If the product has no topic, then cost becomes the only basis that can be compared. "Consumers always have to find something different. Thus, if you are not able to excel

If the product has no topic, then cost becomes the only basis that can be compared. "Consumers always have to find something different. So if you don't get to give them a difference in an outstanding way, they're going to look for the one that's probably the worst: price. Keynote Speaker and Differentiation Consultant Scott. Scott McKain writes in his book Create Distinction. He went on to add, "Differentiating, standing out, and getting attention in a homogeneous ocean are critical to a company's continued growth and profitability." ”