Text | Maternal and Infant Nutrition Review Reporter Wood Wind
"The proportion of nutritional products has declined this year, because the rate of entering the store is low, and the entire industry should have declined." There are traditional store owners who say.
However, in the mother and baby industry, there is such a type of store, the proportion of nutrition products has risen, almost more than 30%, and because of the professional nutrition products, the customers they have served are very trusting of the store, can take the initiative to spread for the store, increase the flow of store customers, and also drive the growth of other categories of the store.
This kind of store, we call it a health management store. Handan's Hello Baby Global Mother and Baby Selection is such a store.
Hello Baby Global Mother and Baby Selection General Manager Shi Hongxia shared, "There are many customers in the parenting process will encounter problems, and can not be solved in other places, we solve problems for customers through professionalism, so that the baby grows up healthily and worry-free, Bao Mom will trust the store very much, and will also take the initiative to promote fission to the store, such as her neighbor's children encounter the same problem, she will introduce customers to the store." ”
Hello Baby Global Mother and Baby Selection General Manager Shi Hongxia
"And before entering the store, Bao Mama has obtained enough trust from her friends, and their spending power is basically the same level."
Therefore, in Hello Baby's global mother and baby selection, the loyalty of store customers is relatively high. "Some Class A customers, maybe the baby was only four or five months old, in the store has already spent 10,000 or 20,000."
According to the local consumption level, the average monthly consumption of 2,000 yuan to 5,000 yuan in a mother and baby shop is already very high, and the average local wage is about 3,000 yuan.
In addition, it should be known that there are many online consumption of post-90s/post-95 mothers, and there are not many parts that can be left for offline stores, which may be milk powder, nutritional products and other such imports.
But it is because the store is professional and the mother trusts that they have problems and parenting confusion and will take the initiative to come to the store, and they are willing to buy maternal and infant products in the store, "Some customers will even hoard 10 pieces and 20 pieces of milk powder at a time." ”
In addition, in terms of professionalism, it is also very easy to form a loyal customer precipitation.
One is the child who has been buying things in the store since he was a child, and when he grows up, bao mom needs some children's milk powder and nutritional products, and will come to the store, 3 to 12 years old have a chance; the other is a second-born mother, who will bring a big and small treasure to the store, and Yang Dabao may not be so careful, but through professional services and consultation, you can also give Dabao some health guidance
In summary, whether it is the flow of customers entering the store, or the unit price of customers, or even the precipitation of loyal customers, they are inseparable from the professionalism and original intention of the store. When store owners complain about low customer flow and low customer orders, you may wish to think about your own professionalism.
Professionalism is the foundation of everything.
Click one to see, 2022 fortune