Top News Henan Business Daily Chief Reporter Yang Guifang
(Zhengzhou CBD flowing gold in the night top news, Henan Business Daily reporter Song Yameng photography)
This is a competition involving nearly 20 cities – declaring it an "International Consumer Center City".
With Beijing, Chongqing and other cities that were the first to advance successively introduced specific policies for the construction of international consumption center cities, the second wave of declaration disputes has entered a white-hot situation.
Henan is also stepping up its planning, sending two "players" - Zhengzhou and Luoyang to compete.
What are their odds? We refer to the international consumer center city assessment system given by the Ministry of Commerce, select relevant dimensions, and explore it thoroughly.
(Luoyang, where classical and modern shine together, top news, Henan Business Daily reporter Fu Shoupeng photography)
Speaking of competition: The opponents faced by the two players in Henan are very strong
This year's Henan Provincial Government Work Report clearly proposes to support Zhengzhou and Luoyang to build international consumption center cities.
The controversy for "international consumption center cities" is becoming increasingly fierce.
Up to now, in addition to the five international consumption center cities that have successfully broken through - Shanghai, Beijing, Guangzhou, Tianjin and Chongqing, there are nearly 20 cities such as Chengdu, Wuhan and Xi'an.
From the comprehensive point of view of regional location, national central city status, and total economic volume, Zhengzhou's main competitors are most likely Wuhan and Xi'an, followed by Hefei and Changsha.
Luoyang is an ancient historical city with rich tourism resources, which can compete with Xi'an in this regard.
Speaking of international popularity: Zhengzhou's lack of top tourism resources is Luoyang's specialty
Regarding international consumption cities, the Ministry of Commerce has given an evaluation system, including 5 first-level indicators and 25 second-level indicators. The five first-level indicators are international visibility, urban prosperity, business activity, accessibility and policy leadership.
No matter which dimension, in the end, it is for the keywords of "international" and "consumption". When it comes to international popularity, Xi'an's name is much louder than that of surrounding cities. As soon as the Terracotta Warriors of the Qin Emperor's Mausoleum came out, who fought with it?
Henan sent Luoyang to fight.
Li Yuanchu, partner of Zhengzhou Branch of KPMG Enterprise Consulting (China) Co., Ltd., mentioned that Zhengzhou is a traditional strong city for domestic trade in China, but its overseas popularity is low, and the city's internationalization level is relatively limited, so to become a truly international city, it is necessary to continue to increase its opening up and build a target city for foreigners and foreign enterprises.
Luoyang is different in this regard. The ancient capital of the Thirteen Dynasties, its Longmen Grottoes, White Horse Temple and other historical resources are famous all over the world, and the natural resources of landscapes and rivers are also very rich. Luoyang is very traditional in running the Peony Cultural Festival. "Luoyang has obvious advantages as a tourist city." Li Yuanchu said.
(Luoyang Peony Jia Tianxia Top News Henan Business Daily reporter Fu Shoupeng photography)
Zhengzhou's advantages are outstanding: meter-shaped high-speed rail, airport, etc. make transportation convenient, urban spatial planning modern, rapid population inflow, and young urban population.
The disadvantages are also obvious: at present, the five selected international consumption center cities, Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing have a very deep historical accumulation, and Zhengzhou is obviously too young.
Say opportunity: Zhengzhou is included in the list of tourism hub cities
(Zhengzhou was included in the list of tourism hub cities construction top news Henan Business Daily reporter Song Yameng photo)
How can Zhengzhou accelerate the city's visibility? The opportunity is already there.
In February 2022, at the "Provincial Culture and Tourism Work Conference" in Henan Province, it was emphasized that "in the future, Zheng Biluo should be laid out in accordance with a product system, a marketing system and a transportation system, and Zheng Biluo should be jointly built into an international tourist destination with important influence - the international cultural tourism capital." ”
At present, in the "14th Five-Year Plan" Tourism Development Plan issued by the State Council, Zhengzhou has been included in the list of tourism hub cities, and Luoyang has been included in the list of key tourism cities.
For Zhengzhou, which strives to become an international consumption center city, with the IP shaping of the "International Cultural Tourism Capital" deeply rooted in the hearts of the people, it is expected to become one of the world's top cultural tourism camps as soon as possible.
Speaking of consumption: Zhengzhou has the potential to be a latecomer, and the consumption volume of Luoyang needs to be improved
Speaking of consumption, due to the different sizes of the population in different cities, simply looking at the total consumption is not enough to judge the consumption strength, and the per capita consumption can get a glimpse of the truth of the city's consumption capacity.
