In the current era of electronic products, the once popular cards are now rising again, in the mouths of many elementary school students, what you hear is not necessarily whether to go on the road or go down the road after playing the glory of the king, but more "I have a shining Diga, what do you take and I?" ”
This so-called "Glitter Diga" is one of the most popular Ultraman cards among students today, and collecting such cards requires the purchase of card packs of different values, which contain a variety of related cards, and these cards vary in value due to their rarity.
Students form their own new social network by collecting and exchanging cards, etc., and these Ultraman cards have become a new type of "social currency" among them.
Ultraman cards are becoming the "hard currency" for classmates to socialize
Through the investigation of shops near a number of primary schools in the city, the reporter found that although it was during the winter vacation, there were still many students who came to buy card packages. On February 9, in a stationery store near Jianshe Street in Decheng District, the Ultraman card bag placed in the "C position" of the store was particularly conspicuous, and just when the reporter looked at these card bags of different price points and wondered, a primary school student excitedly ran into the store and resolutely took out cash to buy two packs of cards.
Through subsequent communication, the reporter learned that the primary school student was 9 years old this year, and immediately chose to buy a card bag after getting pocket money, hoping to open a rare Ultraman card owned by other children. Under the coaxing of other accompanying students, the primary school students decided to open the card bag on the spot and witness it with everyone, and the atmosphere of the scene reached a climax in an instant. Their mouths shouted "XR" one after another, and from the excited expression, this card opening package link was no less than the gambling stone of "one knife poor and one knife rich".
However, just when the reporter was still confused about what kind of slogan "XR" was, the grand opening of the card bag had come to an end. Unfortunately, the classmate did not draw the ideal Ultraman card, and his companions also made a sigh. The elementary school student decided to choose another auspicious day and open another card bag.
Although the result was not happy, but the whole link can be described as one after another, even if the reporter can not understand the cards, as a bystander is also mobilized emotions. At the same time, Mr. Wang, the owner of the stationery store on the side, seems particularly calm, and he has long been accustomed to this exciting scene, looking at the busy streets with his eyes.
Mr. Wang told reporters that in addition to the exciting card opening package link, the on-site card exchange link is also very interesting. The moment many children open rare cards, the children around them will flock to exchange them for cards that match their value but repeat themselves. Because of this, being able to have a rare card has become the dream of many children, but most of the cards after opening the card bag are duplicate cards, so many times a pack of cards may only leave one or two after opening, and sometimes it may be discarded directly.
Merchants: The rare card burst rate is proportional to the price of the card package
"During the holidays, there are many fewer students coming to buy card bags than usual, and there are more than twice as many 'little customers' during school days as there are now." According to Mr. Wang, the owner of the stationery store, the price of the Ultraman card bags he sells here ranges from 1 yuan to 30 yuan, although there are also higher-priced card bags when purchased, but considering that the sales group is mainly for primary school students, and their spending power is very limited, so there is no purchase of "high-end goods".
Although these Ultraman card packs at different prices are only the size of playing cards, if they can draw a shiny and rare card from it, no matter who they are, they can instantly transform into an idol in the eyes of "small card fans". "The rarity of cards is roughly divided into R, SR, PR, SSR, HR, etc., in addition to transparent cards, signature cards, sidecard cards, etc." Mr. Wang told reporters that the price of the card bag is different, the probability of opening rare cards is also different, in general, that is, the higher the price of the card bag, the greater the chance of opening a rare card, when a pricing level is reached, the lower limit of the rarity of the cards in the card bag will also be increased.
Not only that, in addition to the rarity of these cards, there are a variety of different versions, such as thunder version, nebula version, dazzling version, competitive version and dozens of others.
In addition to offline sales, this ultraman card also has many sellers online. Major online sales platforms enter the keyword "Ultraman Card", and there will be many related contents such as "Ultraman Card New Year Gift Box", "Ultraman Card Black Diamond Edition", "Ultraman Card Collection" and so on. By browsing the sales of merchants, the reporter found that the online Ultraman card sales are also very hot, and the online platform sells not only card bags, but also merchants directly sell rare cards at high prices, and some prices can reach more than 100 yuan.
"There are more types of card packages sold online, including many high-end goods with higher prices, so its corresponding consumers are also different from offline, in many cases, some "old card fans", and compared with offline, there are relatively more pirated card bags sold online." Mr. Wang said that in the eyes of interested people, a rare card is not only worth more than 100 yuan, but for those who are not interested, these cards are worthless.
