.
Therefore, vivo can become the exclusive strategic partner of Xinhua News Agency to "find the beauty of China", not only relying on the accumulation and strength of images, but also relying on the awareness of exploring and discovering the beauty of humanities with all users, so that technology can exist to beautify and move life, and achieve the fundamental purpose of exploring and innovating for many years.
The activity of "Looking for the Beauty of China: Happy Chinese Year" is only the starting point of practicing the "Joy of Humanities and Science and Technology", and in the future, Vivo will continue to climb in the image industry, telling one vivid story after another through one natural and humanistic images recorded on the motherland.