At 8:00 p.m. Beijing time on February 4, the Beijing 2022 Winter Olympic Games opened, and the whole performance brought a strong visual impact and artistic enjoyment to the audience, and was widely praised by audiences at home and abroad.
During the opening ceremony delegation entry, the Canadian delegation's costume successfully attracted everyone's attention, and its bright colors, with Lululemon's unique cut, allowed athletes to wear different styles.
The Canadian delegation's down jackets were instantly robbed, Lululemon's official website was paralyzed several times, and international students in Canada got up in the morning to receive a call on behalf of the buyer, which can be described as very hot.
As we all know, the Lululemon brand has been focusing on high-end yoga clothes since its inception, and its market share is far ahead of other brands. After successfully serving as the clothing of the Canadian Olympic team, Lululemon broke the public's impression of the "bloated" down jacket, the color adopted a more fashionable maple leaf red, and the down jacket was removable, which could be freely switched between long, short and vest.
Lululemon also earned enough eyeballs through the successful "marketing" of the Olympic Games, and promoted its own brand image well, so that everyone's impression of it is no longer limited to yoga pants.