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Three streams of media Bloomberg: the main business sells software, the side business fake news

author:Captain Raven
Three streams of media Bloomberg: the main business sells software, the side business fake news

On August 8, 2008, on the day of the opening ceremony of the Beijing Olympic Games, Georgia provoked Russia at the instigation of NATO, using the weak to bully the strong, triggering the Russian-Georgian border war, less than an hour by Russia to seize the city, a few days of disastrous defeat, the Olympic Games were not finished, the battle was over.

Three streams of media Bloomberg: the main business sells software, the side business fake news

At that time, Putin was sitting in the VIP seat of the Olympic Games, and the little Bush next to him was smiling and giggling, and his heart was mmp, and his face was full of irritation.

Three streams of media Bloomberg: the main business sells software, the side business fake news

On February 4, 2022, the opening day of the Beijing Winter Olympics, Putin, who was attending the opening ceremony in Beijing, suddenly received the news: work again! Russia has invaded Ukraine!

The emperor scolded a mmp, with a calm face, and continued to watch the opening ceremony.

Three streams of media Bloomberg: the main business sells software, the side business fake news

The next day, the rumor-mongering Bloomberg news agency in the United States was scolded as a dog by the world.

War exists only in bloomberg's world. On the afternoon of February 4, a news headline appeared on the homepage of Bloomberg's official website: "Live: Russia invades Ukraine."

Three streams of media Bloomberg: the main business sells software, the side business fake news

The horrific fake news hung on the front page of bloomberg's official website for nearly half an hour before it was withdrawn, and then Bloomberg issued an apology statement, saying that for many cases, the headline "Russia invaded Ukraine" was "accidentally released" on the front page of the website at about 4 p.m. Eastern Time on the 4th.

Bloomberg said: "We deeply regret this mistake. The title has been removed and we are investigating the reasons. ”

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Apology Statement)

A good one "for many situations have prepared a title", the war did not occur the title is thought of, people have not died obituary to write, dishes have not yet bought and waited to open the table? How much is this looking forward to fighting?

The Russians were furious and cursed Bloomberg.

Russian Foreign Ministry spokeswoman Zakharova called Western media reports of Russia's "invasion" of Ukraine "a terrible crime against the world," and she also called on everyone not to read the relevant reports of Bloomberg, The New York Times, and The German newspaper Bild, because these are "fake news."

Three streams of media Bloomberg: the main business sells software, the side business fake news

Russia's ambassador to the United States, Anatoly Antonov, said Bloomberg's blatant publication of "hacking" fake news was "an atrocity" and "no explanation can justify it."

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Screenshot of TASS report)

Kremlin spokesman Peskov sarcastically said that in light of Bloomberg's actions, the Kremlin may henceforth use the term "Bloomberg News" instead of "fake news."

Bloomberg, which has always regarded itself as a "serious media", is gray-headed and silent.

And such a large-scale rollover scene, Bloomberg has long been accustomed to.

On November 22, 2016, Bloomberg News and several other media outlets quoted a press release from Vinci Group, the purported French construction giant, as saying that the group had found billions of euros in accounting errors and decided to dismiss its chief financial officer and re-examine the group's accounts for 2015 and the first half of 2016.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Hit by negative news, panic broke out in the stock market, investors sold off Vinci shares, and Vinci's market value evaporated billions of dollars.

An investigation by AMF, the French financial market regulator, found that Bloomberg had not undergone any confirmation and review, and it took two employees only a minute to send out the fake news.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(French Financial Markets Authority)

After the news falsification, in the face of billions of dollars in losses from the Vinci Group, Bloomberg did not even bother to issue an apology statement, but was eager to throw the pot, Bloomberg said, "In the Vinci case, an extremely complex scam temporarily misled some journalists, including some reporters at Bloomberg." Just minutes after financial media outlets issued fake press releases, Bloomberg News took the lead in releasing corrections. Bloomberg News has not violated any financial market law."

Although the fake news was sent by me, but the rumors were also personally refuted by me, ah, I have debunked the rumors, are you still not satisfied?

Bloomberg also kicked his nose in the face and continued to pretend to be innocent: "Bloomberg is one of the victims of a complex scam ... We regret that instead of finding and punishing the perpetrators of fake news, the AMF chose to punish a media outlet. He even took a bite back, accusing the AMF of "seriously harming the freedom of the press by spreading rumors."

Of course, Bloomberg pit French companies on the French turf, French regulators will not be accustomed to it, AMF after a detailed investigation, finally decided to fine Bloomberg News 5 million euros.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Two reporters took a minute to cause their own loss of 5 million euros, but compared with the billions of dollars in market value evaporated by others, Bloomberg's crime costs are obviously too low.

