On February 10, the men's ice hockey competition of the 2022 Beijing Winter Olympics kicked off, and the debut of the Chinese men's men's ice hockey team attracted much attention. Among the 10 local players on the Chinese men's ice hockey team, Ying Rudi, Guo Ning, Zhang Zesen, Zhang Pengfei and Xiang Xudong have another thing in common: they have all played for Origen Hockey Club in the past few years.
O.R.G., as a dominant enterprise in the metal packaging industry, not only delivered half of the local players to the Chinese men's ice hockey team, but also vigorously invested in ice and snow sports since Beijing won the right to host the 2022 Winter Olympics in 2015. In 2015, O.R.G. became the only partner of the NHL (National Hockey League) Boston Brown Bears in China; in 2016, the "O.R.G. China Night" was held at TD Garden, and O.R.G. represented Chinese enterprises to bring Chinese culture and the Beijing Winter Olympics to the NHL arena for the first time; in 2017, under the impetus of Chairman Zhou Yunjie, O.R.G. brought the NHL into China, and in the same year, it set up a wholly-owned subsidiary of the ice and snow sports industry, Aozhong Sports. In Beijing, the first NHL standard ice sports training base in China was established - Aozhong Ice Sports Club; in 2018, the Oreijin professional ice hockey team under Aozhong Sports was officially established, becoming the main force in China to enter the European professional arena; in 2022, the National Collegiate Ice Hockey League exclusively operated by Aozhong Sports has been held for three consecutive years, cultivating and transporting a large number of professional talents for mainland ice hockey projects.
The all-round layout of the ice and snow sports industry is not only a consideration for the commercial expansion of O.R.G. from manufacturing to the service industry, but also a piece of ice and snow sports original intention of Chairman Zhou Yunjie. In addition to entrepreneurs, Zhou Yunjie was once an ice hockey player, although he failed to continue on the road of ice hockey career, zhou Yunjie now continues to contribute to the cause of ice and snow sports in China as the helmsman of a listed company.
"I hope to take ice and snow sports as a sports industry project, connect with O.R.G.'s products, and launch more and better products and services for the market in the future." In the process of interviewing the Global Network, Zhou Yunjie detailed the winter Olympic harvest as an ice and snow sports enthusiast, an ice and snow sports promoter and an ice and snow sports entrepreneur.
Without forgetting his original intention, the 1979 ice hockey team returned to the ice rink
More than 40 years ago, Zhou Yunjie was a member of the ice hockey class of Shichahai Sports School. In 1979, the ice hockey class was suspended for various reasons, which also allowed Zhou Yunjie and his brothers to bid farewell to ice hockey for a while. It wasn't until 2015 that Beijing won the right to host the 24th Winter Olympics, and these former ice hockey players, organized by veteran captain Mei Chunhui and goalkeeper Zhou Yunjie, reunited at the ice rink more than 40 years later to rebuild the team.
Referring to the formation and naming of the 1979 ice hockey team, Zhou Yunjie said: "The 1979 ice hockey team was the children of the Beijing Shichahai ice hockey class, and after the successful bid for the Beijing Winter Olympics, everyone gradually returned to the ice hockey rink with enthusiasm for ice hockey. When naming the team, because 1979 was very impressive in our minds, everyone invariably proposed 1979 as a memorial and named the current ice hockey team. ”
At this stage, the 1979 ice hockey team regularly trains in the form of intra-team competitions, and holds regular competition training activities in Beijing every Wednesday and Saturday. At the same time, the 1979 ice hockey team will often go to Shanghai, Hangzhou, Harbin, Qiqihar and other places to compete with local ice hockey teams. In the interview, the Global Network learned that the next stop of the 1979 ice hockey team was Shenyang. "Now the main members of our team are mostly in their early 60s, and in the circle of ice hockey, the 1979 ice hockey team members are very old, which is a record. At the same time, this team recorded the process of our growth in that year, and also left us with a deep memory of that year. "Talking about the team, Zhou Yunjie is both proud and affectionate.
In 1979, the "old" team with an average age of more than 60 years old was re-active on the ice rink, no doubt encouraged by Beijing's hosting of the Winter Olympics. In fact, in addition to the spirit, Beijing hosted the Winter Olympic Games, which also mobilized the enthusiasm of all sectors of society for ice and snow sports. According to the information of the Beijing Olympic Organizing Committee, there are currently 654 standard ice hockey rinks and 803 indoor and outdoor ski resorts in the country, and the number of venues has been greatly expanded, providing a stage for ice and snow sports enthusiasts like Zhou Yunjie to "realize their dreams".
Multi-party layout to help "300 million people on the ice and snow"
According to the statistical survey report on "Driving 300 Million People to Participate in Ice and Snow Sports", from the successful bid for the Winter Olympic Games to October 2021, the number of residents across the country who have participated in ice and snow sports is 346 million times, and the participation rate of ice and snow sports is 24.56%, achieving the goal of driving 300 million people to participate in ice and snow sports when the mainland bids for the Olympic Games. In the process of promoting the popularization of ice and snow sports, ORG and Zhou Yunjie have made contributions that cannot be ignored.
