The DPC leagues of the dota2 divisions of the dota are about to usher in the playoffs of the first season of the new year, and many teams that were not optimistic before the game in the first DPC season played unexpected performances in the new season, and some of the teams that used love to generate electricity finally found their own sponsorship. Not long ago, the North American team UND announced that it was signed by the North American e-sports giant club TSM, and recently the European team team team Team Tickles was also revealed to have been signed by the Canadian e-sports organization Gaimin Gladiators, and the two teams' first season of brilliant performance can also be regarded as a harvest.
However, it seems that not all teams are on the road to sponsorship, and whenever a team finds sponsorship, QC has to be pulled out and "publicly executed" once. QC has been in a state of no sponsorship for a long time, and the team can now maintain normally by relying on the team players to generate electricity for love. I believe many people remember that there was a loser interview session in the Kiev major last year. QC was interviewed by ccnc, the second player in the team, when ccnc's speech was moving, "We have no sponsors, so we can only thank ourselves" The sentence made QC's sponsorship issues have been in the spotlight after the end of major. But now that the UND in the division has found sponsorship, why has the team, which has remained in the top three in North America for many years, been unloved?
First of all, the sponsor sponsoring the team cannot rely on charity, but needs to rely on sponsorship to bring the benefits they need. Generally speaking, the biggest benefit is the advertising effect, and there are two situations that can meet this, the first is to achieve good results and increase visibility. For example, the former OG only sponsored one Red Bull before becoming the hegemon of the major, but later not only won several major championships but also won the TI double crown, so OG became famous and sponsored continuously. Of course, sponsors may not necessarily choose to sponsor such a team that is already very famous, after all, such a team is generally expensive to sponsor. Some sponsors will look for potential teams to make venture capital, such as the sponsors who were still unknown before TI last year won the championship. So in contrast, UND has an advantage over QC in this regard, because the younger age of UND players has unlimited possibilities, while the QC group of players is mainly veterans, and the possibility of breaking the upper limit in the future is very low.
There is also a kind of team that is large enough traffic, even if the current performance is poor, but it will still be favored by sponsors, the more obvious example is alliance in the European region, the TI of the A team has won the championship for a long time, which does not provide too much advantage for the team in terms of pulling sponsorship, but alliance has always been active in the first-line team in the European region, and the team itself has considerable fans. So even after falling into the A-League this year, the sponsorship of team A is still one of the most numerous teams in Europe. On the contrary, QC has always been like a wanderer team, with a small fan base of team background and culture, coupled with a division that is not high in itself, so this series of factors is the fundamental reason why QC has been unable to find sponsorship.