The low cost of crime is doomed to remember to eat or fight, this 5 million euros is obviously not enough to let Bloomberg president a lesson, only two years later, Bloomberg began to spread rumors again, this time the victims are a number of American technology giants.

In 2018, Bloomberg's Bloomberg Businessweek suddenly attacked, saying that the servers used by Companies such as Apple and Amazon contained the so-called "spy chips from China" motherboards produced by the US chip giant Super Micro.

Bloomberg insisted that the Bluetooth antenna filter sold for 1.15 yuan on a treasure was a hacker chip made in China, and this device, which was only half a grain of rice, was widely installed on the chip motherboard of Apple and Amazon products to steal AMERICAN scientific and technological secrets.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Bloomberg swore that its source was fairly authentic, and that apple and Amazon insiders had provided relevant information to Bloomberg reporters and made a picture showing the workflow of spy chips.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Apple CEO Tim Cook has publicly asked Bloomberg to retract reports of spy chips on Apple's servers. Cook said that after the Bloomberg report was introduced, the company conducted a "digging three feet" investigation, searching for various records of exchanges, and finally proved that the content of the report was false.

Andy Jassy, head of Amazon's cloud computing business, said on Twitter that Cook was right and that Bloomberg's news about Amazon was also wrong. Bloomberg did not provide evidence, the news changed, and Bloomberg had no interest in Amazon's response unless Amazon could prove that the Bloomberg report was true.

Charles Liang, ceo of UltraMicro, said Bloomberg should act responsibly by dropping allegations and reports that they have no factual basis.

Apple and Amazon also issued statements to refute Bloomberg, the details are rich and the rebuttal is unexpected, in stark contrast to Bloomberg's report that it is made up of stories out of the level of human technology.

Bloomberg claims that Apple and Amazon actively found suspicious chips in their servers and directly contacted U.S. government agencies such as the FBI.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Apple said you're just, and I haven't contacted the FBI at all:

Apple has never found any suspicious chips, "hardware manipulations" or vulnerabilities on any of the servers. Apple has never proactively contacted the FBI or other agencies about this (non-existent) incident described in the article. Neither the company nor our contacts in law enforcement are aware of whether the FBI has an investigation.
Three streams of media Bloomberg: the main business sells software, the side business fake news

Apple even went deep into the technical architecture, cutting the details from Bloomberg's fake news little by little, while giving Bloomberg reporters science and refuting the errors of the article.

For example, Bloomberg said that Apple has 7,000 ultra-micro motherboards affected, including servers from the acquiring company Topsy Labs, which were eventually used to develop Siri's search function:

Three streams of media Bloomberg: the main business sells software, the side business fake news

Apple offers the facts on their side:

Siri and Topsy never shared servers; Siri technology was never deployed on ultra-micro motherboards; Topsy used only 2,000 ultramicro motherboards, not 7,000, and no suspicious chips were found on these servers.
Three streams of media Bloomberg: the main business sells software, the side business fake news

Bloomberg's fake news pointed out that Amazon also found a problem with spy chips in Amazon China, which is more serious; the article also implied that Amazon China sold its data center to Beijing Sinnet in order to break off the ultra-micro motherboard in the data center.

And Amazon said:

Not only have we not found this problem in Amazon China, but amazon's China business was operated in cooperation with Sinnet in accordance with Chinese laws (otherwise it could not be operated). Partner institutions have owned these data centers from beginning to end, not to mention the relationship.

The statements of Apple and Amazon are far more true than Bloomberg's imagination, directly swollen Bloomberg's face, and its media peers in the technology industry can't look at it anymore, and they have torn the scum of the industry.

The US technology media Appleinsider listed solid evidence, pointing out that Bloomberg has repeatedly concealed the truth and distorted the conclusion of the opinion at least 5 times against Apple.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Screenshot of relevant US media reports)

According to the report, based on only one-sided information, Bloomberg has concluded that Apple product sales are sluggish, mocking Apple's investment and acquisitions are not doing well, and demeaning the Apple TV set-top box and its low service level, and this time rendering the so-called Chinese "spy chip" is even more unfounded.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Bloomberg hypes China's "spy chip")

Another professional technology media, 9TO5, also can't look at it, saying that the Bloomberg article lacks a description of technical details, and the reliability of the source is even more doubtful.

In fact, an expert interviewed by Bloomberg publicly said that his words were taken out of context in the report. His real point is that the speculation of the "spy chip" is simply not reasonable.