Thanks to his experience in negotiating NBA China games for many times, Zhou Yunjie has in-depth research and understanding of the mature commercial sports operation system in North America. Introducing the top ice and snow sports events to China has become an important step for Zhou Yunjie to help the popularization and development of ice and snow sports in China. In November 2015, ORG officially signed a cooperation agreement with the Boston Brown Bears, one of the six founding teams of the NHL League, the former becoming the only marketing partner of the Boston Brown Bears in China. Two years later, as the founding partner of the NHL in China, ORG successfully hosted two NHL China Games, practicing Zhou Yunjie's ideal of allowing Chinese audiences to enjoy the world's highest level of ice hockey at their doorstep, so that more people can contact ice hockey, understand ice hockey, and fall in love with ice hockey.
For the question of how enterprises should act in promoting sports, Zhou Yunjie said: "As an enterprise, our investment in sports projects is mainly for two considerations, one is to do training and training for teenagers, not only so that teenagers can invest in formal sports training earlier, but more importantly, so that teenagers can contact and understand the international leading level of specific projects as soon as possible, and then improve training in a targeted manner; the other aspect is to make more products fully displayed through sports. Through the sports culture platform and sports spirit, consumers have a fuller understanding of the connotation of the product, and then promote the development of sports through the product, so that consumers can positively contact sports and obtain positive feedback. ”
In terms of youth training, in September 2018, the new ice hockey training course "Beijing Little Kings League", established by ORG and the Los Angeles Kings, was officially launched at the Aozhong Ice Rink, introducing the top ice hockey education and training system in North America to China, benefiting the majority of Chinese ice hockey teenagers. In addition, O.R.G. also takes domestic hockey-loving teenagers out of the country in the form of summer camps and winter camps, and has close contact with professional clubs, receives vocational training, and feels the professional atmosphere. In terms of product promotion, in January 2022, O.R.G. signed a strategic cooperation agreement with China Sports Industry, and the two sides will jointly develop sports food and beverage products on the basis of concentrating their respective advantages in planning, manufacturing, channels, scientific research, empowerment and publicity. Then, the sports nutrition drink called "Xiwang" took the lead in landing, and launched the brown bear Shenfeng David Pastelniak exclusive customized products.
Seize the future and hitch a ride on the booming express
On the issue of how to organically combine the packaging of O.R.G. with the sports industry represented by ice and snow sports, Zhou Yunjie said: "The industrial direction of O.R.G. itself is often connected with the sports industry, and many of our products, many of our customers' products are deeply rooted in the market through sports or sports products, and have produced positive effects in the market, so sports has always been an area of active concern for O.R.G. ”
Under the wave of successful hosting of the Winter Olympics, "ice and snow fever" spread throughout the country. Zhou Yunjie believes that in the next few years, this boom can continue. In particular, the successful realization of the goal of "300 million people on ice and snow" indicates that ice and snow sports, as a leisure sports industry, are becoming more and more influential in China. O.R.G. will continue to invest in ice and snow projects in the future, hoping to connect ice and snow sports with its own products, and launch more and better products for the market in the future.
In the context of the Green Winter Olympics and the Winter Olympics of Science and Technology, Zhou Yunjie believes that O.R.G. needs to continue to practice the idea of standardized operation and large-scale development, grasp the vitality of industrial development, and effectively do a good job in product recycling and regeneration. In recent years, O.R.G. has made extensive and adequate preparations in terms of product innovation investment and environmental protection and regeneration. In terms of scientific and technological innovation, O.R.G. has more than 40 patents in the field of coated iron alone, and has the world's leading independent technical property rights. In terms of green environmental protection, creating green packaging projects and providing green empowerment for brands is the "new momentum" for future development formulated by O.R.G. On the one hand, O.R.G. will rely on the leading advantages of the industry to carry out a wide range of recycling business and lead the creation of a green cycle in China's packaging field; on the other hand, O.R.G. will rely on its independent technical advantages to participate more widely in the development of green and healthy products.
In the face of the trillion blue ocean of China's ice and snow industry in the future, Zhou Yunjie said that ORG will focus on several aspects: first, close cooperation with North American professional leagues, more products will be put into the NHL and other international arenas; second, it will still be committed to the training of young people, and the Chinese college ice hockey league will continue to be promoted in the domestic market; third, combined with market development needs, continue to be in the NHL China, KHL (Mainland Hockey League), Contribute to the localization of the VHL (KHL Sub-League). For O.R.G., in the upcoming boom in the ice and snow industry, it is not only necessary to do its part, but also to catch the express train of the booming ice and snow industry.
At the end of the interview, ice hockey zhou Yunjie returned to the ice hockey itself, saying: "In this Winter Olympics, Chinese male ice hockey players can stand on the Olympic field, I think we have won, which is the result of the efforts of generations of ice hockey people." I believe that no matter what the result, the players can play the style of Chinese ice hockey. In addition, I sincerely hope that after the Winter Olympics, friends from all walks of life can still pay enthusiastic attention to Chinese ice hockey and Chinese ice and snow sports. We all work together to make Chinese ice hockey, Chinese ice and snow sports go to the forefront of the world! ”