The 4th CIIE is about to open!
"Clover" will become a gathering place for world brands,
The world's new product launch and international trend-setting place!
What are the eye-catching exhibits at this expo?
Little new for you in advance spoilers!
Xiaoxin learned from the promotion meeting of the consumer goods exhibition area of the fourth CIIE held yesterday that the scope of exhibits in this year's consumer goods exhibition area mainly covers four theme sections: smart home appliances and home, beauty and daily necessities, fashion trends and jewelry, sporting goods and events.
Among them, the green smart home appliances and home area through the scene layout, immersive experience, so that the audience in the museum, it seems to step into a warm and beautiful "home", the different display areas in the museum is the "home" in the different space scenes, step by step, to create a green and intelligent beautiful home living space. Among them, Panasonic will debut the modular space with recyclable resources and hydrogen energy cooling, heating and electricity integrated energy utilization solutions; Xidrui will bring the world's first zero-carbon hydrogen power boiler; BSH will make its world debut Bosch sterilization and purification device equipped with innovative plasma technology; Delong will display a home artificial intelligence coffee machine that can intelligently identify coffee bean categories and select beverage types, as well as a robotic arm that can assist in coffee production; IAM world premiere "Liang Bai Kai" (tentatively named) series of new products. Through the study of Chinese drinking habits, we create a drinking water product that "boils in 1 second, cools down in 1 second, and drinks in 3 seconds until it is cool and open".
Some exhibits of BSH
The fashion trends and jewelry sector includes LVMH Group, Kering Group, Richemont Group, Burberry Group, Tapex Group, Fast Retailing Group, Aites Group, Swarovski Group, etc., of which the world's three major fashion high-end consumer goods giants gathered at the Expo for the first time. Uniqlo will create a 1,000-square-meter "Wonderland of Tomorrow", display a 3D giant knitted skirt knitted with a woolen thread in the C position, show the new technology of integrated molding, and its third global flagship store opened in Beijing Chinese mainland also chose to appear during the Expo.
Uniqlo will be exhibiting a giant 3D knitted skirt woven from a single piece of wool
In the exhibition area of more than 9800 square meters of sporting goods and events, FILA, PUMA, Formula 1 World Championship (F1), Maresawa Bicycle, Monaco Football Club, Olympic Council of Asia, etc. are all debuting at the Expo, and some companies will explore the niche sports market through the Expo. Among them, Adidas brought its own propulsion of 4DFWD running shoes, which combine athlete data and digital photosynthesis technology developed 4D midsole technology, which can convert the vertical impact of runners touching the ground into forward propulsion, and strive to reduce the braking force of the running process and create a smooth running experience. Decathlon's world premiere innovative skis for infants and toddlers can help children from 1 to 4 years old easily experience the real ice and snow fun, and will also launch the world's first universal roof tent, which can be built in one minute.
Decathlon's infant snowboards
With the first addition of German Beiersdorf and Japan's Kosai Co., Ltd., the world's top 500 and leading enterprises in the beauty and daily necessities zone have risen to 12, and all the world's top ten cosmetics brands have participated in the exhibition. Coast Jun learned that this year, the special zone focuses on the new empowerment of beauty technology, focusing on the application of new technologies such as enhanced virtual reality, big data, artificial intelligence, and environmental protection technology in the beauty industry, providing a display platform for beauty companies to further digitally transform.
Among them, L'Oréal's "Water Saver", which uses the diversion principle used in rocket engines and the core water optimization technology used in the water flow, is a sustainable and innovative hair washing equipment that can reduce water consumption by 80%; the "lipstick printer" displayed last year changed from a concept machine to a commodity, which can "print" personalized lip glaze colors based on PERSO technology. Amorepacific's new "anti-shedding" shampoo, which debuted in the world for "National Makeup Special Word", is an effective solution to improve the three major hair loss problems of hair seam on the top of the head, overall hair loss, and hairline shifting back. Kao will take visitors to explore one of the important achievements of Kao's "essential research" - Kao is the world's first RNA monitoring technology that extracts RNA from sebum (the basic molecule that produces various proteins in the body based on DNA information) for analysis, providing the possibility of grasping the state of the body and the possible changes in the future state of the body.
Some of the exhibits brought by L'Oréal
After visiting the consumer goods exhibition area,
Let's take a look at the "famous scene" in the technical equipment exhibition area.
At the Epson booth, there will be a power generation bicycle, and the electricity generated by the visitor riding the bicycle can drive the Epson industrial printer to print beautiful patterns on silk; at the Samsung booth, you can intuitively understand how the 3-nanometer chip is made; at the Honeywell booth, the audience can experience the aviation system and understand how to reduce unnecessary flight delays... In this year's technical equipment exhibition area, there will also be four special areas of "3 +1", and the world's first products and China's first products will also gather.
Xiaoxin learned from the publicity meeting of the fourth CIIE technology and equipment exhibition area held yesterday afternoon that there are four special areas of "3 + 1" in the exhibition area this year. Among them, the scale of the integrated circuit zone exceeds 7,000 square meters, which will cover upstream materials, midstream processing and downstream applications, and the eight major processes in the manufacturing process will gather together.
As the largest special area, the energy low-carbon environmental protection technology zone covers an area of more than 15,000 square meters, with "double carbon" as the main line, and exhibitors cover world-renowned enterprises in the fields of traditional energy, new energy, new materials, electric power and electrician, water treatment, atmospheric treatment and comprehensive treatment.
The scale of the digital industrial zone exceeds 8,000 square meters, and the zone is based on intelligent manufacturing, focusing on the integration of industrial development trends such as high-speed precision, flexible integration, demand personalization, large-scale compounding, green energy saving, customer customization, overall solutions and full life cycle management.
The "1" in "3+1" refers to the innovation incubation zone, which is also the first time that this zone will be displayed at the Expo, which will focus on artificial intelligence, big data, industrial automation and other fields, inviting start-up technology enterprises from Europe and the United States and other countries and regions to participate in the exhibition to help China's industrial innovation and development.
The 4th CIIE Technology and Equipment Exhibition Area has more than 41 exhibitors to debut products, including 9 world premieres, including Volvo unmanned electric wheel loader; Avancis new generation of high-performance transparent protective film TAP15BM3; Ricoh's large-capacity tape storage media "FUJIFILM LTO9 data stream tape" for long-term, safe, more low-carbon and environmentally friendly backup and archiving of various large-capacity data; Kohler organic degradable plastic solid rechargeable battery for electric vehicles, Areas such as energy storage. There are also Asian debut products, including Egger Pumps' WG mobile air water generator and the latest on-board water production unit, Ingersoll Rand's centrifuge head NX5000 product, Fluid-Competence's green hydraulic fluid and so on.
China's first products are also emerging in an endless stream, as many as 28 pieces, such as 3M Trizact CMP grinding pad, using 3M's unique micro-replication technology, mainly used for semiconductor manufacturing of advanced technology nodes to help improve the efficiency of consumables; Water Chemical's NOWCARE spray, used in the field of healthy life, can keep home, office supplies, etc. long-lasting clean and antibacterial, to create a reassuring space; Sumitomo Electric Industry Co., Ltd.'s submarine optical cable welding machine, is the world's only officially approved submarine cable welding machine.
Gold Coast Studio
Author | Zhang Yuyun Jin Zhigang
Picture | Zhang Yuyun Interviewee provided
Edited | Lu Jiahui Tang Mengye