Since August 14, Baidu Homework Gang and the Ape Question Bank's "Little Ape Search Questions" have continuously erupted into a war of words, and even triggered a war at the level of legal lawsuits. Brother Value found that in addition to the peer fight between the two online educational institutions, two bystanders, Chalk Network and Self-media "Coldplay Lab", also "willingly" joined the war. The four-way war around online education is not lively.
Lawsuits: The plaintiff and defendant in two lawsuits of 80.01 million were in dispute
On August 17, Baidu issued an official statement saying, "Recently, there have been frequent public relations fights in the field of education apps, in which the mutual accusations of small ape search questions and homework gangs have aroused concern from all walks of life. Baidu, as one of the investors in the homework gang, was deliberately introduced into the fight by the little ape search question, and was framed and attacked for no reason, and hereby declares: "Even if the tree is a big move, it still refuses to touch the porcelain".
The statement said that "Baidu has never participated in any form in the dispute between the little ape search question and the homework gang, and there has never been a so-called "Baidu ordered employees to insult the earthquake victims and spread pornographic information to children" that was hyped up by the small ape search questions. However, In order to achieve the purpose of arousing attention and expanding its influence, Xiao Ape Search deliberately kidnapped the "Baidu" brand, arbitrarily attacked and framed it, and did not stop such infringement after consultation and warning, causing significant harm to Baidu's brand and goodwill in its personal Weibo and live broadcast content of Zhang Xiaolong, CEO of Beijing Chalk Blue Sky Technology Co., Ltd., a marketing company and its affiliates. In order to safeguard its legitimate rights and interests, Baidu has collected relevant evidence and sued the court against the main body of the operation of Xiao Ape Search, Zhang Xiaolong, CEO of chalk Blue Sky of affiliated companies, and other unscrupulous actors, as well as other marketing companies and related platforms involved. ”
Prior to this, the self-media account "Coldplay Lab" published an article titled "Baidu orders employees to insult earthquake victims and spread pornographic information to children, what else can't be done for money?" The article sparked controversy.
Subsequently, on August 22, Baidu filed a lawsuit against Chalk.com and Coldplay Labs, claiming that they seriously infringed Baidu's right to reputation and claimed economic losses totaling 15 million yuan due to infringement.
Cause: Because Baidu operation helped raise funds to refresh the record or maliciously attacked the opponent?
Value brother search found that this Outbreak of words war between the Baidu homework gang and the small ape search question, there seems to be two causes, according to the small ape search question held a media conference on August 14, there is enough evidence to confirm that this matter is a competitor company "homework gang" deliberately smeared, the small ape search question has reported the incident, and cooperate with the public security organs to investigate and collect evidence. On August 11, "Little Ape Search Questions" and "Ape Tutoring" were accused of hiding a lot of pornographic information, and the comment area was "sexually suggestive" and meaningful.
This is the reason why the little ape search question believes that the outbreak of war - deliberately smeared by the opponent.
On the evening of August 14, the Operation Gang issued an announcement on the official Weibo, saying that in the financing process of the Operation Gang, it continued to encounter groundless attacks and false accusations from a peer, trying to smear the Operation Gang and damage the brand reputation of the Operation Gang. According to the value brother, the previous homework gang just announced the completion of a $150 million financing, which is the largest financing in the field of K12 online education.
The above is the reason why Baidu's operation gang believes that the war broke out - the opponent's eye is red with record financing.
That is, the following ins and outs are as follows:
(1) On August 14, Baidu Homework Gang announced the completion of a financing of 150 million US dollars, exceeding the online education financing record of the Ape Question Bank;
(2) On the 14th, Xiao Ape Search, a subsidiary of the Ape Question Bank, held a media communication meeting to announce that Baidu Homework Help maliciously published pornographic information in the Little Ape Search Question Application, and cooperated with organized public relations dissemination.
(3) On August 16, Chalk Network CEO Zhang Xiaolong joined the battle group, Zhang Xiaolong said on the live broadcast platform that bad things have made Baidu do absolutely, cherish life, and stay away from Baidu and Baidu Homework Help;
(4) On August 16, the self-media Coldplay Lab joined the battle group and released "Baidu ordered employees to insult earthquake victims and spread pornographic information to children, what else can't be done for money?" " triggered a great reaction, and subsequently, Coldplay Labs published a number of articles on rubbing heat;
(5) On August 22, Baidu announced that it was suing Zhang Xiaolong and Coldplay Laboratories for 15 million yuan, pointing out that the two defendants seriously infringed Baidu's right to reputation;
(6) On August 24, Xiao Ape Search announced that it was suing Baidu Homework Gang, claiming 65.01 million yuan
Scuffle: Chalk.com CEO and self-media join the battleband
However, the value brother found that in the case of Baidu Homework Gang and Xiao Ape search questions, there are new teammates joining the battle group - Chalk Network CEO Zhang Xiaolong and self-media "Coldplay Lab".
Zhang Xiaolong of the chalk network said in the live video broadcast, "Bad things have made Baidu do absolutely, cherish life, stay away from Baidu and Baidu homework gang", and clearly regard Baidu as the role of the people's public enemy.
The self-media "Coldplay Lab" is even more unscrupulous, in addition to the release of "Baidu orders employees to insult earthquake victims and spread pornographic information to children, what else can't be done for money?" In addition to the controversy, a number of Baidu-related articles have been published in succession, including "Coldplay Lab: The Mistakes I Made, I Admit." Baidu, you made a mistake, do you dare to admit it? "I am the public account that scolded Baidu." Baidu claimed 5 million from me, but I did not claim 5 million.
The two seem to think that the fight between Baidu Homework Gang and The Little Ape Search Question is not lively enough, and it is necessary to stir up the wind and ignite.
Truth: Who has no bottom line? At least someone was rubbing the heat
Value brother found that the self-media Coldplay lab self-marketing ability is very strong, each of its self-media articles are very inflammatory and marketing effect, the self-media very like subjective judgment, this time is no exception. It uses Baidu's past evil to make subjective judgments, and then speculates on many articles written, but it is becoming more and more untenable.
After some netizens posted "Really a Mad Dog Hope Baidu Is Tough and Cure These Self-Media", Baidu, which has been hacked in the past, has been surprisingly supported by dozens of Employees of Internet companies including 360, Ali, Tencent, JD.com, 58 Tongcheng and so on on anonymous social networking sites.
A former 58-city employee said, "Don't you understand Coldplay routines? Or is it also brainless. Coldplay: I make rumors, but you Baidu did bad things. Baidu: I have evidence that you are spreading rumors. Coldplay: I just made rumors, I made money, but you Baidu did bad things. Baidu: I fuck, also this routine, I sue you for rumors. Coldplay: Suing me I can't afford to pay back, let's see Baidu bullying people, Baidu bullying little girls! Baidu: Sleeper... Rumor-mongering is also the right one
An Ali employee said, "It is not right for the article to take speculation as a fact. The self-media is also responsible for speech, and freedom of speech is not indiscriminate. Baidu's black history everyone knows, but this can not be used as a reason for you to fabricate the facts, to use an inappropriate analogy, other people's windows are broken, you go in to steal things, and there is a reason? In this way, it is estimated that in the future, the state will issue policies, and the self-media will have to go to the Press and Publication Bureau for the record before they can operate. ”
Baidu Homework Gang and Little Ape Search for the lawsuit war, bumped into chalk network and "Coldplay Lab" such a rubbing heat, it is really some unexpected.