The short video platform is a double-edged sword, while creating industrial hit singles, it also excavates some little-known treasures.
"Say a cry of freezing, you will hug me, and when you say a painful word, you will spread my smile..."
Recently, a small sweet song has been on the hot search of short videos. The song is called "My Cookie Can", which translates to Chinese: My Little Cookie Jar.
Judging from the name, many people may mistakenly think that it is another work made for traffic. But in fact, this is not the work of Wei Lan, a young singer in the Hong Kong music scene, in 2008.
After the Internet celebrity cover, the song has tens of millions of views on the short video platform in just a few days.
With the help of short videos, the nearly invisible treasure singer in the mainland, Wei Lan, has returned to the public eye again.
01
The name Wei Lan is believed to be unfamiliar to many people. But this does not represent her strength, and the fame she once had in the Hong Kong music scene.
As an artist of Dawn Company, A Music is not good at hype, gossip and the like, plus Wei Lan herself cannot sing Chinese songs, does not speak Mandarin, and cannot communicate smoothly with the mainland media, which directly leads to her exposure and limits the development of the mainland.
Unexpectedly, after the comeback, Wei Lan's exposure in the mainland was actually through short videos.
"My Cookie Can", a song released in 2008. Crossing the river of time, it can still be loved by the audience, which shows that it has a certain popularity.
In the short video platform unexpectedly turned popular, followed by many bloggers competing for cover songs, the sweetness index is like a competition. However, the best version of listening to a circle is still the original singer Wei Lan.
“My cookie can，Hey you say love me till the end”
Sweet but not greasy, bright and beautiful. Wei Lan's recognizable voice sings the sweetness and youth that a young girl will have when she is in love. Although the lyrics and melody exude a super high sweetness, after Wei Lan's interpretation, there is no slightest contrivance.
Some people say that listening to this song is another day of loving life.
Also, the song has a MV. In the picture, Wei Lan is dressed as a convenience store waiter, and his image is pure and lovely. She either laughs or is funny, like a spoiled feeling from the perspective of her boyfriend. After watching the whole video, the healing is full.
However, such a small sweet song is not the main theme of the Weilan style.
Skilled in singing, she can master a variety of musical styles. For example, in the short video, another popular song "One Grid" is very different from the style of "My Cookie Can".
The lyrical style, under the interpretation of Wei Lan, exudes romantic beauty.
Wei Lan's classic is far from the song that turns the fire on the short video. Her explorable areas, like treasures, are waiting to be unearthed.
02
Hong Kong Le declined after the millennium, and the environment was not friendly, but Wei Lan became a new star in that era. whereas
This also brings to mind two people: Ray Songde and Dawn.
In 2000, at the age of 18, Wei Lan participated in a TVB singing competition, and the following year met the famous music producer Lei Songde. She was introduced to Dawn through introduction. But for the first four years, only some related work was done.
It was not until the English version of "Long Distance", which covered Dawn's classic song "Deep Love And Didn't Speak", accidentally became popular, and gradually attracted people's attention. She then signed for Dawn's A Music.
The attention that Wei Lan receives also comes down to the unique feeling she gives.
By means of an answer on Zhihu:
"Wei Lan's voice has an ethereal feeling, a bit like the taste of Western hymns, and her kind of singing style and rhythm that experiences the baptism of life abroad is not presented by female singers in Hong Kong."
In the early days of the singer's debut, he must have his own style to confirm his development direction in the music world. With a gentle temperament and soft sensibility, Wei Lan takes the lyrical style song route.
The debut album "Day & Night" in 2005, although they are all cover classics, but with a textured girl's singing voice, singing is a different feeling. 13 songs that tell 13 different stories.
The sorrows, joys, ups and downs, regrets, and deep feelings in love were all sung into the hearts of the listeners word by word.
Wei Lan's strength was seen by everyone, so as a newcomer of that year, he won the "Best Newcomer" Grand Slam of the four major awards ceremonies. The starting point is so high that few singers in the same period can match it.
Taking advantage of the first wave of popularity, Wei Lan released two albums in succession and held four concerts in the Red Pavilion. In just two short years, Wei Lan has become a first-line female singer.
Lin Xi's words and Lei Songde's songs, coupled with her own unique voice, the best works are constantly emerging. Even to this day, these early works still sound outdated.
"Big Brother", "Street Lamp Dinner", "Call Me Back", "Injury Test", "Running Away from Home"... One love song after another, Wei Lan used her chic singing voice and delicate emotions to pluck the heartstrings of countless listeners.
In fact, she is not stuck in one style, in addition to soothing love songs, she also develops towards diversification. Constantly break through yourself and try to be exposed to various types of musical styles.
Jazz, Blues, R&B, Soul, Country, Electronic... For example, "Low Half Degree" is a rare song in Hong Kong music that adds jazz elements. It's just that these songs are not as popular as lyrical works.
Wei Lan, whose own strength is online and has abundant resources, has the blessing of two big names in the music world before, and then paves the way with the dawn of the Heavenly King, which should have been smooth sailing.
According to the established development trajectory, the next step should be packaging announcements, concerts, variety shows and then enter the mainland and the neighboring Southeast Asian Chinese market. But this was not the case, and Wei Lan's career also ushered in a turning point. There are two main pushers:
More than a decade ago, in addition to the requirements for the singer's business ability, the public also had high requirements for their appearance. Wei Lan, who gradually became fat, was disliked by the entertainment industry after his figure was out of shape. Even Dawn once said she was "fatter than a motorcycle."
Wei Lan had almost no scandals, and his sister Wei Shi was arrested for being involved in the incident, which also became the fuse for Wei Lan's gradual withdrawal. After that, the company had almost no promotion, rarely attended any activities, did not participate in variety shows, and she was forgotten by the market.
03
Wei Lan did not enter the mainland, nor was he able to open up a wider popularity, and the deduction road of high and low walking could not help but regret many music fans.
However, looking at the current situation in recent years, Wei Lan is self-consistent. It is enough to have a small range of solo singing and fan meetings, an insulator for entertainment gossip magazines, and a large and fixed group of loyal music fans.
In April, she released a new song, "It's OK To Be Sad."
"You don't have to pretend to have a fever, you don't have to pretend to be low, you don't have to pretend to laugh when you're really heartbroken"
Warm lyrics and singing voices, frustrated people find solace here...
Recently, Wei Lan was a mentor in the TVB music variety show "Legend of Sound Dreams", and his serious attitude was unanimously praised. Instructors will not only have problems, but will also demonstrate themselves. I also circled a lot of young music fans.
Although Wei Lan is still out of shape, many netizens have seen her current state, and have lamented that the goddess is not what it used to be, and the original image is far from the original image, and also gave her some nicknames, such as "Fat Lan" and "Aunt Lan".
But Wei Lan did not care about the eyes of others, and only focused on music single-mindedly.
After going through the peak and going through the ups and downs, Wei Lan has written his own music with a strong heart and strength along the way.
Nowadays, Wei Lan has turned the fire on the short video platform, and it is gratifying that the light of this lost pearl has finally been noticed by more people.