China Business Intelligence Network News: In 2021, the consumer home cooking boom has declined, and the cookware market has begun to pull back. According to the total data of Aowei Cloud Network (AVC) online push: the overall online retail sales of cookware in 2021 were 10.33 billion yuan, an increase of 0.9% year-on-year, and the retail sales volume was 76.19 million yuan, down 0.2% year-on-year.
Data source: Aowei Cloud Network, China Commercial Industry Research Institute collation
In the post-2021 epidemic era, costs have increased, demand has been low, and long-tail brands have withdrawn. The proportion of online channels continues to grow, accounting for 45% in 2021, and is expected to reach the proportion of five or five points in the next three years.
Woks as a kitchen cookware just need to show strong vitality. The trend of woks is mainly manifested in two aspects: material upgrade - 316L stainless steel, titanium and other healthy materials share increase; experience upgrade - micro-pressure technology to lock water preservation, reduce cooking time, intelligent temperature control system prompt oil temperature and fire off time, for novice Xiaobai is extremely friendly. Pressure cookers have become the fastest growing category under the trend of a sharp decline in pork prices. With its super high appearance value, the enamel pot is out of the circle, adding pumpkin pots, tomato pots and other shapes, and began to integrate national style, IP and other elements. Under the trend of nesting, the scale of pot and pan sets has expanded rapidly. The three categories of frying pans, steamers and kettles are threatened by the substitution of small kitchen appliances, showing a weak situation.
For more information, please refer to the "Research Report on market prospects and investment opportunities in China's Cookware Industry" released by China Commercial Industry Research Institute, and China Commercial Industry Research Institute also provides industrial big data, industrial intelligence, industrial research reports, industrial planning, park planning, 14th Five-Year Plan, industrial investment attraction and other services.