After Wuling Hongguang, Wuling Capgemini (Parameter | Rfq |Pic) (Parameter | RFQ | Picture) can also surprise us.
Before talking about Wuling Capgemini, we can look at its predecessor - Wuling.
For most friends, the cognition of the two words "Wuling" still stays in the passages of "van" and "pulling truck" and various Akinayama body and several people on the car.
In fact, such labeling = definition is a certain obstacle to the upward development of the Wuling brand.
Wuling's official account once ridiculed himself, "Whenever I hear these paragraphs, my heart is not very tasteful, just like a child from a remote village, who can actually speak a few words of English, and is encouraged by the classmates next to him, in fact, he still does not recognize his ability in his heart." ”
Obviously, Wuling Capgemini is the "child in the city" in the model positioning of Wuling. At the same time, Wuling silver standard product is MPV (Capgemini), which is also the field of Wuling's expertise, so the listing of Silver Capgemini is also logical.
Back to the topic at the beginning of the article, why should a 6-seater car advertise a big four-seater? Taking the current mainstream SUVs as an example, whether it is Highlander, Tuang, or Encore Banner, they are mainly the popular big seven-seat SUVs, and it is not difficult to see that there is still a difference between the two.
In fact, in the early days of Capgemini's development, Wuling investigated many 6.7-seat MPV and SUV owners, and the results showed that 95% of the use time, the number of vehicle occupants will be less than 4 people.
In the Wuling brand, 7 seats already have Baojun 730, 6 seats have Baojun 360, as for the Wuling matrix, 7 seats are more, but these are biased towards small trucks in terms of positioning.
Therefore, it is necessary to launch a car that defines "large 4-seater" and is aimed at higher-end users. On the one hand, it represents consumption upgrades, on the other hand, it can also make differentiation and reduce family internal friction.
No matter how good a car is, it is difficult to sell well without a suitable price.
The pricing of Wuling Capgemini is 8.58 to 134,800 yuan, except for the entry-level version of the manual transmission, the others are automatic transmissions, which is also in line with the positioning of a flagship car.
In fact, based on the pricing range of Wuling Capgemini, we can also think of a model - BYD Song MAX. As a few MPV in the 100,000-level range, they allow us to witness what is "marketable and best-selling".
Taking Song MAX as an example, in the first month of listing, it is necessary to order to pick up the car, and now, such a hot demand can also be verified in Wuling Capgemini. In the past November, Wuling Capgemini sold 7,049 vehicles, successfully ranking among the top three MPV sales.
So, at a price of 100,000, what can Wuling Capgemini bring to us?
The first is the appearance, unlike Wuling's previous design, Capgemini adopts a new family design language "wing dynamic aesthetics". The open front face atmosphere, the Hawkeye 4-lens system matrix headlights, the smooth waistline, the suspension design of the roof... Extremely youthful.
Followed by the interior, Capgemini's cockpit design is inspired by structuralism in the field of architecture, with a multi-level center console, with electronic gear levers, so that the ride space has been greatly released. In addition, the suspension independent 1920 * 720 ultra-high-definition LCD central control large screen has both design sense and functionality, so that road conditions, entertainment and other information are within reach, which greatly improves driving safety.
For this generation of models, it is worth mentioning its rear row, which is the "big four-seater" mentioned earlier.
Capgemini's seats are full of characteristics, the four seat backrests in the front and middle row can be flattened backwards 180° to form 4 large beds; secondly, the Capgemini middle seats can not only achieve 560mm movement in front and rear, but also support 160mm movement, so that the seats are spliced to form an intimate double seat.
When the number of passengers exceeds 4 people, because the third row of seats has the function of independently reclining, consumers can flexibly adjust to the 4+2 6-seat layout or 4+1 layout according to their actual situation, and the ride is very flexible.
In addition to the comfort of the ride, the space is large, Capgemini also has a five-star safety standard, this car is China's authoritative C-NCAP five-star safety standard for research and development, and on this basis is also equipped with 6 airbags to improve the safety performance of the vehicle.
This is not enough, the new car is also equipped with Bosch's new generation of ESP and ADAS intelligent driving assistance, collision warning, active braking and other auxiliary systems, in the 0-150Km/h full speed domain coverage of the adaptive cruise system, can be used in specific situations to achieve automatic follow-up, free driver hands to relieve fatigue.
With the "big four-seat" design, Wuling Capgemini has successfully gone out of the circle. Earlier, some people named it "Civilian Alpha", what is the happy experience of "getting on the car is home", I believe that Wuling Capgemini has given us the answer!