How to localize the foreign IP behind the "Turandot: The Origin of the Spell" controversy

On October 25, the movie "Turandot: The Origin of the Magic Spell" is being screened, which tries to integrate traditional Chinese culture and oriental aesthetic concepts with the help of Western classic opera IP, but at the same time, this deconstruction of the original story has also caused some controversy.

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From the opera stage to the big screen, "Turandot: The Origin of the Spell" takes the "tricolor bracelet" with fantasy color as the thread throughout, and makes a new adaptation of the love story of Princess Turandot and the exotic prince, through the reversal of bad luck, the resolution of national hatred and family hatred, and one of the four great inventions of ancient China, gunpowder in the form of brilliant fireworks, to promote the spread and exchange of Chinese and Western cultures, depicting the triple core of love, courage and peace in "Turandot: The Origin of the Curse".

Starting from "Wolf Warrior 2", which ignited the summer film market in 2017, domestic films have long been without a single-film box office volume of more than 5 billion blockbusters, and the box office ceiling and the audience's aesthetic threshold have been repeatedly raised.

However, under the influence of the epidemic, the lengthening of the production cycle, the audience's desire to watch movies has not completely warmed up, to some extent, or only in terms of a specific genre, the current path of Chinese film creation is not getting easier and easier, but more and more "difficult", such as the fantasy love theme that tries to integrate the concepts of the East and the West, including "Turandot: The Origin of the Spell".

In fact, whether it is the cast, the production team or the IP volume, like "Turandot: The Origin of the Spell", each individual index is undoubtedly "excellent", but after it is integrated, how to stimulate the strongest and most wonderful chemical reaction? How to play a good hand and overcome the "water and soil dissatisfaction" of foreign IP localization and "this road is not open"? It may still be a long-awaited solution, but it is certain that "Turandot" is not the first solver, and there will be people who are willing to explore it again in the future until they succeed.

Source: China News Network