Even the US government, which must be opposed to Every China and has nothing to say is a matter, also feels that Bloomberg is too ridiculous to spread rumors, although it is very tempting to stand a wave of Bloomberg, but such an obvious ripping of calves is too insulting to IQ.

The U.S. Department of Homeland Security, the National Security Agency and even the U.K.'s cybersecurity regulators have said they have seen no evidence to support Bloomberg News.

In other words, if China had such a magical Draco technology, the United States would have been hanged by China a long time ago, right? China does not dare to blow so much, Bloomberg is really dare to praise ah.

In addition to counterfeiting, Bloomberg, as a "professional" news media, often publishes some sensational "editorials" to attract attention, and most of the recent ridiculous and strange theories are from Bloomberg.

I think you still remember that last July, Bloomberg released the global anti-epidemic ranking list, disregarding facts, science and the lives of the American people, openly listing the United States, which is far ahead in the number of new crown deaths, as the first place in the anti-epidemic ranking list, while China, which has a unique level of anti-epidemic, only ranked eighth, which caused an uproar in international public opinion.

Three streams of media Bloomberg: the main business sells software, the side business fake news

At the beginning of this year, Bloomberg also accused China of "pursuing food self-sufficiency to push up global food prices", Bloomberg said that China in order to avoid famine, war and grain by foreign stuck necks, but also because of its own limited food production capacity, so it imported and hoarded a lot of grain, this reserve pushed up international food prices, resulting in many developing countries can not import food.

Three streams of media Bloomberg: the main business sells software, the side business fake news

The world's four major grain merchants are three of the United States, these four grain merchants control 80% of the world's grain trade, and our level is only self-sufficiency, and now the increase in grain prices is actually us to carry the pot? Is this what people do?

Three streams of media Bloomberg: the main business sells software, the side business fake news

At the end of last month, Bloomberg even threw out the theology, in an editorial entitled "China should be prepared to coexist with the new crown virus", shouting the homework of learning to copy the scum: "Although China has succeeded so far, it can still learn from the experience of other countries around the world in fighting the epidemic: humility." ”

Let the first place copy the first-to-last homework, the crow thinks that it is difficult to say such a level of words without a decade of cerebral thrombosis.

In addition to all kinds of fabrications and concocting various theories, Bloomberg has abandoned the basic neutral and objective position of news, openly sided with political forces, and helped politicians, especially their big boss Bloomberg, to crack down on dissidents.

In this regard, Chuanbao has the most say.

Three streams of media Bloomberg: the main business sells software, the side business fake news

On November 24, 2019, billionaire michael Bloomberg, former mayor of New York, officially announced his candidacy for the 2020 presidential election, and Bloomberg News was founded by Bloomberg (bloomberg's name is another translation of Bloomberg), who is also the CEO.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Bloomberg then announced an adjustment to the reporting policy, not to do investigative reports related to Bloomberg and other Democratic presidential candidates, the meaning of this adjustment in the presidential election is: all kinds of lace news, scandals and scandals of all Democratic presidential candidates will not be reported again, and the Republican side, specifically Trump's side, is not wrong, and the gun is aimed at Trump alone.

Bloomberg's statement can almost be seen as a public declaration of war against Trump, wuli Chuanbao is not ambiguous, there is a vendetta, the same day to report, banning Bloomberg reporters from attending all their subsequent campaigns.

Trump campaign manager Paskel said in a statement: "As members of President Trump's campaign team, we are used to unfair reporting practices, but most news organizations are not yet as open as Bloomberg to declare their biases." ”

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Trump campaign manager Paskell)

Bloomberg editor-in-chief John Micklethwait responded: "Paskell's designation about Bloomberg is not in line with the facts. Since Trump announced his candidacy for president in 2015, Bloomberg has been reporting in a fair and unbiased manner. Despite the restrictions imposed by the Trump campaign, we will continue to do so. ”

It's really a dead pig who is not afraid of boiling water, and Trump is leveraged to the end.

Bloomberg dares to do such a nonsense, of course, there is its confidence, in addition to because the boss Bloomberg is a big man across the US political business community, Bloomberg as a news agency, and other news media have one of the biggest differences: news is only a side business, Bloomberg's main business is to sell software, specifically: Bloomberg terminals.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Many friends outside the financial circle have not heard of Bloomberg terminals, but in fact, the dominance of Bloomberg terminals in the financial circle is far better than Bloomberg's dominance in the press, and the same is true within Bloomberg, bloomberg terminal revenue accounts for more than 80% of the total revenue of the entire Bloomberg Group, which is the absolute core business.

