At the daily press conference of the Beijing Winter Olympics held yesterday, Ioannis Exacos, CEO of the Olympic Broadcasting Service (OBS), announced to the media that the Beijing Winter Olympics became the highest-rated Winter Olympics in history on the fourth day of the winter olympic games.
On February 10, the Beijing 2022 Winter Olympics Freestyle Skiing Aerial Skills Mixed Team Final, the Chinese team won the second place. Photo by Xinhua News Agency reporter Xu Chang
Ianis said that the job of OBS in the event is to provide content to broadcasters and produce content, and even now in the face of the epidemic, OBS has been working to overcome the limitations of the epidemic and provide the most innovative broadcast of the event to broadcasters. This is also the first time that UHD and HDR technologies, also known as ultra-high definition and high dynamic range 4K technology, have been used for broadcasting and production at the Winter Olympics.
OBS has provided more than 6,000 hours of content for broadcasters, and the game itself is close to 1,000 hours. All content can meet the needs of digital broadcasting, and different platforms and media have different content. After each race, OBS also conducts interviews with athletes. All content can be adapted to different platforms of media to tell the Olympic story.
The Tokyo Olympics broadcast 11,000 hours of content, while the Beijing Winter Olympics already have more than 6,000 hours of content, which has set a new record in the broadcast history of the Winter Olympics.
Ianis said OBS has been looking for new solutions for many years. As you can see, OBS used 3D playback technology for the first time in winter projects. In addition, OBS has also conducted virtual analysis of some projects, especially those that are not well understood.
In addition, 35% of OBS's approximately 4,000 employees are from China, which is precisely due to the maturity of the technical capabilities of Chinese employees. Many of the employees are also the "legacy" of the 2008 Beijing Olympics, many of them are very enthusiastic and technical young people, obs is also very happy to join the operation team. "I'm sure there will be a lot of them who will continue to work with us in the Olympics in the future." Ioannis said.
Ianis said that in addition to the rights holders, OBS integrates all the content into its own digital platform olympic.com. At present, the number of people watching the Beijing Winter Olympics on this platform has exceeded 45 million people, more than the entire period of the Pyeongchang Winter Olympics combined.
In addition, in Japan, the United States, Canada, South Korea, beijing Winter Olympics ratings are very high, OBS is very satisfied with this, but also convinced that the broadcast goals of this Winter Olympics will be achieved.
Ianis said that social media is also an area of great concern, yesterday on all Olympic social media, the Beijing Winter Olympics received 2 billion people's attention, and yesterday added 5 million viewers. The Winter Olympics and the Summer Olympics are generally considered to be different because the number of participating countries and regions is not the same. "So having such a number is already very satisfying for us." Ioannis said.
Source: Beijing Daily