In the annual "Be Your Change" (Reshaping My Rights) annual topic blockbuster released by Italian high-end lifestyle brand BRUNELLO CUCINELLI, Beijing Winter Olympic champion and Chinese freestyle skier Gu Ailing made a surprise appearance to tell her own journey of change.
"Be Your Change" is BRUNELLO CUCINELLI's annual topic, offering a new perspective on the classic topic of "change". In BRUNELLO CUCINELLI's philosophy, change always starts with people. Although it is impossible to change the world by individuals alone, the changes and achievements of themselves harvested in the process will eventually achieve a better self, which coincides with Gu Ailing's spirit of constantly breaking through boundaries and actively seeking change. In the freestyle skiing arena, which is generally not favored by Asians, she does not set limits on herself, relying on extraordinary courage and tenacity to break through obstacles and prejudices, and finally win world-class glory.
Carolina Cucinelli, brand's Global Communications and Digital Director, the initiator of the annual topic of "Be Your Change", commented: "As a young woman, Gu Ailing perfectly embodies the values of trust and hope. She is an extraordinary athlete and a symbol, a model for the younger generation. We really appreciate her strength of personality and the way she spreads positive energy and inclusion. These fit perfectly into the core spirit of the "Be Your Change" topic.
Through Gu Ailing's true and moving narration, BRUNELLO CUCINELLI is sending a positive signal to the world: to show, to love, to bravely build dreams, and to insist on pursuing dreams, in order to achieve self-transformation. The world won't change very often, and the real change will be on its own.