According to the Association of Passenger Vehicles, retail sales in the domestic passenger car market reached 2.092 million units in January, down 4.4% year-on-year and 0.6% month-on-month.
The performance of domestic independent brands in January was more eye-catching, with 940,000 self-owned brand retail units in January, an increase of 11% year-on-year and a month-on-month increase of 1%.
In January, the domestic retail share of independent brands was 45.5%, an increase of 6.4 percentage points year-on-year; compared with the annual share of 41% in 2021, an increase of 4.5 percentage points, the market share was close to 50%.
In contrast, the mainstream joint venture brand retailed 860,000 vehicles in January, down 17% year-on-year and 7% month-on-month, and the performance of joint venture brands was relatively fierce.
Specifically, the retail share of Japanese brands in January was 19.2%, down 2.2 percentage points year-on-year. The share of Ashkenazi brands was 23.5%, down 2.3 percentage points year-on-year. The retail share of the US market reached 8.2%, down 1.2 percentage points year-on-year. The legal share increased by 0.1 percentage points.
The decline share of The German brands is the largest, and there is still a BBA "three kings" protection disk, if you look at the public alone, its decline in the domestic market is still obvious.
For joint venture brands, the reason for the poor sales volume in January was mainly due to the impact of the local sporadic epidemic on the production rhythm of megacities such as Tianjin, which inhibited the increase in production and sales. This month, after the production rhythm of major car companies recovers, it is expected that the level of production and sales will also increase.
However, the domestic automobile market has also quietly changed, and domestic independent brands, with configuration, price and even power advantages, have begun to comprehensively and gradually weaken the "brand aura" of joint venture brands.
This can also be seen from the sales of domestic mainstream independent brands, in January, BYD sold a total of 93,168 new energy vehicles, an increase of 361% year-on-year; Chery sold 107,710 vehicles, an increase of 20% year-on-year, a record high in the same period of history.
In contrast, according to the data of the Association, in January, SAIC Volkswagen sold 132,000 vehicles, down 19.9% year-on-year; SAIC-GM sold 120,000 vehicles, down 20% year-on-year. (Fast Technology)