On August 4, The male and female mixed voice group Gao Yaotai's lead singer Shin Ji and (G)I-DLE member Xiao Juan starred as guests in the Mnet variety show "TMI NEWS", and together with the host Quan Hyun-mao, released a list of the top 13 stars with the most expensive advertising endorsement fees in South Korea.
In the thirteenth place is actor Lee Kwang-so. Lee Kwang-so became familiar with him after playing the self-supporting college student Kwang-so in MBC's "Highkick Through the Roof", and became popular with the variety show "Running Man", and was called "The Prince of Asia" by fans. Today, Lee Kwang-so has taken over duty-free shop advertising that only superstars are eligible to endorse, and the endorsement fee has soared 200 times more than when he debuted, and the remuneration for each advertisement is about 400 million won (100 million won or about 570,000 yuan), and the annual advertising revenue is about 2.8 billion won.
In twelfth place is Song Huiqiao. During the 25 years of Song Huiqiao's debut, advertising has always come to the door, and almost every line of drama will trigger the trend. According to the content of the program, the Ranji cushion powder she used in "That Winter, the Wind Is Blowing" in 2013 sold 1 million a year; the Ranji lipstick wiped by "Descendants of the Sun" in 2016 sold 160,000 pieces a month, and it was sold out of stock; the snowflake show lipstick used in "Boyfriend" in 2018 also caused consumers to go crazy, and the sales of the Daiwang brand soared by 6 times.
Song Huiqiao now has a price tag of 900 million won per advertisement, and even shares FENDI promotional photos at SNS, and one article can earn 540 million won, which is a great way to absorb gold. At present, Song Huiqiao has 4 endorsements and earns 3.6 billion won. Song Huiqiao has worked with the same makeup brand for 21 years, but she doesn't take any ads. In 2016, Song Huiqiao rejected Mitsubishi Motors' sky-high offer to endorse China on the grounds that Mitsubishi Heavy Industries had acted as a notorious war criminal during World War II.
In the eleventh place is TROT singer Lin Yingxiong. After Lin Yingxiong starred in TV CHOSUN 'Mr. Trot' in 2020, his advertising revenue exceeded 4 billion won, and the sales of his endorsed products also rose by 510%.
In tenth place is Cao Zhengyi. Ms. Cao endorses fried chicken, credit cards, nutrition agents, and more, earning at least 500 million won per ad. So far, There are 11 advertisements endorsed by Cao Zhengyi, with revenues of at least 5.5 billion won. After Cao Zhengyi endorsed an online English product, sales increased from 3.4 billion won to 70 billion won. At present, the Korean drama "Witty Doctor Life 2" starring Cao Zhengyi is being broadcast.
In ninth place is Ding Haiyin. After Ding Haiyin became a late bloomer and starred in the JTBC romantic love drama "Pretty Sister Who Often Invites to Dinner", the endorsement fee rose to three times the original. Based on 600 million won per article, Ding Haiyin's advertising revenue is about 5.6 billion won.
In eighth place is Girl's Day member Whaley. She was unpretentious in the variety show "Real Men", and caused a hot response due to her unintentional cute act of spoiling, followed by receiving soft advertising endorsements. After "Please Answer 1988" broke a series of records with super high ratings, Whaley's popularity soared again, and he was named a 10 billion girl. At present, Whaley has starred in 13 advertisements alone, with an annual revenue of about 6 billion won.
In seventh place is Park Su-joon. Park Su-joon has dabbled in movies, TV series, and variety shows, and the movie website IMDb has included Park Su-joon in the Marvel movie "Captain Marvel 2" performance list, but has not yet disclosed the role. Based on 2018, Park Su-joon's annual endorsement fee is 700 million won. He currently appears in 9 commercials and is expected to earn around 7 billion won.
In sixth place is Park Baojian. Starred in the tvN youth nostalgia drama "Please Answer 1988", which received widespread attention for playing the role of Cui Ze in the play. Park's endorsement fee is about 500 million won, and 17 advertisements are about 8.5 billion won.
In fifth place is Premier League Tottenham Hotspur striker Son Heung-min. Son Heung-min's performance in the Premier League is obvious to all, and it is not yet known whether his fifth election as South Korean Footballer of the Year and the winner of the 2020 Puskas Prize will rise. However, his endorsement fee is estimated to be 1.2 billion won a year, based on his 12 advertisements in 2019, and his estimated revenue is 15.6 billion won.
In fourth place is Kong Liu. After Kong Liu starred in the TV series "Lonely and Brilliant God-Ghost", the endorsement fee soared to 1 billion won. There were more than 100 endorsements proposed to Kong Liu, of which Kong Liu only shot 15 of them, and TMI NEWS estimated his advertising revenue at 17.2 billion won.
In third place is Jeon Ji-hyun. When Jeon Ji-hyun made "My Savage Girlfriend" in 2000, the endorsement fee was only 100 million won. After her appearance in "You from the Stars", the advertising value rose to 1 billion won, and the clothes and cosmetics she wore in the play were snapped up, and she became the promoter of the fried chicken beer industry. According to the program, after "You from the Stars", Jeon Ji-hyun shot 25 advertisements and earned about 20 billion won a year.
In second place is Kim so-hyun. Kim so-hyun also starred in "You from the Stars" after the advertising value rose to 1 billion won, and the Chinese endorsement fee is estimated at 1.6 billion won. After the end of "You from the Stars", Kim So-hyun's advertising revenue that year was about 30 billion won. Currently, he endorses 9 ads.
At the top of the list is the Bulletproof Youth League. The Bulletproof Youth League is undoubtedly the most successful K-pop group so far, leaving a string of glorious records in the music world. The bulletproof youth group spent about 5 billion won in the first year, and it is reported that the remuneration for McDonald's endorsement is 10 billion won. Sales of massage chairs they endorse rose 38 percent. Under the epidemic, the Bulletproof Youth League took the initiative to cut the endorsement fee by 20%, and the annual advertising revenue was about 62 billion won.
【Image source Screenshot of the program】