In terms of consumption level, in the comparison of top cities in the country, Zhengzhou belongs to the capital of a large province with domestic trade, but there is a big gap with first-tier cities and eastern coastal cities. For example, in 2021, the total retail sales of social consumer goods in Zhengzhou will be 538.921 billion yuan, while Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing and Chengdu will reach 1807.925 billion yuan, 1486.77 billion yuan, 1012.256 billion yuan, 949.812 billion yuan, 1396.767 billion yuan and 925.18 billion yuan respectively in the same period. The level of consumption is not high, the consumption structure is not optimal, and the activity of new consumption is not enough.
Judging from the situation of inbound tourism and tourism foreign exchange income, the gap between Zhengzhou and Shanghai, Beijing, Guangzhou, Tianjin, Chongqing and other international consumption center cities that have taken the lead in cultivating and building is not small.
As can be seen from the figure, the per capita consumption of Zhengzhou is lower than that of Wuhan, Changsha and Hefei, and higher than that of Xi'an. Li Yuanchu believes that Zhengzhou needs to pay more attention to new formats and models in the field of consumption, and can lead the consumption upgrade and industry trend in china and region.
The three cities have a good foundation and have strong resistance to pressure. Wuhan experienced the epidemic in 2020, Zhengzhou was affected by "flood tuberculosis" in 2021, and Xi'an was greatly affected by the epidemic in the second half of the year. Despite each of the tribulations, consumption is growing in all three cities. Zhengzhou increased by 6.2% year-on-year, Wuhan increased by 10.5%, and the slowest growth rate was Xi'an, which was only 0.8%. From this point of view, Zhengzhou will have a relatively large potential for latecomers in the future.
There is a significant gap between Luoyang's consumption data and TOP cities – this is almost a common problem in tourist-oriented non-provincial capital cities, such as Sanya's GDP and total retail sales of social consumer goods are lower than Haikou.
Say business circle: Zhengzhou Erqi commercial circle to be upgraded, Luoyang old commercial street bustling
The lack of zhengzhou's internationally renowned business district has affected the absorption and consumption leadership of international famous brands. In the "2020 City Business Charm Ranking" released by CBN, Beijing, Shanghai, Guangzhou, and Shenzhen ranked in the top four, and Zhengzhou only ranked 9th among the 15 new first-tier cities.
Zhengzhou also needs to introduce international high-end businesses like Xi'an with SKP and Joy City, and Wuhan with Plaza 66, K11 and SKP, and take out dazzling commercial trump cards in consumption. At present, Zhengzhou Commercial Street is a slow step, Wuhan Hanjiang Road Pedestrian Street and Xi'an Datang Sleepless City Pedestrian Street have been shortlisted as national pedestrian streets, and Zhengzhou's 2700-year-old Dehua Pedestrian Street with urban logo significance is still being upgraded and transformed.
However, the commercial vitality of Zhengzhou should not be underestimated, and it can even be said that the consumption power is bursting.
For example, Dennis David City in the Erqi business district, even if it is affected by the floods and repeated epidemics in Zhengzhou, its sales will exceed 8 billion yuan in 2021, running all the way to the forefront of shopping malls in the country. The upstart commercial agglomeration of Huayuan Road / Nongke Road business circle is also full of vitality, in the Alipay 2021 National Day consumption report, consumption growth rate ranked third in the country, there is a lot of confidence to fight.
The new forces of dynamic brands in young cities are particularly obvious, such as the influence of tea drinks in key business districts, and the data of Heytea shows that Zhengzhou ranks fourth in the country's cities, second only to Dongguan, Foshan, Ningbo, which tend to rely on tea to "continue to live".
Neighboring cities are scrambling to prepare for war, and Henan needs to accelerate its advance
As the second wave of international consumption center cities declare competition into a white-hot, the two cities in Henan also need to clarify the main direction of attack and accelerate the run.
Xi'an is the most anxious, as early as July 2019, it issued the "Xi'an International Consumption Center City Creation Implementation Plan", clearly striving to build an international consumption center city in 5-7 years. Based on the 5-year calculation, that is, it will be completed by 2024. It seems that time is running out for the surrounding cities.
Wuhan also urgently followed up, and in July 2021, it proposed the "Wuhan City Implementation Plan for Building an International Consumption Center City".
The two neighbors are so ambitious, Henan needs to speed up. With the "Zheng Biluo jointly building an international cultural tourism capital", the prototype of Henan's big chess game has begun to appear.
It seems that Henan is thinking about how to outperform time.