True life, for the cause of standing tall in the sky, is completed in a tasteless form. This indifferent and tasteless cause can often shake thousands of years, and its spirit will always last forever.
Zeng Guofan said that "the first meaning of being a person is to make friends, and the first meaning of doing things is to be magnificent." What kind of career to do, who to walk with, what kind of choice to accept, what kind of interests to give up... So, our life is actually a process of addition, subtraction, multiplication, and division.
Why start with such a passage? Because the story we're going to tell today comes from adding, subtracting, multiplying, and dividing.
Headquartered in Guangdong, plus minus multiply and division is the leader of snack food. Linyi plus minus multiplication and division of this treasure shop has been reported many times on our public account, about the official introduction, I will not repeat them one by one, today we talk about the entrepreneurial story behind the addition, subtraction, multiplication and division.
Zhu Yufeng and Ma Lijuan, among the many merchants I know, they are considered young couples. Husband and wife two, one laughs all day, usually in addition to busy business, there is no other hobby (playing cards, can not be written out), the other is more virtuous, while taking care of children, while busy in the store, talking about the matter of entrepreneurship, you ask them whether there is a more difficult kaner, the two mouths of the wind and clouds to say a word: too difficult kaner is not, anyway, the initial is not easy, either lack of funds, or lack of customers, that can not take big steps on the small steps jogging a few steps, all come, do not feel too difficult.
Ma Lijuan concluded: "I think that the two of us, whether it is life or work, are more Buddhist, and we don't think about making a lot of money or how big our careers are, and we are more content. ”
In 1993, Zhu Yufeng followed his father to the old market and began to contact the food industry. His father was an "old qualification" of the market. In 2017, the market coincided with the 25th anniversary of its establishment to select "Meritorious Merchants", and Mr. Zhu was on the list. The father of the tiger has no dogs, and Zhu Yufeng was rated as a "pioneer of entrepreneurship" in the market in the same year.
In 2004, Zhu Yufeng and Ma Lijuan married, and since their marriage, they have bred three lovely children. They are 16, 8 and 2 years old. From the age of the children, it can be seen that the couple's entrepreneurial path, the child is also a participant.
Happiness needs to be struggled, and life has always been bitter and then sweet, and in that era, it was more difficult to take children while starting a business.
People who have walked the mountain road never say that the mountain road is difficult to walk, but only say that the scenery on the mountain is beautiful. Because only those who know how to reconcile with life and live with gratitude will have more beautiful gifts.
After marriage, the couple focused on their careers, well aware of the hard truth that they must learn if they want to progress, Zhu Yufeng studied and inspected everywhere, learned about the huge market demand for leisure food, and began to investigate the types and characteristics of leisure food, and finally they chose Yixin, which is the predecessor of addition, subtraction, multiplication and division.
The small food market has broad prospects and large demand, and it is very important to find a suitable entry point if you want to enter the market and make tricks. That is, yixin has become the first fulcrum of their struggle.
In 2009, the market was relocated to today's new market, and the husband and wife duo became bigger and bigger through cultivation, from one to two to three to five. What is valuable is that the husband and wife are still the same ordinary heart, indifferent to fame and fortune, and not insulted.
Looking back on the road, full of emotions, now that the flowers are blooming along the road, we will eventually be worth it.