Book Introduction

Media industrialization has become a major trend in media development. Media management and management is an inevitable requirement for the development of media industrialization. Media management and management capabilities have become a necessary condition for media organizations to survive and develop in a fiercely competitive environment.

This textbook combines theory and case, and the core content includes: media management and management in the process of industrialization, organization and production of media products, the relationship between advertising business and media management, media form and media integration, media audience analysis, media marketing channel management, media brand management, media technology innovation management, media human resource management, media financial management, government regulation and legal management of media management, etc.

About the Author

Chu Mingqin, a native of Nanyang, Henan, is an associate professor, a master tutor, and a young backbone teacher of Zhengzhou University, mainly engaged in media economy, cultural industry and industrial economic research. He has published 17 academic papers in CSSCI source journals, 2 of which have been reprinted in full by the Chinese Min University's photocopied newspaper materials (library). He has presided over 5 provincial-level projects, 6 departmental-level projects, and published 1 monograph. Among them, the 5 achievements presided over by him won the first prize of the Henan Provincial Department, and the monograph won the third prize of the Sixth Henan Provincial Government Development Research Award.

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Teaching Resource Sharing | Media Management and Management

Book Introduction

About the Author

Table of contents of the book

Courseware presentation

How to get it

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