After earning his MBA from Harvard University in 1966, Michael Bloomberg joined Salomon Brothers and spent six years as a partner in stock trading, sales, and system development.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(As a young man, Bloomberg worked at Solomon Brothers.)

In 1981, bloomberg, one of the firm's partners, was fired as a result of Salomon & Company's acquisition by Phibro and received $10 million in severance pay.

The dismissed Bloomberg founded Bloomberg with a $10 million severance payment, and with his background in financial markets and experience with computers, he combined the two to open up a new business that had never been seen before: by building a computerized information system, real-time market data, financial calculations and market forecasts could reach Wall Street firms' desks directly through the system.

In a sense, the Bloomberg terminal is a news machine, and before Bloomberg, banks and other financial institutions had no way to find out the differences in prices and yields in the market.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Bloomberg early terminal)

Bloomberg, with its initial small size and agility, took advantage of the trend of global stock trading to begin to move online, making this thing faster than Dow Jones and Reuters, making Wall Street traders fall in love with it and can't stop using it.

With the powerful functions of Bloomberg terminals, Bloomberg has pioneered a marketing model of only renting and not selling, installing a Bloomberg terminal, which requires $24,000 in rent per year, note that it is an annual rent, and Bloomberg terminals now have 320,000 users around the world, and there are billions of dollars in income per year.

Three streams of media Bloomberg: the main business sells software, the side business fake news

The chat function of the Bloomberg terminal is known as the Facebook of Wall Street, without the Bloomberg terminal, you are out of the financial circle, whether it is stocks, futures, foreign exchange, options or other derivatives, traders use this set of equipment to analyze data, trading, communication and so on. Without a Bloomberg terminal, it is equivalent to being excluded from the financial information circle.

Just like the popularity of WeChat, when more and more Wall Street traders begin to use Bloomberg terminals for social networking, in fact, everyone has no choice, buying a Bloomberg machine has become the standard in the industry, not to mention the company to pay.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Bloomberg terminal interface)

Former Bloomberg CEO Doktorov once said: "Terminals account for 80% of the company's total revenue, and are the sun of Bloomberg's 'solar system' that gives us the impetus for life." ”

In order to ensure the richness and timeliness of Bloomberg terminal content, 8 years after bloomberg was founded, Bloomberg began recruiting journalists and sending them around the world to write stories about what happened in business and market.

From the beginning, Bloomberg News agency was an auxiliary department of Bloomberg terminals, and Bloomberg never thought of doing it as his main business.

At the beginning of Bloomberg News, Bloomberg went to the Wall Street Journal's Winkler to preside over the big picture.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Former Editor-in-Chief of Bloomberg News Matthew Winkler)

Winkler asked Bloomberg: If the chairman of the largest customer, taking 5 million from the company, sneaked to Brazil for a vacation with Xiaomi, and happened to be understood and confirmed by a Bloomberg reporter, the phone rang, and the customer's publicist said: 'Withhold the report, or we will refund all the terminals we have rented from you.' 'What do you do?' ”

Bloomberg replied sternly: "The report is still published, and our lawyers like the resulting legal fees." ”

Bloomberg said: Unless our news can be impartial, not affected by the outside world, and do not engage in behind-the-scenes transactions, how much money and talent can not guarantee our success in journalism.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Moved to tears, Winkler saw in this businessman the professional ethics of a qualified journalist, and agreed to Bloomberg's request on the spot, and from then on a giant of world journalism stood up.

During winkler's 25 years of rule over Bloomberg, he successfully built Bloomberg News into a behemoth with 130 news offices and more than 2,400 journalists around the world, poaching a number of "star reporters" from mainstream newspapers such as the Wall Street Journal and The New York Times; acquiring BusinessWeek; dabbling in the fields of law and energy information; and a richer media format, including television, radio, magazines, mobile phones, and the Internet.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Bloomberg European Headquarters Building in London)

Along the way, the "Bloomberg model" of terminal + news has been unique in the world, and Bloomberg has surpassed the century-old reuters in only 20 years and become the hegemon of the financial and financial field.

So many people can't understand: Bloomberg is also a good villain, or once considered the mainstream media in the United States, why has it become so unbearable and so inferior?

In fact, this transformation has a clear time node, and it can even be specified to which day: the day Bloomberg stepped down as mayor of New York.

From this day on, Bloomberg is the veritable "Bloomberg", and Bloomberg (Bloomberg) officially took over Bloomberg. Bloomberg chose journalism over money 25 years ago, and Bloomberg 25 years later chose the exact opposite.