Parents: In the face of the "hot" phenomenon of set cards, there are joys and worries
"In my house, there is a big box of this kind of Ultraman card, which is bought by children, although the price is not expensive, but it is too diligent to buy, and the child will follow the devil." When interviewing at a stationery store in the city, the reporter met Ms. Li, a citizen who came to buy ultraman card bags with her children, and Ms. Wang looked sad during the child selection process. In her opinion, although the price of the card bag is acceptable, the obsession of the child makes her very worried.
After some haggling, Ms. Li, who was unable to resist the child, bought 3 packs of Ultraman card bags for her at different prices. "Don't look at the fact that he's just started elementary school, he doesn't know a few words, but he can say Ultraman's name on these cards." Under the witness of the reporter and Ms. Li, the card bags in the children's hands were also opened one by one, and then the children began to introduce the cards one by one.
In the process of the child's introduction and display, the reporter experienced the feelings of Liu Grandma when she entered the Grand View Garden, in the eyes of adults, a simple card actually has such a complex classification, not to mention the different Ultraman names on the card, which is impossible to distinguish, but all this is "clear door" for a child who has just entered primary school.
"Every time I watch a child play this kind of card, I am quite worried, first of all, this is the invasion of foreign culture, and then I feel that the child is a bit addicted, and I want to stop it, but the children around him are also playing this, and I don't want the child to have no common topic with other friends." 」 Looking at the child's joyful expression, Ms. Li was still not happy, "If you study like this, how good it would be!" ”
Like Ms. Wang, the children of ms. Zhang, a citizen, are also obsessed with this ultraman card, but for this situation, Ms. Zhang does not think there is any harm. "When we were young, we had similar enthusiasm for collecting cards, like the water margin card in the face of the little raccoon, and then the game king battle card, at that time everyone was very obsessed, but this emotion came and went quickly." Ms. Zhang said.
In addition, Ms. Zhang believes that the collection and exchange of ultraman cards is one of the ways for many children to socialize, children play cards together can not only cultivate social skills, but also their time to play mobile phones and watch TV has been significantly reduced, although the cards themselves are not valuable, but the cost is within an acceptable range, so she is not opposed to children buying ultraman card bags in moderation.
Experts: You can take the opportunity to cultivate your child's financial thinking and hobbies
In response to the fact that many children are obsessed with ultraman card collection, the reporter contacted Wei Xue, a counselor at the College of Chemistry and Chemical Engineering of Texas College and a second-level psychological counselor. Wei Xue told reporters that children are obsessed with the collection of Ultraman cards, to a certain extent, they are addicted to the sense of achievement and satisfaction of rare cards obtained through the form of "blind box", similar to the opening of the card, the collection link to a certain extent to meet the children's curiosity, card battle also meets the children's love to play psychology, and in the process of group communication, they will also discuss this topic, which also makes the child have a strong sense of collective belonging.
In addition, for children whose physical and mental development is not yet mature, if they cannot reasonably control their purchase of cards, it is likely to prompt them to gamble, compare, show off their wealth and other psychology, thus affecting the healthy growth of children.
Wei Xue believes that children in every era have their own toys. As one of the toys that children are interested in at present, as a parent, remember not to blindly suppress and stop, because it is easy to cause children's rebellious psychology, and eventually it will backfire. Parents should control their children's moderate purchase of card packs when conditions permit and do not affect their children's learning and physical and mental development. At the same time, parents should seize this opportunity to guide their children to think before buying cards, so that they can put an end to impulsive consumption, learn to control consumption desires, and cultivate children's financial and business thinking.
Wei Xue said that parents can also take this opportunity to cultivate their children's interests and hobbies, just like the current Ultraman card, parents can take this opportunity to encourage their children to hand-draw Ultraman patterns, so as to cultivate their children's interest in painting. All in all, anything can be a double-edged sword. Parents must guide them correctly on the basis of respecting their children, so as to help their children improve themselves.
"I think parents should also see the psychological activities of the children behind the set card, and can increase the time spent with their children through outdoor activities, parent-child fun games, etc., to help children get satisfaction in actual activities and games, experience a sense of achievement, and enhance self-confidence." Wei Xue pointed out in the exchange that for this situation, the school should also be vigilant, through the development of tug-of-war, sports, group auxiliary and other activities, to enhance the in-depth understanding between students, enhance class cohesion, so that students in the class, school to get a sense of belonging, break the Ultraman card social.