Recently, the well-known brand of chocolate Hershey Company
It was exposed to withdrawing cabinets and closing stores in China
Rush to Weibo hot search
Yesterday (February 10)
The reporter inquired and found
At present, it is impossible to search for the Hershey Tmall flagship store
And a variety of goods in the Hershey Jingdong self-operated flagship store are out of stock
Hershey was rumored to "withdraw from the Chinese market"
Recently, some media reported that some of the original hershey chocolate distributors revealed that Hershey (China) Investment Management Co., Ltd. has been evacuated from its office in Xinmei Union Square, Pudong New Area, Shanghai. As early as the beginning of 2021, Hershey was also rumored to "withdraw from the Chinese market".
According to public information, Hershey is a North American chocolate and chocolate confectionery manufacturer, the company is located in Pennsylvania, is a 105-year-old long-established company, in 1995 into the Chinese market.
The reporter noted that the industrial and commercial information shows that Hershey (China) Investment Management Co., Ltd. has produced liquidation information on November 20, 2021, the head of the liquidation team ROHIT GROVER, and the members of the liquidation team WILLIAM CHRISTOPHER PRITCHETT and Zhao Zhihua. The company was established in April 2001 with ROHIT GROVER and a registered capital of approximately US$840 million. Prior to this, on May 13, 2021, Hershey Chocolate Sales (Shanghai) Co., Ltd. was registered and established with a registered capital of US$2.5 million, wholly owned by HERSHEY (Hershey) and legal representative zhao Zhihua.
Hershey: The rumors are not true
On February 10, Nandu reporters asked Hershey for verification, and the customer service staff responded that its Shanghai office was still working, and the relevant rumors were not true. Regarding the problem that Hershey shows that many goods on the e-commerce platform are out of stock, the follow-up will be replenished, and the specific customer service of the e-commerce platform can be consulted.
According to Red Star News, Hershey said that the shortage of hershey Jingdong self-operated stores was due to the surge in sales of Hershey products during the Spring Festival, resulting in a shortage of supply. Hershey is solving the supply problem with the dealers, and with the end of the Spring Festival and the supply of new dealers, the follow-up goods will continue to keep up.
As for the termination of the online flagship store, Hershey said that the Tmall flagship store is undergoing renovation, and the launch time of the new official flagship store is expected to be at the end of February.
For the future to withdraw from the Chinese market? According to Red Star News, on February 10, the relevant person in charge of Hershey China said that China has always been one of the important markets for Hershey, and Hershey will continue to invest in the Chinese market and lead dealers to continue to promote business in China. In the future, Hershey will adopt a new business model to better and more flexibly serve the needs of Chinese consumers. On the production side, Hershey will switch from domestic production to import production. In terms of channel expansion and distribution model, Hershey will deepen its close cooperation with hundreds of dealers to consolidate offline channels and expand new growth points of e-commerce platforms.
At the same time, Hershey said that in the future, it will expand the market for baking and snacks, and carry out in-depth cooperation with emerging catering channels to meet the localization needs of Chinese consumers.
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New Media Editor Zhai Yujing