Three streams of media Bloomberg: the main business sells software, the side business fake news

Although "terminal + news" is Bloomberg's unique model, there has always been a serious tendency to emphasize business and light articles within Bloomberg, and many people in Bloomberg's commercial department believe that the terminal business is so brilliant that there is no need to distract from doing a large news reporting business. Winning awards for news coverage may boost the illusory impact, but they don't do much to attract end-users.

Bloomberg, who returned to Bloomberg, is obviously also on the side of the core business, and for a businessman, it is not stupid to spend money to raise a team of 2400 reporters, only to spend money and not make money?

And so began the radical reforms.

At the same time that Bloomberg returned to Bloomberg from politics, Bloomberg CEO Doktorov announced his resignation and then gave an interview to rival The New York Times. Doktorov said this in a strange way: "Michael is a god-like being to Bloomberg. He created the world, set the Ten Commandments, and then disappeared. Now, he's back. You must understand that once God returns, everything will change. ”

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Former Bloomberg CEO Doktorov)

This change is most evident in personnel changes.

Matthew Winkler, who has been at the helm of Bloomberg News for 25 years, was replaced; several top executives left Bloomberg; hundreds of journalists were laid off, including even the core reporter of the Washington Press Station who is responsible for foreign and security policy coverage.

Bloomberg hired the famous John Mickelswaite as bloomberg's new editor-in-chief. Mickelswaite was editor-in-chief of The Economist for nine years, and Bloomberg was a loyal reader of the magazine.

Three streams of media Bloomberg: the main business sells software, the side business fake news

(Bloomberg's current editor-in-chief, John Mickelswaite)

As soon as he took office, Mickelswaite sent a long email to Bloomberg's reporters and editors, saying that Bloomberg needed to shift its focus back to traditional financial users who don't like to "waste their precious time reading long-winded news content."

He wrote that Bloomberg would no longer need education and sports news, and that journalists who wanted to cover regular football games or foreign schools would have to accept the fact that "this type of article will not pass the editorial test in the future."

He notes that the key word in Bloomberg's business has always been "capital chronicles," and that "so if you have no interest in how people make money, scoff at people who make money, or are eager to dig up scandals about investment bankers, bloomberg is probably not the place to be."

In a meeting with a close adviser, Bloomberg asked, "Why do we want a website?" Joshua Topolski, the head of Bloomberg's networking department, was so embarrassed that he wrote a resignation letter after the meeting and left.

In April 2015, Bloomberg became the winner of the Pulitzer Prize, the highest honor in U.S. journalism, and journalist Zachary Middlel received the "Explanatory Reporting Award" for exposing how a large number of U.S. companies evade taxes and analyzing why legislation and regulation struggle to stop such issues.

Three streams of media Bloomberg: the main business sells software, the side business fake news

When news of the award came, Middleall was surrounded by colleagues in the office of bloomberg headquarters building to accept congratulations, while Bloomberg looked indifferent and indifferent, and fired dozens of reporters that afternoon.

Journalists who claim that capitalism has no effect on them can (and should not) survive in this era, Bloomberg said, and we maintain a balance between the dollar and the words.

Bloomberg news agencies are finally back to their starting point: as an auxiliary sector, to make money, to give capitalism a show of sight.

Under this transformation, Bloomberg News has lost a large number of excellent journalists, and Bloomberg has also changed from the previous "high-end in-depth news media" to a bottomless, unethical, both political correctness and traffic conversion, jumping left and right, and only brushing the three streams of existence and eyeballs.

All kinds of headline parties, shocking bodies, fake news emerge in an endless stream, after all, in Bloomberg's view, the smelly and long long news is useless, traffic is king, and more people can sell a few more Bloomberg machines by the way.

Three streams of media Bloomberg: the main business sells software, the side business fake news

In the final analysis, Bloomberg, who is known as a media tycoon, is not actually a media person, but a pure businessman, doing journalism to make money, mayor to make money, running for president is also to make money, and during his term as mayor of New York, his assets have increased more than ten times.

In Bloomberg's business empire, it was accidental that Bloomberg News, as a side business, became mainstream, and a return to the third stream was inevitable.

Resources:

Kane Technology: What is the "Bloomberg terminal" that Jack Ma covets? 》

Xinhua Net"Bloomberg re-helms Bloomberg, pushing change and emphasizing business and light articles"

What is Bloomberg's view of journalism?

Shenzhen Satellite TV military intelligence live broadcast room "This speculation China "spy" case of the American media was unveiled by peers to uncover the old case of fake news! 》

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