In November 2021, on the eve of the opening of the Beijing Winter Olympics, the "Charm winter Olympics" knowledge dissemination action was launched at the Genting Ski Center in Zhangjiakou District of the Winter Olympic Games. In the photo, a girl with short silver gray hair and a cold face is riding on a snowboard in the snow of the Olympic Games, but she is not a real person.
Her name is AYAYI, which is the country's first "Metahuman" (hyper-realistic digital person) created by Shanghai Burning Wheat Network Technology. The so-called "digital person", in simple terms, is a character made through 3D image software or other simulation tools and exists in the form of data. In the past, most of the digital people used a simple, rough anime style, so that people can distinguish between true and false at a glance, while the emergence of hyper-realistic digital people makes people wonder new - in addition to the abnormalities in the pupils, the naked eye can not even distinguish between true and false.
AYAYI
It is understood that Shanghai Burning Wheat Network Technology is a company that operates and produces digital human IP, and settled in Baoshan Wisdom Bay Science and Technology Innovation Park in September 2020. Burning Wheat Technology is committed to building the world's most influential digital human IP matrix in the next 3-5 years, and building a meta-universe entertainment empire centered on its own digital human IP.
In November last year, BurnMai Technology was invited to Zhangjiakou Genting Ski Resort to take photos of a number of groups of digital people AYAYI to experience the ski resorts of the Winter Olympics in advance, helping the early publicity of the Winter Olympics. It is understood that burning wheat technology was invited to participate in the publicity activities this time in the hope that through the high popularity and influence of AYAYI itself, more young people will pay attention to the Winter Olympics and understand the Winter Olympics.
The photos of the event have been released on mainstream social media platforms such as Weibo and Xiaohongshu, and have received nearly 300,000 user views, adding a fire to the promotion of the Winter Olympics. To this end, the Press and Publicity Department of the Beijing Winter Olympics Organizing Committee thanked AYAYI for awarding the honorary certificate of the "Charm Winter Olympics" knowledge dissemination action specially appointed interpreter.
Cheers for the Winter Olympics, cheers for China!
Source: Baoshan, Shanghai