The sinking market blind date live broadcast is hot, and some professional red brides earn more than 10,000 yuan a month

Huaihua News Network (reporter Luo Dan) According to the data of Zhen'ai Network, more than 60% of single young people do not have too many opportunities to contact the single opposite sex that can develop romantic relationships, 30% of people said that there are only about 3 suitable opposite sexes that can be contacted every year, so online blind dates or "cloud blind dates" came into being, especially the red bride blind date live broadcast with a guiding nature, but also acted as a "blind date counselor" for singles. Nowadays, live dating has ushered in its own spring in the sinking market. Recently, the reporter conducted a week-long investigation, found some relevant accounts on a certain platform, and interviewed some relevant people who did not want to be named by watching the live broadcast.

At present, in the domestic blind date market, there are many cities in the third and fourth tiers and below that are still to be developed. In the sinking market, there is still a lot of room for development of marriage and social networking, not only small-town single young people expect someone to help them find a life partner, but also many traditional small and medium-sized marriage agencies urgently need to be transformed. With the successive layout of the sinking market blind date live broadcast by Internet companies, the demand of the sinking market has also been further released, and the phenomenon of the town bao mama live broadcasting as a popular bride and young men and women nagging between blind date live broadcasts has become the daily routine of major blind date live broadcast platforms.

"Let's go! Go on an online blind date. A young man from Huaihua said in a dating group in the same city. There are not a few people who share the same demands as this young man. "Because of its openness, the live blind date allows the audience to watch, which not only increases the popularity of the live broadcast room, but also makes the entire blind date process more visible," said an operator of the blind date live broadcast platform. With these advantages, the blind date live broadcast is accepted by sinking users and is becoming the main platform of the sinking blind date market. The main gameplay of the blind date live broadcast is to "red bride, male guest, female guest" as the main model, the red bride plays the role of the traditional matchmaker, creating an atmosphere for male and female guests, avoiding cold and active atmosphere, effectively solving the problem of sinking users "no confidence in themselves", male and female guests through the guidance of the red bride to complete the final pairing.

Because the live broadcast platform emphasizes authenticity, neither red brides nor male and female guests can use the beauty function to show the real face, which is more secure for all parties. Ms. Li, a local person in Huaihua who has been engaged in traditional marriage brokerage for many years, told reporters that she began to transform into a red bride anchor three years ago, because some people have small social circles in prefecture-level cities or counties, and they cannot make more friends of the opposite sex, so traditional blind dates can no longer meet the needs of this part of the people, and everyone is eager to find their other half through the online blind date live broadcast model. As of now, her monthly income has also increased from the previous 5,000 yuan to about 10,000 yuan now. Ms. Li said frankly that the quality of online red bride live broadcasting is uneven, and the platform wants to make money and traffic, so it can only find ways to let male guests brush gifts, otherwise they will let male guests get off the wheat. "Although it is not very moral, it is not difficult to earn more than 10,000 yuan a month."

In terms of business realization, the model adopted by each company is basically the same. Taking Douyin as an example, its basic services all adopt the free model, and due to the existence of red brides, the benefits will be further amplified. As mentioned earlier, the red bride can implicitly imply that the male guest brushes the gift, otherwise the male guest will not be enthusiastic to help the male guest during the blind date, and the main income of the red bride in addition to the platform subsidy, the most important is the gift commission.

For the prospect of blind date live broadcasting in the sinking market, many traditional marriage matchmaking platforms also very much want to enter the game, but the standardization of which also needs further legal supervision, with the entry of new and old players, the competition of blind date live broadcast in the sinking market is bound to be more intense.

Source: Huaihua News Network

Statement: This article has indicated the source of the reprint, if there is any infringement, please contact us to delete! Contact email: [email protected]