Don't get on top of things, and you won't suffer losses.
Has your circle of friends also been swept away by the Winter Olympics recently? In addition to the Olympic athletes, the one that appears the most in my circle of friends is: the ice pier is too difficult to buy! How hard is this thing to buy? I opened the computer with doubts.
Until I saw this... You know, the last time I saw someone fighting so hard to queue up to buy something or buy affordable housing in Beijing, the lucky goose who bought a house at that time has now risen more than ten times. So...... What are they drawing? Just as I searched for the cause with a spirit of exploration, a new plot took place.
Not only can you not buy it in the middle of the night, but the price of the ice pier has also been increased tenfold by the transfer, and this value-added effect can be called the best financial artifact in 2022. But don't go up, similar cases of ice piers suddenly selling well are not uncommon in China, and it can be said that they are "commonplace" in the automotive field...
In fact, the ice piers were already on sale before the Winter Olympics, and they were really bought casually at that time. But with the success of the opening ceremony of the Winter Olympic Games and the various supernatural performances of the Olympic athletes, the patriotic feelings of the masses were ignited at once. If you can ski silently take out your ashed skis, what if you can't ski and want to participate? The cute ice piers became the best choice.
This enthusiasm is not like the Tank 300 was just released, when the Chinese brand that was still focusing on the stack configuration to increase sales by cost performance suddenly exerted efforts in the segment of hardcore off-road, breaking the "monopoly" of hardcore models such as the Wrangler for many years and raising Chinese manufacturing to a new level, which is indeed exciting. And compared to the price of the Wrangler, the tank 300 can be done at less than half the price, which greatly reduces the threshold and allows most people to have the ability to support this wave of feelings, so at that time, the tank 300 schedule was full, and the waiting car was half a year smaller.
With the success of the tank 300, the Great Wall continued to explore another way, launching the Cyber Tank 300, the sci-fi "skin" plus the limited attributes of 3000 units in the country, who is not confused?
So the price of 308,000 Cyber Tank 300 was speculated by car dealers to 400,000 or more, which should have room for value-added in the future, and the emotional plus limited quantity is really YYDS. The hot scene of the ice pier is also obviously related to the rarity of the number, the opening of the Winter Olympics is during the Spring Festival, the factory that manufactures the ice pier has taken a holiday break, which leads to the ice pier purchased by people during the Spring Festival can only consume the inventory before the festival, but fortunately, the ice pier factory has been in the first eight urgent start, I believe that the day of one household and one pier will come soon. So calm down and wait to have an ice pier, this principle of domestic Racing owners should have some experience.
Toyota Xena has always been a best-selling MPV in North America, and some will be seen in China before, compared to other MPVs currently on the market, Xena is more radical in design, which has also attracted more attention from domestic consumers. After receiving attention, domestic consumers also ushered in the news that Xena will be produced by GAC Toyota, which is undoubtedly a good thing. However, after seeing the "noble" status of Raelfa and Alpha's markup, Guangfeng also seems to want to make a profit by this status. But they ignore that the choice of domestic Syna and the choice of Alpha group is very different, Elfa and Lexus LM in the country can be said to be a symbol of status, the group that buys these two cars is to put it bluntly " not bad money". The group that chooses domestic Xena is mainly to meet the needs of families, and may be richer in budget than the people who choose other MPVs, but they will not be slaughtered by the price increase and silent.
So the domestic saina that adopted the price increase strategy was pre-cooled, consumers did not buy it, and the two sides did not stalemate for too long.
In fact, not only in the automotive field, but also in the digital field, there is also a certain phenomenon of mark-up. Huawei's Mate X2 at that time, if you want to get the goods, you basically need to increase the price by more than 5000, which is to grab it and earn it. In the early days, there was also a certain brand of hunger marketing markup purchases, which shows that the price increase has a "wide audience".
From this point of view, when something is hyped up to be very hot, it is not an excellent choice to start with a price increase. If you have strong needs and strong financial support, you can ignore this advice. But I believe that for most people, rational consumption will definitely make you spend less money, after all, although there is a "certain fish" pocket after impulsive consumption, the odds are still not low. So don't get on the top, wait and don't lose.
Editor-in-Charge: SeaGreen
Author of this article: Guangqu Road Car God
This article was first published in Geek's Choice, please contact Geek Jun (ID: geekparker).